Law360纽约办公室实习机会| Marketing Analytics 职位

Law360

 Marketing Analytics

公司：Law360

职位：Marketing Analytics

类型：Fulltime

地点：New York, New York

岗位职责：

• Apply understanding of the business, research and marketing strategies, and Law360 products and services to plan and accomplish marketing goals

• Assist with evaluating and procuring third-party information sources to expand Law360 prospect base

• Identify potential B2B organizations to market Law360 products and services

• Consult various data sources for relevant contacts at each organization

• Evaluate prospective clients based on professional demographics to create and execute email marketing campaigns in order to generate leads

• Perform ongoing evaluation of prospecting database to ensure quality, accuracy and completeness

• Monitor progress and measure effectiveness of marketing programs, and report to supervisor in a timely manner

• Conduct research, sizing, and analysis of current and potential markets and products

• Prepare and maintain marketing briefs of Law360 products that are used by the business to understand the best way to market products and acquire or retain clients

• Perform other lead generation and customer acquisition activities, such as sales enablement, competitive intelligence, and trade shows and events, as necessary

• Seek, collect, and deliver key information, such as demographic data and user engagement habits and trends, for the Sales team to grow customer base

• Collaborate with Marketing Communications and Product Specialists to gather and analyze information on competitors, competing products, pricing, distribution channels, and methods of marketing

• Coordinate product development and launch efforts with Editorial and Technology

• Maintain cooperative working relationships with others

职位要求：

• 2 years of marketing experience

• Bachelor’s degree

• Exceptional skills in Microsoft Excel as well as strong proficiency in commonly used computer applications – including Google Apps and Microsoft Office

• Strong analytical, problem-solving and critical-thinking skills

• Strong project management skills; organized, extremely high attention to detail, able to manage multiple time-sensitive projects

• Strong teamwork and communications skills; be able to speak and listen well, and present information to colleagues in an effective and succinct manner       

申请链接：

https://bit.ly/2DvVgw6

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