• Plan, coordinate, and execute marketing initiatives for key marketing programs, partnering with publishers to support their priority titles
• Own campaigns from end to end – manage targeting and segmentation, messaging, planning, build and execution as well as reporting on individual campaign results and bigger picture trends.
• Continually optimize campaigns for maximum performance, leveraging iterative testing while ensuring content quality.
• Analyze and communicate results of marketing efforts to internal stakeholders and vendors.
• Track marketing best practices, monitor industry trends, and make recommendations.
  

Basic Qualifications

• BA/BS required.
• 2+ years of relevant work experience in marketing, merchandising, bookselling, publishing, or a related field.

• Strong analytical and quantitative skills, experience using data to develop and measure campaigns
• Ability to communicate effectively and successfully manage internal and external relationships
• Excellent project management skills with ability to prioritize and meet deadlines
• Ability to present ideas to various levels of an organization and gain support for initiatives
• Accomplished range of skills from strategic thinking to detailed execution
• Experience optimizing processes for efficiency and accuracy
• Experience with customer segmentation and targeting
• Ability to learn new systems and tools quickly
• An interest in books.

申请链接：

https://www.linkedin.com/jobs/view/1828816916

今年毕业？你拿到了多少面试和Offer？

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