职位 | Anvyl纽约办公室招聘Demand Generation Marketer全职岗位

• Lead the development and execution of the lead based strategy through paid and non paid programs, partner marketing, etc., to generate highly profitable customers for Sales

• Help to define the Demand Generation Strategy to contribute towards Anvyl’s growth plans by targeting the best segments of our engaged customer base 

• Own, refine, and report on acquisition metrics such as CACs, LTVs, MQLs

• Maintain a feedback loop between sales & marketing to optimize lead generation campaigns and identify opportunities for pipeline acceleration and sales conversions

• Build & optimize landing pages and partner in copy optimization

• Work with Product & Engineering to plan, scope, and execute on growth initiatives requiring development & product design resources

• Work with Product Marketing to build and optimize lead generation content strategy based on buyer journey

• Maintain and build a strong relationship with the key internal teams, especially Product and Sales

• Nurture and support our paid media agency & third parties to promote high performance

  
  

  
  

职位要求：

• Experience owning and being accountable to the return on paid ad spend, building pipeline and hitting targets in a B2B or SaaS environment

• Blend of strategic thinking, analytics capability, and excellent hands-on skills

• Proficiency with the following acquisition channels: Paid Search (Adwords, Bing), Paid Social (Facebook, LinkedIn), SEO, Display & Remarketing, Affiliate

• A track record of delivering results through organic growth initiatives, including CRO, Product Growth, and SEO

• Deep understanding of full-funnel performance marketing & growth levers (acquisition, adoption/activation, monetization, retention)

• Experience with marketing automation & CRM tools (a must-have) (eg Marketo, Salesforce, Google Analytics)

• You can write copy as well as basic HTML, CSS, & Javascript

• Experience managing paid advertising partners and affiliate channel vendors

• Firm understanding of structuring content strategy to fulfill the buyer journey

申请链接：

http://suo.im/5Pe3GU