今日职位

公司:Hubspot
类型:Full Time
岗位职责:
Run keyword research and competitive analysis to find areas for organic growth
Identify existing posts for historical optimization and craft an update plan to increase the content’s value to the business
Perform regular content audits; find and fix keyword cannibalization across HubSpot’s properties; align content creators to prevent future cannibalization
Help create (and eventually own) the delivery of our quarterly Search Insights Report
Measure and report on organic traffic, rankings, and backlinks generated from search and historical optimization strategy
Work with other teams, including but not limited to content creators/editors, product marketers, acquisition marketers, and other local teams
Report into our Head of Content SEO
职位要求:
Understand content marketing techniques and have experience creating an editorial content strategy, creating content themselves, and/or working with creators
Are strong writers and communicators
Can think critically and make data-informed decisions
Have some experience in keyword research (self-taught counts!)
Love to learn and are eager to dive into SEO
Have used HubSpot Marketing Hub, Google Search Console, Google Analytics, Google Data Studio, Ahrefs, SEMrush, STAT, Screaming Frog, and/or Botify (or tools like them)
申请链接:

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