Amazon全职招聘丨Digital Marketing Specialist

公司：Amazon

    职位：Digital Marketing Specialist

   职位职责：

• Implement quality front-end code across email and web with an eye toward performance, accessibility, and best-practices

• Produce and optimize multiple automated email flows and responsive web pages for marketing, transactional, and ad-hoc campaigns

• Maintain core marketing tech stack and act as a technical liaison for Marketing across teams

• Manage highly-visible email programs – from gathering of requirements, design, and development, to testing, scheduling, reporting, and maintenance

• Build and execute proper list segmentation and triggers, QA, project management, and optimizations

• Identify new campaign flow and web ideas, pitch to stakeholders, implement, optimize, and report

• Optimize performance while ensuring spam regulation compliance (CAN-SPAM)

• Partner with global marketing managers, designers, program managers, and business leadership to align digital initiatives with cross-functional team goals

• Execute ongoing analysis and report on campaign performance to ensure KPIs are being met

   职位要求：

• Bachelor’s degree in programming, development, computer science, or other related field

• 3+ years of experience developing responsive HTML, CSS, and JavaScript or other relevant coding languages across email and web

• 3+ years of email marketing including automating flows and A/B testing, audience segmentation, and targeting

• 3+ years of experience with a marketing automation or CRM platform like Adobe Campaign Manager, Pardot, HubSpot, Marketo, Eloqua, Act-On, or Responsys

• 3+ years of experience managing a marketing technology stack including CMS, social media, and advertising platforms

• 3+ years of experience leveraging analytical tools to dive deep into metrics and reporting and apply findings to make valuable optimizations

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