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THG导师现场揭秘:在英国如何斩获英国时尚美妆行业营销Offer?

THG导师现场揭秘:在英国如何斩获英国时尚美妆行业营销Offer? CareerTu职图
2021-03-15
2
导读:美妆电商独角兽The Hut Group上市,求职机会又多了!

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  限时免费报名  

2021年英国时尚美妆/电商行业求职机会盘点
英国时尚美妆电商行业的高薪职能有哪些?
一线时尚美妆电商公司的招聘流程
求职电商行业Digital Marketing的必备技能有哪些?
留学生进入英国时尚美妆行业需要做哪些准备?

 

去年9月,英国美妆电商集团The Hut Group(THG)以每股500便士的价格发行了3.76亿股股票,通过首次公开募股(IPO)筹集了18.8亿英镑,公司市值达到54亿英镑

据悉,这是自2013年英国皇家邮政(Royal Mail)上市以来,伦敦股市最大的一笔 IPO交易,也创下了英国科技公司 IPO的最高纪录。



THG是谁?

  • 英国唯一的美妆电商“独角兽”;

  • 《福布斯》发布2019年13家英国独角兽企业名单中唯一一家上榜的美妆公司;

  • 全球增长最快,规模最大的在线零售商之一;

  • 欧洲规模最大的美妆和健康产品电商集团


这都是属于THG的介绍。
 
在英国的留学对THG肯定不陌生,THG是英国最大的电商平台,THG涉及领域已经深入英国人民生活的各个角落,业务涵盖了美容、健康、奢侈品、生活方式四大品类,业务覆盖全球169个国家。My Bag.com、All sole、lookfantastic , Beauty Expert, HQhair, Illamasqua、My Vitamins这些大大小小的知名电商品牌,全都是The Hut Group旗下。
 
同时,THG通过旗下电商网站Lookfantastic销售8000个品牌的产品,包括 MAC、Bobbi Brown、雅诗兰黛和兰蔻等品牌,并且拥有ESPA、Mio Skincare、Mama Mio和Grow Gorgeous等自有奢侈美妆品牌。
 

THG的上市宣告了THG的又一次壮大,同时也显示美妆电商行业的蓬勃生长,在疫情时期美妆电商也依然在逆势向上。

THG的热招岗位
 
1.Marketing Operations Manager
岗位职责:
  • Work with the Creative, Marketing and E-Commerce teams to define, develop and execute marketing strategies across global territories.

  • Work across multiple channels including website, PR, email, social media, paid advertising, SEO, events and Expo’s.

  • Ongoing review and improvements to existing customer acquisition and retention strategies.

  • Go-to-market planning for the latest cutting-edge products across multiple global territories.

  • Monitor, report & improve on targets; make recommendations for future campaigns and initiatives to meet and exceed allocated targets.

  • Manage CRM, deployment and content team members to deliver accurately and on time.

  • Take on multiple exciting projects and explore new ways to enhance customer acquisition, retention and reactivation for THG Hosting.

  • Assess the market, competitors, industry trends and customer needs, integrating this information into your product marketing plans.

  • Develop our value proposition and craft campaigns and messaging for key audiences, driving adoption and usage amongst our customers and prospects.

  • Demand generation, target audience profile management, data acquisition, funnel management.

  • Partner management, strategy alignment and co-marketing planning through to execution.

  • CRM Management (Salesforce/Pardot desirable)


任职要求:
  • You’ll be able to demonstrate your ability to use data and insights to develop and execute marketing programs at enterprise level.

  • You are data driven with a strong understanding of CRM, marketing automation and pipeline management.

  • You’ll be able to demonstrate your experience in developing and executing multi-channel marketing and E-commerce strategies.

  • You can work towards milestones and strict deadlines and be used to working and thriving in a fast-paced technology marketing environment.

  • Proactive and able to work autonomously; good time management and a team player able to develop your peers and direct reports.

  • Excellent presentation, written and verbal communication skills.

  • The ideal candidate will have back ground of working within the IT / Channel environment.


2.Paid Search Lead - Lookfantastic
岗位职责:
  • Ensuring the development of structures, processes and strategies for the paid media regional teams, applying best practices and testing frameworks to ensure optimal performance and development of the channel

  • Using data driven insights to quickly iterate and methodically improve results day on day, week on week and month on month

  • Conducting competitor research and analysis

  • Supporting the paid media team with strategic direction and facilitating the flow of communication from Senior Leadership team into Operational Paid Media team.

  • Delivery of performance targets and ownership of analysis/insights.

  • Forecasting daily, monthly and yearly budgets

  • Specifics of account management and optimisation, including campaign structure, keyword research, keyword management, keyword bidding, ad copywriting and testing, search content integration, related search strategies, landing page testing, and any other core capability required to maximise results, drive volume and hit targets.


任职要求:

  • Proven technical experience across Paid Search & Shopping either agency or in-house and experienced in working with large budgets

  • Ability to prioritise, structure work & effectively manage time

  • Capability with key marketing platform technologies

  • Critical thinker and problem-solving skills

  • Ability to form good working relationships with both internal and external teams

  • Excellent communicator - able to give clarity and provide detail on insights

  • Competency in working with data to provide actionable insights to the business


如何进入THG这样的美妆时尚业?

在近两年,美妆电商行业受到很多留学生的喜欢,在求职中选择其作为求职方向。因此,仅凭借着一腔热情的喜欢距离找到一份心仪的时尚电商工作还相去甚远。
 

为此,英国时间3/16 9PM,我们邀请到了THG旗下电商网站Lookfantastic的A导师,来为大家分享:在英国,如何斩获时尚美妆电商营销Offer!


而我们在总结众多在求职中被淘汰的原因时,发现其中最普遍的原因就是:缺少工作经验。
 
这里的工作经验不是指简历上有多少个公司、公司的名气有多响,而是当Hiring Manager真正把你的经历提取出来让你Story-telling的时候,你能够一字一句、形象生动地把整段经历描述下来,配合对于整个Project难点的分析,以及详细的解决方案。
 
大部分应聘者的实习简历是有水分的,只能写在简历上充充门面,却不能真的帮你完成一段生动的Story-telling。
 
因此如果想去美妆电商行业,有一段有含金量、能学到真正知识的相关实战经验对于求职来说是一个非常大的加分项。
 

职图飞跃实战项目就是这样一个机会!在飞跃实战项目中,所有学员将直接上手参与职图×Grin联名款线上营销,在FLAG的资深导师带领下,巩固专业知识,学习Google Ads,Facebook Ads,进行Amazon Advertising的实操!学习不同渠道的营销策略和分析方法。另一方面,在实战项目中,你将积累高含金量作品集,丰富简历,面试有话讲!求职硬实力+背景提升,全面帮助你冲刺电商行业心仪Offer!

 


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回复【飞跃 0】
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1. 你将获得

  • 直接与电商企业Grin展开合作,深度参与CareerTu联名款商业项目,获取高质量真实项目实操经历,为你之后求职以Amazon、Wayfair、L'Oreal、Everlane为代表的电商公司热招岗位奠定基础。
  • 深度参与联名款线上营销,掌握岗位必备工具的场景应用。

  • FLAG导师带领你体系化学习岗位必备技能和工具,在实战中加强练习融汇贯通。

  • 资深大牛导师进行实战课程辅导以及一对一辅导,帮助同学解决自身个性化的实战学习和求职问题。包含对于实战作业内容的批改和反馈。

  • 项目中包含大厂面试题目解析,帮助你战胜面试中遇到的技术考。面试题目都有导师精挑细选,帮助理清面试常见考题的解题思路

  • 在实战中使用即时通讯工具,有机会与企业内部成员直接进行线上会议。全面复刻工作真实场景和环境,快速适应职场文化

  • 新增Demo day,给到同学和业界一比一的项目展示方式。Demo day时,邀请CareerTu教学组长导师/业界大牛导师,进行深入点评,给到同学更加全面和完整的业界洞察。

 

2. 合作企业

Grin是口腔护理行业领先的天然牙膏品牌。同时Grin还是唯一一个在新西兰牙医诊所上架的纯天然口腔护理品牌。有这么多专业机构和专业牙医为它背书,效果和安全性都是无需怀疑的。Grin的中文意思是快乐的露齿笑,英文念的时候,也是微笑的样子,非常形象。纯天然有机成分加上让人会心一笑的品牌名字,Grin的品牌形象真的非常符合当下“乐活”的生活理念!并且Grin还被刘涛和李佳琦推荐过!


在本次飞跃实战项目中,所有学员将直接上手参与职图×Grin联名款线上营销,在FLAG的资深导师带领下,手握营销经费进行实操,巩固专业知识!另一方面,在实战项目中,你将积累高含金量作品集,丰富简历,面试有话讲!求职硬实力+背景提升,全面帮助你冲刺心仪Offer!

 

3. 项目老师


   

4. 项目成果与学员作品

学员在参加整个实战项目后,将对Digital Marketing岗位有更加深刻的理解并积累实战经验,产出一份具有高质量、高含金量的作品集,提升自身背景。

 

往期学员部分作品集展示:

*下滑查看更多


至今已有250+世界名企招聘了职图学员:


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CareerTu职图 CareerTu (www.careertu.com) 是互联网新职业在线技能学习平台,专注于数字营销 数据分析 商业分析 产品设计。Unlock Your Potential 激发潜能,迭代自我 突破技能界限,实现职场飞跃
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