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“斋月”最大爆单点接近！送你一个“锦囊袋”！

RCEP跨境电子商务

2022-04-24

“斋月”期间，穆斯林消费者将花更多的时间在线上购物上。如今，“斋月”过半，电商市场迎来了哪些值得关注的事情呢？

During Ramadan, Muslim consumers will spend more time shopping online. Now that "Ramadan" is halfway through, what are the things worth paying attention to in the e-commerce market?

“斋月”—穆斯林的电商“狂欢节”

"Ramadan" - Muslim E-commerce "Carnival"

斋月不光是穆斯林的节日，更是电商界的“购物嘉年华”，在穆斯林人口众多的东南亚和中东市场尤为火爆。

Ramadan is not only a festival for Muslims, but also a "shopping carnival" for the e-commerce industry, especially in Southeast Asia and the Middle East where there are many Muslim populations.

以中东的沙特阿拉伯为例:

Take Saudi Arabia in the Middle East as an example:

”斋月”期间，中东和北非地区等穆斯林消费者群体线上购物率增加了36%。每年，有高达93%的沙特民众会共度“斋月”，沙特消费者在电商方面的开支惊人，预计到2025年，沙特阿拉伯将拥有约3500万活跃的网购消费者。

Online shopping among Muslim consumer groups such as the MENA region increased by 36% during Ramadan. Every year, up to 93% of Saudis will spend Ramadan together, and Saudi consumers spend a staggering amount on e-commerce. It is estimated that by 2025, Saudi Arabia will have about 35 million active online shoppers.

预计到 2022 年中东和北非地区“斋月”线上市场规模将达到 62 亿美元，相较于2021 年同比增长了39%。

The online market for Ramadan in the Middle East and North Africa is expected to reach $6.2 billion by 2022, up 39% from 2021.

以东南亚的印尼为例：

Take Indonesia in Southeast Asia as an example:

印尼作为东南亚穆斯林人口最大的国家，将会有2.3亿人参加“斋月”这一年度盛宴；

Indonesia, as the country with the largest Muslim population in Southeast Asia, will have 230 million people participating in the annual feast of "Ramadan";

印尼的员工在开斋节前一星期就会受到他们的年度津贴，可支配收入增加也间接提高了他们的消费欲望。

Indonesian workers receive their annual allowance a week before Hari Raya, and the increase in disposable income has indirectly boosted their desire to spend.

“开斋节”将至，打好“收官之战”

"Eid al-Fitr" is approaching, fight the "final battle"

“斋月”开始前的一个星期和“开斋节”期间消费需求达到峰值，19%的购物者在斋月开始前一个星期购物，23%的消费者在斋月的最后两周开始购物，来庆祝开斋节。

Consumer demand peaks in the week before Ramadan and during Eid al-Fitr, with 19% of shoppers shopping in the week before Ramadan and 23% in the last two weeks of Ramadan to celebrate Eid .

针对两个不同的地区，萌主给卖家朋友带来了两个“锦囊妙计”，助您成功打好“收官之战”

For two different regions, Mengzhu brought two tips to seller friends to help you successfully fight the "final battle"

沙特阿拉伯：

Saudi Arabia:

1. “斋月”期间沙特消费者最爱的商品：服装、电子产品、保健及美妆，多多聚焦于这三大品类更容易热卖；

1. The favorite products of Saudi consumers during the "Ramadan" period: clothing, electronic products, health care and beauty, focusing on these three categories is easier to sell;

2. 中国的高质量产品是沙特人的挚爱之一；

2.China's high-quality products are one of the favorites of Saudis;

3. 沙特人很喜欢利用Meta这类社交媒体来寻找和研究心仪商品，利用Meta宣传是非常明智的选择

3.Saudis like to use social media such as Meta to find and research their favorite products. Using Meta to promote is a very wise choice

印尼：

Indonesia:

1. “斋月”期间，印尼跨境购物最热门的3大类别是服装/时尚、电子产品、健康和美容；

1. During Ramadan, the three most popular cross-border shopping categories in Indonesia are clothing/fashion, electronics, health and beauty;

2. 打动印尼购物者的三大关键词是：性价比、个性化、高质量；

2. The three key words that impress Indonesian shoppers are: cost performance, personalization, and high quality;

3. 印尼消费者对于物流的要求更高，也愿意为快速的物流服务支付更多费用；

3.Indonesian consumers have higher requirements for logistics and are willing to pay more for fast logistics services;

中国（广东）— RCEP跨境电商合作联盟”由各国商协会和官方机构组成，为所有RCEP企业搭建一个合作和交流的平台。对“开斋节电商”感兴趣的企业朋友，欢迎加入联盟！获取更多信息！

China (Guangdong) - RCEP Cross-border E-commerce Cooperation Alliance" is composed of business associations and official institutions of various countries, and builds a platform for cooperation and communication for all RCEP enterprises. Business friends who are interested in "Eid al-Fitr E-commerce" are welcome to join the alliance !Get more info!