6月初，TikTok Shop宣布：新加坡本土店将于6月中旬正式上线，预计6月9日开放本土卖家注册入驻，这是TikTok继东南亚四国后的又一站点，似乎TikTok对东南亚有着更深的布局......
At the beginning of June, TikTok Shop announced that the local store in Singapore will be officially launched in mid-June, and it is expected that local sellers will open to register on June 9. This is another site of TikTok after the four Southeast Asian countries. It seems that TikTok has a deeper layout in Southeast Asia. .....
TikTok小店新站点
TikTok Shop new site
TikTok作为当今最热门的社交软件，拥有上亿的活跃用户，这份庞大流量背后蕴含着巨大的商机。据数据指出，TikTok的电商业务规模正不断地快速增长，2022年4月，TikTok电商单日成交额突破到640万美元，相比2月份增长了286万，环比增长达81%。
As the most popular social software today, TikTok has hundreds of millions of active users. This huge traffic contains huge business opportunities. According to data, the scale of TikTok's e-commerce business is growing rapidly. In April 2022, TikTok's e-commerce The single-day transaction volume of the business exceeded 6.4 million US dollars, an increase of 2.86 million compared with February, and a month-on-month increase of 81%.
TikTok在月初宣布，TikTok Shop东南亚小店又增一处，新加坡站点的开通再一次将电商行业的目光聚焦在了东南亚。
TikTok announced at the beginning of the month that TikTok Shop has added another small store in Southeast Asia, and the opening of the Singapore site once again focused the attention of the e-commerce industry on Southeast Asia.
沿用此前东南亚四国的策略，新加坡站点也拥有包括满减活动、排位奖励、物流优惠等一系列激励措施；除此之外，TikTok还策划了包括选品、直播、短视频等一众培训活动，为中国卖家的入驻打开便捷通道。
Following the previous strategy of the four Southeast Asian countries, the Singapore site also has a series of incentives including full discount activities, ranking rewards, logistics discounts, etc. In addition, TikTok has also planned a number of training activities including product selection, live broadcast, and short videos. , to open a convenient channel for Chinese sellers to settle in.
可以看出，TikTok对于东南亚的关注程度非比寻常，引用TikTok内部人士的话来说，”TikTok今年的目标是拓展至26个国家，但唯一的P0级——只有东南亚。”
It can be seen that TikTok's attention to Southeast Asia is unusual. Quoting TikTok insiders, "TikTok's goal this year is to expand to 26 countries, but the only P0 level - only Southeast Asia."
东南亚：TikTok的P0级
Southeast Asia: P0 Level for TikTok
TikTok对于东南亚的布局并非一时兴起，而是长远的深虑
TikTok's layout in Southeast Asia is not a whim, but a long-term consideration
据数据指出，目前东南亚现有网民4.4亿，网络渗透率超过75%；东南亚数字消费群体已突破3.5亿人，占据东南亚总人口的59%。到2025年，东南亚数字经济规模预计超3600亿美元，并且有望到2030年达1万亿美元规模。
According to data, there are currently 440 million netizens in Southeast Asia, and the network penetration rate exceeds 75%; the digital consumer group in Southeast Asia has exceeded 350 million, accounting for 59% of the total population in Southeast Asia. By 2025, the scale of Southeast Asia's digital economy is expected to exceed US$360 billion, and it is expected to reach US$1 trillion by 2030.
庞大的互联网用户，催生出了以社交媒体为主的社交电商的兴起。据数据统计，东南亚的社交电商规模已经超过实体零售，成为该地区第二大受欢迎的购物模式，仅次于电子商务。
The huge number of Internet users gave birth to the rise of social e-commerce based on social media. According to statistics, the scale of social e-commerce in Southeast Asia has surpassed brick-and-mortar retail, becoming the second most popular shopping mode in the region, after e-commerce.
与此同时，英国市场作为TikTok最早的试点，GMV目标完成率只达到了58%，不断上涨的物流成本与关税问题是导致该局面的主要原因。可以说，TikTok对于欧美市场的关注程度远不如东南亚。
At the same time, the UK market, as the earliest pilot of TikTok, only achieved a GMV target completion rate of 58%. The rising logistics costs and tariff issues are the main reasons for this situation.It can be said that TikTok is far less concerned about the European and American markets than Southeast Asia.
RCEP：东南亚电商新机遇
Another opportunity
今年年初，RCEP正式生效，成为打破2020疫情以来经济低迷的有力一击，外贸新动态与新风向席卷亚太地区。
At the beginning of this year, RCEP officially took effect, which is a powerful blow to break the economic downturn since the outbreak of COVID-19 in 2020. New trends and new trends in foreign trade have swept across the Asia-Pacific region.
得益于RCEP的生效，东南亚电商的发展在电子贸易便利化、标准化，关税减免，通关便利等优惠政策下再一次增速。
Thanks to the entry into force of RCEP, the development of e-commerce in Southeast Asia has grown again under the preferential policies such as electronic trade facilitation, standardization, tariff reduction and exemption, and convenient customs clearance.
TikTok也在这一次的东风中顺势而上，成为跨境电商又一主阵地、加速企业出海的突破口。同时，在RCEP推动下高速发展的东南亚跨境电商市也会在TikTok的影响下再一次迎来名为“出海”的跨境电商浪潮！
TikTok is also taking advantage of the trend this time, becoming another main front for cross-border e-commerce and a breakthrough for companies to go overseas. At the same time, the cross-border e-commerce market in Southeast Asia, which is rapidly developing under the impetus of RCEP, will once again usher in a wave of cross-border e-commerce called "going overseas" under the influence of TikTok!
中国（广东）— RCEP跨境电商合作联盟由各国商协会和官方机构组成，为所有RCEP企业搭建一个合作和交流的平台。欢迎对“TikTok电商”感兴趣或有需求发布的企业朋友加入联盟！
China (Guangdong) - RCEP Cross-border E-commerce Cooperation Alliance is composed of business associations and official institutions in various countries, and builds a platform for cooperation and exchange for all RCEP enterprises. Business friends who are interested in "TikTok e-commerce" or need to publish are welcome to join the alliance!
