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RCEP跨境电商联盟 | 全球清真市场的入场券—马来西亚

RCEP跨境电子商务

2022-03-09

RCEP Cross-Border E-Commerce Alliance | Tickets to the Global Halal Market—Malaysia

近日，正在积极筹备成立的“中国（广东）—RCEP跨境电商合作联盟”汇集了马来西亚的多方资讯，与马来西亚政府和企业保持着紧密联系。想要了解更多马来西亚市场的相关资讯，欢迎加入到讨论群当中获取！我们会持续跟进和发布！

Recently, the "China (Guangdong) - RCEP Cross-border E-commerce Cooperation Alliance", which is actively preparing for the establishment, has gathered information from various parties in Malaysia and maintained close ties with the Malaysian government and enterprises. If you want to know more about the Malaysian market, please join the discussion group to get it! We will continue to follow up and publish!

本篇的主要内容将围绕着马来西亚的清真市场规模与马来西亚能取得清真市场“大动脉”地位的原因进行浅析与分享。

The main content of this article will focus on the analysis and sharing of the size of the halal market in Malaysia and the reasons why Malaysia can achieve the status of the "large artery" of the halal market.

马来西亚不仅是RCEP成员国，也是东盟十国中经济发展趋势良好、人文资源丰富的国家，同时在全球清真市场中也有着举足轻重的地位。作为清真食（用）品国际标准的最重要认证中心之一（HALAL认证），马来西亚人抓住了时代的机遇，起步最早，并以系统的学术研究和工业体系为基础，几十年内创建了稳固的国际化清真食品工商业。

Malaysia is not only a member of RCEP, but also a country with a good economic development trend and rich human resources among the ten ASEAN countries. At the same time, it also plays an important role in the global halal market. As one of the most important certification centers (HALAL certification) for international standards of halal food (consumer) products, Malaysians seized the opportunity of the times and started the earliest. Based on systematic academic research and industrial system, they have created a solid international halal food industry and commerce within a few decades.

全世界大约有13亿清真食品拥护者，其中17%的分布在东南亚地区。马来西亚作为东盟一个极具代表性的清真国家，在全球推广清真食品方面，一直扮演着领先的角色。据统计，2019年马来西亚清真食（用）品在前三个季度的出口总价值770亿马来西亚林吉特（MYR），折合人民币约1159亿元，在最后一个季度出口总价值达到了269亿MYR，2019年全年出口总价值达到1039亿MYR,折合人民币约1567亿元。

There are about 1.3 billion halal advocates in the world, 17% of them in Southeast Asia.As a representative halal country in ASEAN, Malaysia has always played a leading role in promoting halal food globally. According to statistics, in 2019, the total export value of Malaysian halal food (supplies) in the first three quarters was 77 billion Malaysian ringgits (MYR), equivalent to about 115.9 billion yuan, and the total export value in the last quarter reached 26.9 billion MYR. , the total export value in 2019 reached 103.9 billion MYR, equivalent to about 156.7 billion yuan.

我国清真市场人口大约有2000多万人，主要为回族和维吾尔族，集中在新疆及宁夏一带，其中新疆人口最多，约为1340万。庞大的人口，对清真食品需求量旺盛。清真食品生产经营行业年营业额达105.92亿元，但由于没有得到OIC或HALAL认证，中国的清真食品、用品的交易量尚不足1000亿美元，尽快获得HALAL认证或OIC认证将是中国清真产品加入国际市场的重要事项。

The population of China's halal market is about 20 million, mainly Hui and Uyghur, concentrated in Xinjiang and Ningxia, of which Xinjiang has the largest population, about 13.4 million. The huge population has a strong demand for halal food. The annual turnover of the halal food production and operation industry reaches 10.592 billion yuan, but since it has not obtained OIC or HALAL certification, the transaction volume of halal food and supplies in China is still less than 100 billion US dollars. Obtaining HALAL certification or OIC certification as soon as possible will be an important matter for Chinese halal products to enter the international market.

清真食（用）品的出口需得到HALAL认证，而马来西亚又是世界首屈一指的HALAL认证中心，对马来西亚清真食（用）品出口可谓大有裨益，也从侧面体现出了HALAL认证对于打开清真市场的重要性。

The export of halal food (consumer) products requires HALAL certification, and Malaysia is the world's leading HALAL certification center, so it is of great benefit to the export of halal food (consumer) products in Malaysia, and it also reflects from the side that HALAL certification is important for opening the halal market.

RCEP跨境电商合作联盟与马方政府保持紧密接洽，并取得了一定的进展，获得了许多有关马来西亚“HALAL认证”的关键消息，将会持续发布相关事宜并跟进最新信息。想要了解更多“HALAL认证”的消息，或对于“HALAL认证”有需求的中国企业，欢迎加入讨论和发布需求!

The RCEP Cross-Border E-Commerce Alliance has maintained close contact with the Malaysian government and has made some progress. It has obtained a lot of key news about Malaysia's "HALAL certification", and will continue to follow up on the latest information on related matters. If you want to know more about "HALAL certification", or Chinese companies that have a demand for "HALAL certification", please join the group to discuss and post your needs!