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两招助力“国货”平稳落地韩国！|RCEP跨境电商联盟

RCEP跨境电子商务

2022-03-18

Two tricks to help "domestic products" land smoothly in South Korea!|RCEP Cross-border E-commerce Alliance

中国作为韩国最大贸易伙伴、最大出口市场和最大进口来源国，与韩国的进出口贸易有着很深的渊源。

As South Korea's largest trading partner, largest export market and largest source of imports, China has a deep relationship with South Korea in its import and export trade.

韩国跨境电商市场分析

South Korea's E-market analysis

‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍韩国提供的高速互联网连接，推动了移动商务销售的增长。‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍

The high-speed Internet connection provided by South Korea, which drives the growth of mobile commerce sales.

据统计，2020年韩国电商销售额为1218亿美元，中国也已经成为韩国海淘市场的核心贸易国之一。在亚太地区，韩国是第三大网络购物市场，跨境电商市场极具潜力。

According to statistics, South Korea’s e-commerce sales in 2020 will be 121.8 billion US dollars. China has also become one of the core trading countries in South Korea’s overseas shopping market.In the Asia-Pacific region, South Korea is the third largest online shopping market, and the cross-border e-commerce market has great potential.

服装类“国货”是韩国人的心头好

Clothing products are a favorite of Koreans

据韩国电商平台数据分析，最受韩国消费者欢迎的中国商品品类为服饰鞋帽，对于那些想要在韩国开拓海外电商市场的中国服装企业来说是有利的。

According to data analysis, the most popular Chinese product category among Korean consumers is apparel, shoes and hats, which is beneficial for Chinese apparel companies that want to develop overseas e-commerce markets in South Korea.

RCEP赋能纺织品服装出口

RCEP empowers textile and apparel exports

中韩两国最终零关税产品将会达到86%（包含过渡期结束后的产品）。韩国对我国的降税清单内，特别是服装产品税率都将在基础税率上直接减半。关税的减免将会直接为中国纺织企业节约大量成本。

The final zero-tariff products of China and South Korea will reach 86% (including products after the transition period ends). South Korea's tax reduction list for my country, especially the tax rate of clothing products, will be directly halved from the basic tax rate. The reduction of tariffs will directly save a lot of costs for Chinese textile enterprises.

“国货”服装如何平稳落地韩国？

How does clothing "Land" South Korea smoothly?

在中国服装出口前景良好的情况下·中国服装企业如果想更好的“落地”韩国，需要做的除了不断提升产品质量之外，还可以关注以下要点：

In order to better "land" South Korea, Chinese clothing companies need to do not only improve product quality, but also pay attention to the following points:

本土化运营

Localized operation

中国的服装企业出口到韩国，一定要挑选符合韩国市场需求、产品外观符合韩国审美的选品；加强韩国本土化运营，提高“国货”竞争力。

Chinese clothing companies exporting to South Korea must choose products that meet the needs of the South Korean market and their appearance conforms to South Korean aesthetics; Strengthen the localized operation of South Korea and improve the competitiveness of products.

注重时效性，争当“时尚风向标”

Timeliness and strive to be a "fashion vane"

韩国消费者非常注重时效性中国服装企业应该认真规划自己的物流企业减少这一问题的发生；注重时效性的另一个好处是可以紧跟时代的潮流，争取成为“时尚风向标”。

Korean consumers attach great importance to timeliness, please pay attention to the speed of logistics; Another advantage of focusing on timeliness is that they can keep up with the trend of the times and strive to become a "fashion vane".

“零关税”政策将助力更多的中国服装企业走出国门。企业要注重产品质量和服务。RCEP跨境电商合作联盟与国内众多服装企业密切接洽，为它们提供RCEP市场分析，资源对接等服务。如果想要了解更多相关信息或想要发布对接需求的企业，欢迎加入到我们的群聊当中发布需求！

The "zero tariff" policy will help more Chinese clothing companies go abroad. Enterprises should pay attention to product quality and service. The RCEP Cross-border E-commerce Cooperation Alliance is in close contact with many domestic apparel companies, providing them with RCEP market analysis, resource docking and other services. If you want to know more relevant information or want to publish the docking needs of enterprises, welcome to join our group chat to publish the needs!