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RCEP合作对接!助你进军印尼市场的“八大品类”有哪些?

RCEP合作对接!助你进军印尼市场的“八大品类”有哪些? RCEP跨境电子商务
2022-04-01
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我们之前讲了整体框架,现在我将会聚焦于精准对接印尼需求的“八大品类”来跟大家介绍。(提示:可能会有一点点长,请大家耐心阅读!
We talked about the overall framework before, and now I will focus on the "eight categories" that accurately meet the needs of Indonesia to introduce to you.(Hint:It may be a little long, please read with patience!)



八大品类

Eight categories



3C产品


3C Product


据统计印尼市场消费电子品类在2020年的RSP(包括线上线下等渠道)达到了139.746万亿印尼盾,中国制造消费电子在印尼市场的需求持续升高。
According to statistics, the RSP (including online and offline channels) of consumer electronics in the Indonesian market reached IDR 139.746 trillion in 2020, and the demand for Chinese-made consumer electronics in the Indonesian market continues to increase.

 


选品推荐:平板电脑、收集、音箱

Recommended items: Tablet PC, Collection, Speakers



美妆个护

Beauty care


据统计该产品在2019年RSP达到了87.379万亿印尼盾。印尼中产阶级人数的上升及人口结构年轻化,使得对该品类有需求的人数日渐上升。线上渠道RSP占比为11.6%,其中,电商版块占了3.6%,上升空间很大。

According to statistics, the RSP of this product in 2019 reached IDR 87.379 trillion. The rising number of middle class in Indonesia and the younger demographic structure have led to an increasing number of people in demand for this category. Online channel RSP accounted for 11.6%, of which, the e-commerce segment accounted for 3.6%, and there is a lot of room for growth.

 


选品推荐:香水、化妆品、天然护肤品

Recommended products: perfume, cosmetics, natural skin care products



玩具&游戏

Toys & Games


印尼14岁以下的人口占了人口总数的26.1%,达到了7千余万人,玩具&游戏品类RSP为23.308万亿印尼盾,2019年复合增长率达到17.7%,线上销售渠道贡献了高达的68.7%的RSP总额。

The population of Indonesia under the age of 14 accounts for 26.1% of the total population, reaching more than 70 million people. The RSP of the toy & game category is 23.308 trillion rupiah, and the compound growth rate in 2019 reached 17.7%. The online sales channel contributed as much as 68.7% of the total RSP.

 

选品推荐:婴儿玩具、益智玩具、毛绒玩具

Recommended products: baby toys, educational toys, plush toys

 


宠物用具

Pet supplies


据统计,2019年宠物用具RSP为23.308万亿印尼盾,年复合增长率达到了17.7%,其中 线上渠道贡献的RSP仅为5.8%,后期发展势头大。

According to statistics, the RSP of pet appliances in 2019 was 23.308 trillion rupiah, with a compound annual growth rate of 17.7%, of which the RSP contributed by online channels was only 5.8%, and the later development momentum was great.

 

选品推荐:宠物美容用品、宠物剪发器、梳毛器

Recommended products: pet grooming products, pet hair clippers, hair brush

 


摩托车

Motorcycle


印尼工业部设定了到2025年生产1000万辆摩托车、出口100万辆的目标。到2025年,电劢摩托车将占摩托车总产量的近20%,即200万辆。

The Indonesian Ministry of Industry has set a goal of producing 10 million motorcycles and exporting 1 million by 2025. By 2025, electric motorcycles will account for nearly 20% of total motorcycle production, or 2 million units.

 


选品推荐:摩托车发动机及配件、传动系统零件、行走系统零件

Recommended products: motorcycle engine and accessories, transmission system parts, walking system parts

 


时尚配饰

Fashion Accessories


印尼人喜欢时尚手表,占手表配饰比例74%,第二智能手表,占比20%,最后才是名贵奢侈表。

Indonesians like fashion watches, accounting for 74% of watch accessories, second smart watches, accounting for 20%, and finally luxury watches.

 


选品推荐:手表、衣服配饰、墨镜

Recommended items: watches, clothing accessories, sunglasses




电子烟

Vape


2018年7月18日,印尼政府正式宣布电子烟合法,幵且将7月18日定为 “印尼电子烟节”。印尼约有7400万吸烟人口,全球烟民数量世界第三,而印尼电子烟烟民约300万,幵在高速增长中。

On July 18, 2018, the Indonesian government officially announced the legalization of Vape, and designated July 18 as the "Indonesia Vape Festival". There are about 74 million smokers in Indonesia, and the number of smokers in the world is the third in the world, while the number of Vape smokers in Indonesia is about 3 million, and it is growing rapidly.



选品推荐:充电电池、雾化器、烟杆、烟油、智能控制电路、智能芯片

Recommended products: rechargeable batteries, atomizers, cigarette rods, e-liquids, intelligent control circuits, intelligent chips



办公设备与耗材

Office Equipment and Consumables


目前印尼打印价格较高,家用打印机的普及率低,办公和家用市场空间较大。

At present, the printing price in Indonesia is relatively high, the penetration rate of home printers is low, and the market space for office and home use is relatively large.

 

选品推荐:打印耗材、装订耗材,打印机、多功能一体机

Recommended products: printing consumables, binding consumables, printers, all-in-one machines



加入联盟,即刻对接

Instant docking



欢迎对此感兴趣的企业朋友关注并加入我们的联盟,浏览有关中印尼“合作示范区”的相关信息或发布要求!

We welcome business friends who are interested in this to follow and join our alliance, and browse the relevant information or release requirements of the China-Indonesia "Cooperation Demonstration Zone"!



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