印尼-RCEP数字经济考察团继续启程，在行程的第三天（5月29日），考察团参访了印尼头部直播电商和MCN公司CSTAR、东南亚领先的银行和数字金融及电商平台akulaku。当晚与印尼电商界友人举办了印-中电商私享局。
The RCEP Digital Economy mission group continued its journey, and on the third day of the trip (29 May), the group visited CSTAR, an online streaming provider and MCN company in Indonesia, and akulaku, a leading banking and digital finance and e-commerce platform in Southeast Asia. The E-commerce Private Sharing Bureau was held in the evening.
为更好的了解印尼的网红营销市场，上午，考察团来到了CSTAR，CSTAR总经理陈一铭热情接待。CSTAR是印尼领先的直播电商和MCN公司，主营MCN、TAP、TSP，在原创内容分发、KOL孵化、直播、视频制作、电商、线下活动领域也均有涉猎。
In order to better understand the marketing of Internet celebrities in Indonesia, the delegation came to CSTAR, and was warmly received by Chen Yiming(General Manager). CSTAR is a leading live streaming e-commerce and MCN company in Indonesia, mainly engaged in MCN, TAP and TSP, and also involved in original content distribution, KOL incubation, live streaming, video production, e-commerce and offline activities.
据陈总分享，目前印尼电商处于第二阶段：电商消费习惯强，线上消费体量真实。TikTok的运营成本相对国内抖音低，但是广告成本基本持平。也给想要入场印尼的品牌提供了方向：品牌入局东南亚应从种草开始，接达人跟发，最后才是直播。
Mr.Chen said that at present, Indonesian e-commerce is in the second stage: e-commerce consumption habits are strong, and online consumption volume is real. TikTok's operating costs are lower than Douyhin, but advertising costs are roughly flat. He suggested that brands that want to enter Indonesia should start with planting grass in Southeast Asia, KOC/KOL follow, and finally live streaming.
据统计，60% 的印尼人认为网红的在线推荐比赞助广告更值得信赖，而在印尼开展营销的品牌80%都会采用网红营销这种方式，尤其是中小网红，更受品牌欢迎。中国卖家想要入场印尼电商市场，抓好网红营销致关重要。
ccording to statistics, 60% of Indonesians believe that KOL/KOC are more trustworthy than sponsored advertisements, and 80% of brands that carry out marketing in Indonesia will use KOL/KOC, especially small and medium-sized Internet celebrities, more popular among brands. Chinese sellers want to enter the Indonesian e-commerce market, pay attention to the importance of Internet celebrity marketing.
下午，考察团来到了akulaku ，电商板块负责人Alex热情接待。akulaku是印尼领先的银行和数字金融及电商平台，有多元的金融牌照，拥有3000万用户，线下覆盖一万家门店，几乎链接所有主流电商平台。
In the afternoon, the delegation came to akulaku and was warmly welcome by Alex(Head of the e-commerce department ). Akulaku is a leading banking and digital finance and e-commerce platform in Indonesia, with diversified financial licenses, 30 million users, offline coverage of 10,000 stores, and almost all the mainstream e-commerce platforms.
据Alex介绍，印尼超85%的人无法申请信用卡，使用分期付款的人约75%（每月可支配收入在500-2500元的人群），akulaku为平台用户提供分期付款服务，平台男性用户占比为60%，用户复购率超过90%，月复购可达10次。平台热销品类是虚拟产品、手机、电子产品、时装、日用品。目前akulaku正向全品类商家开放。
Alex introduced that more than 85% people in Indonesia cannot apply for credit cards, and about 75% of people use installment payment (people with monthly disposable income of 500-2,500CNY). Akulaku provides installment payment service for platform users, and 60% of its male users account for more than 90% of its users, who can re-purchase 10 times a month. Popular categories on the platform are virtual products, mobile phones, electronic products, fashion and daily necessities. akulaku is now open to a full range of merchants.
当晚，考察团与德尔玛、长虹、得力、小斧科技等中国品牌印尼负责人及印尼本土电商商家举办了印-中电商私享局晚宴，从产品对接、平台入驻、本土化运营等方面进行了深度的交流。考察团第三天的行程也在与印尼电商届友人的愉快交流中结束。
In the evening, the delegation held a dinner meeting with the Indonesian leaders of Brands such as Delmar, Changhong, Deli and local Indonesian e-commerce merchants, and had in-depth exchanges on product docking, platform entry, localization operation and other aspects.
RCEP能够为区域内新经济的发展提供推动力。不仅能够享受减免和规定的关税、获得贸易投资提供便利、促进生产链和供应链的相互连接、促进国际间的数字经济发展，还能为中小型企业和地方企业提供机会，促进其更加深入市场。
希望对接相关需求的企业联系联盟.
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