7月13日，2023 IEBE 互联网新商业品牌全球化大会在广州圆满举办，大会由广东省市场监督管理局指导，广东省网商协会、IEBE组委会主办。邀请了众多电商平台、品牌商家、互联网商业服务机构、外贸企业等电商行业不同领域的代表出席。广东省市场监督管理局领导、广东省商务厅领导及泰国、比利时、马来西亚、加拿大、澳大利亚驻穗领馆代表等领导出席了本次大会。大会围绕品牌全球化，以“创”为主题，围绕全球年轻消费群体、电商平台趋势、新技术应用、社交媒体发展以及全球品牌实战等主题展开讨论，为品牌读懂未来消费市场趋势，为下个阶段的品牌竞争做好准备。
本次大会现场出席人数超过700人，同步线上直播在线观看人数超25万。
More than 700 people attended the conference, and more than 250,000 people watched the conference live online.
The government, associations and platforms are planning the future of e-commerce for Guangdong merchants
会上，省消委会联合我会与淘天集团、京东集团、美团、唯品会等四家电商平台进行了放心消费粤行动电商平台共建仪式。我会发动国内四家重量级平台共同参与此项工作，希望引导更多的省内平台、自建网站网店等经营者积极申报、争取荣誉，让好人举手，让消费放心。
At the conference, the provincial Consumer Council jointly with GDeBA and Taotian Group, JD Group, Meituan, Vipshop which were top e-commerce platforms in China carried out the construction ceremony of the Safe consumption campaign with e-commerce platform in Guangdong.
会上还进行了，“广东淘宝百万新商造星计划”淘宝百万新商造星计划启动环节，计划将面向全省高校大学生青年创业基地、电商产业园、电商直播基地、各地市产业带等，发掘一批高潜力的新商，淘宝平台提供定制化扶持权益，帮助初创企业和商家快速成长。
"Guangdong Taobao million new business star plan" was carried out at the conference. This plan will be for the province's college students youth entrepreneurship base, e-commerce industrial park, e-commerce live broadcast base, industrial belt around the city, explore a number of high-potential new business, Taobao platform to provide customized support rights and interests to help start-ups and businesses grow rapidly.
为帮助商家更好的掌握全球年轻一代消费趋势，大会上，广东省网商协会携手会员单位发布《2023全球年轻第一代消费市场趋势报告》。通过对全球年轻群体的特征分析及数据统计，年轻群体的数字化生活方式及年轻群体对品牌的认知等方面的分析，为商家更好地理解下一代消费主力群体，让品牌竞争在下一个阶段抢得先机。
In order to help businesses better grasp the global consumption trend of the young generation, GDeBA and its members released the "2023 Global Young first generation Consumer Market Trend Report" at the conference. Through the analysis of the characteristics and data statistics of the global young group, the digital lifestyle of the young group and the cognition of the young group on the brand, the business can better understand the next generation of consumer groups, so that the brand competition in the next stage to seize the opportunity.
Platform data reads consumer trends
淘天集团表示中国年轻消费群体在充分竞争的市场下成长，呈现出消费观念成熟，消费目标明确，消费内容化的趋势。并在大会提前发布了天猫蓝星计划,目前淘宝针对不同梯队和类型的入驻商家推出9大核心权益，未来将全方位助力中小商家经营提效，生意高速增长！
Taotian Group said that China's young consumer groups are growing up under a fully competitive market, showing a trend of mature consumption concepts, clear consumption goals, and consumption content. At present, Taobao has launched nine core rights and interests for different echelons and types of merchants, which will comprehensively help small and medium-sized businesses improve their operation efficiency and achieve rapid business growth!
Taotian Group's sharing
Shein's sharing
Shein在近期发布了 “希有引力”计划，联合广东企业共同出海并重点解读了SHEIN平台数据。
Shein recently released a "gravitation" plan jointly with Guangdong enterprises to go to sea and focus on the interpretation of SHEIN platform data..
The application of science and technology creates new consumption scenarios
随着AIGC、元宇宙、VR/AR等新技术的不断涌现，新奇有趣的科技体验，不仅是品牌链接年轻群体的一大法器，也是企业降本提效的有力工具。知衣科技、华为云代表就技术结合营销落地进行了分享。
With the continuous emergence of new technologies such as AIGC, metaverse, VR/AR, novel and interesting technology experiences are not only a major tool for brands to link young groups, but also a powerful tool for enterprises to reduce costs and improve efficiency. Representatives of Zhiyi Technology and Huawei Cloud shared the landing of technology combined with marketing.
Mainstream social media ecosystem
社交媒体是品牌与年轻一代群体建立联系的最好的平台。bilibili与TikTok for Business分别解读了国内与海外年轻群体的兴趣、特征与消费趋势。
Social media is the best platform for brands to connect with the younger generation. bilibili and TikTok for Business interpret the interests, characteristics and consumption trends of domestic and overseas young groups respectively.
Brand practical case sharing
在品牌全球化实战案例，COSMOS星际熊，广州大麦 ，Farbulous通过品牌实战案例分享，向现场的观众分享了如何通过年轻消费群体切入市场。
In the brand globalization practice case, COSMOS, Guangzhou Damai, Farbulous shared how to cut into the market through young consumer groups through brand practice cases.
Brand globalization Pattern Forum
双循环、品牌全球化已然成为中国企业的发展格局，而抢占下一代消费主力，则成为品牌下个阶段竞争的关键。
In the round table forum，Brand of Blispring、Leaderment、HEA、WayHigh International Group Limited, WeBranding share brand topic, and mentioned that Double cycle, brand globalization has become the development pattern of Chinese enterprises, and to seize the main force of the next generation of consumption, it has become the key to the next stage of brand competition.
国内流量竞争进入白热化阶段，在既定流量中“卷”，成为了平台和品牌不得不面对的负和竞争。后疫情时代来临，全球电商新兴市场也产生了新的增量，“抢”增量，成为了平台与品牌下一个竞争阶段的着力点。
Domestic traffic competition has entered a white-hot stage, and the "volume" in the established traffic has become a negative competition that platforms and brands have to face. With the advent of the post-epidemic era, the emerging markets of global e-commerce have also generated new increments, and "grab" increments have become the focus of the next stage of competition between platforms and brands.
品牌竞争中，上一代国际品牌已形成市场格局。而随着年轻一代即将成为消费主体，新消费品牌、新国货正通过不断创造未来生活方式及新消费场景，成为影响年轻一代的新品牌！
In the brand competition, the previous generation of international brands has formed a market pattern. As the young generation is about to become the main consumer, new consumer brands and new domestic products are becoming new brands that affect the young generation by constantly creating future lifestyles and new consumption scenarios!
Thanks Letter
感谢广东省市场监管局领导、广东省商务厅领导、广东省消委会领导以及泰国、比利时、马来西亚、加拿大、澳大利亚等国驻穗领馆代表。在您的关心与指导下，IEBE至今已走过10年10届。2023年，广东率先举办高质量发展大会，为行业吹响发展的号角，广东省网商协会闻讯而动，为行业传递积极信号，提振行业发展信心。
Thanks to the leadership of the Guangdong Market Supervision Bureau, Department of Commerce of Guangdong Province, the Guangdong Provincial Consumer Council and the representatives of the consulates of Thailand, Belgium, Malaysia, Canada, Australia and other countries in Guangzhou.
IEBE has gone through 10 years and 10 sessions. In 2023, Guangdong took the lead in holding a high-quality development conference, which sounded the horn for the development of the industry, and our association moved on hearing the news, passing a positive signal for the industry and boosting the confidence of the industry.
2023 IEBE围绕品牌全球化，从平台、社媒、年轻一代消费群体、新技术、品牌打造等维度为广东商家描绘未来品牌发展趋势，助力企业发展。
2023 IEBE focuses on brand globalization and describes the future brand development trend for Guangdong merchants from the dimensions of platform, social media, young generation consumer groups, new technology, brand building, etc., to help enterprises develop.
感谢所有广东省网商协会的会员单位。非常荣幸，您选择了加入广东省网商协会，并一直伴随协会成长，在今天我们一同经历与见证了协会的第十届IEBE。我们希望能与所有会员单位一起每年相聚在IEBE，我们依然在台上相互簇拥，欢声笑语中拍下全家福，共谋网络新商业发展！
Thank you to all the members. It is a great honor that you have chosen to join GDeBA, and have been growing with the association. Today, we have experienced and witnessed the 10th IEBE of the Association. We hope to gather together with all member units in IEBE every year, we are still surrounded by each other on the stage, and seek new business development of the network!
感谢所有2023 IEBE的合作伙伴、展商、支持单位、支持媒体。感谢您与协会共同完成本届IEBE 品牌全球化大会，为大会的圆满举行保驾护航。
Thank you to all 2023 IEBE partners, exhibitors, support units and supporting media. Thank you for completing this IEBE Brand Globalization Conference together with the association and escorting the successful holding of the conference.
Thanks to the guiding unit of the conference: Guangdong Market Supervision Administration
感谢大会的支持单位：中国（广东）RCEP跨境电商合作联盟，华为云、广州大麦、Ecof（益客丰）、大旗财税、积特知识产权、萌啦科技、飞书逸途、Shopline物流、快递100、结行国际、亚伯斯巴、帜火数字人。
Thanks to the support units.
感谢本次大会支持媒体：湾之讯、亿邦动力、36氪、广东广播电视台、触电新闻、DNY123、AMZ123、雨果跨境、帆书（原樊登读书）广州运营中心、白鲸出海、大数跨境！
Thanks to the supporting the media.
协会及联盟将组织RCEP数字经济游学考察团，持续参访东南亚重点国家营商情况及对接资源。
The Association and the Organization continue to organize the RCEP digital economy tour in key countries in Southeast Asia.
