全域电商时代下，品牌商家的自我变革 | 2022 IEBE 全域电商品牌提效解痛峰会

RCEP跨境电子商务

2022-10-06

IEBE 全域电商品牌提效解痛峰会

IEBE

解痛峰会

9月28日，由IEBE组委会及联合主办单位共同举办的“2022 IEBE 全域电商品牌提效解痛峰会”在广州花园酒店举行。邀请了众多电商平台、品牌商家等电商行业不同领域的代表出席。广东省市场监督管理局网络监管处副处长舒琳、广东省消费者委员会副秘书长黄冠英、广东省消费者委员会消费指导部主任赵炎出席了峰会。峰会以“全域电商品牌提效”为主题，在年底双11电商大促活动前夕，围绕品牌自我变革、降本增效、直播电商、外贸出海等主题展开讨论，为品牌企业在不确定性的环境中找到确定性增长。

On September 28, the "2022 IEBE Global E-Commerce Brand Effectiveness and Pain Relief Summit" jointly held by the IEBE Organizing Committee and the co sponsors was held in Guangzhou Garden Hotel. Representatives from different fields of e-commerce industry, such as numerous e-commerce platforms and brand merchants, were invited to attend. Shu Lin, Deputy Director of Network Supervision Division of Guangdong Administration for Market Regulation, Huang Guanying, Deputy Secretary General of Guangdong Provincial Consumer Commission, and Zhao Yan, Director of Consumption Guidance Department of Guangdong Provincial Consumer Commission attended the summit. With the theme of "improving the effectiveness of global e-commerce brands", the summit held discussions around the theme of brand self transformation, cost reduction and efficiency enhancement, live broadcast e-commerce, and foreign trade sailing on the eve of the Double 11 e-commerce promotion activities at the end of the year, so as to find a certain growth for brand enterprises in an uncertain environment.

WEB3.0

WEB 3.0来临之际，IEBE 解痛峰会通过发行NFT的方式，利用区块链技术真实记录了峰会的各种场景，成为行业永不被篡改的记忆。

With the advent of WEB 3.0, the IEBE Pain Relief Summit, by issuing NFT, made use of blockchain technology to truly record various scenes of the summit, becoming a memory that the industry will never be tampered with.

本次大会同步线上直播，超过16W人次在线上收看了本次大会。

The conference was simultaneously broadcast online, and more than 16W people watched the conference online.

｜品牌企业的自我变革

Revolution

广东省网商协会会长黄子荣在致辞中表示，一直以来IEBE都在为品牌企业、传统企业在互联网商业领域的发展而解惑。今年电商环境出现了很多新的变化，为企业带来了许多挑战，IEBE希望通过解痛峰会这个平台，集行业之力，为企业在不确定的环境中找到确定性增长。

Huang Zirong, president of GDeBA, said in his speech that IEBE has always been solving questions for the development of brand enterprises and traditional enterprises in the Internet business field. This year, many new changes have taken place in the e-commerce environment, which has brought many challenges to enterprises. IEBE hopes that through the platform of the Pain Relief Summit, it will pool the power of the industry to help enterprises find certain growth in an uncertain environment.

广东省网商协会会长黄子荣

Huang Zirong, president of GDeBA

在全域电商品牌提效的圆桌论坛上，专业户外品牌骆驼、新锐护肤品牌C咖、大健康品牌Nutrition Care、创意设计机构 inDare Design等品牌齐聚，为企业演示了品牌面对全域电商的自我变革过程。

At the round table forum on improving the effectiveness of global e-commerce brands, professional outdoor brands Camel, cutting-edge skin care brand C Cafe, big health brand Nutrition Care, creative design agency InDare Design and other brands gathered to demonstrate the self transformation process of brands facing global e-commerce for enterprises.

左起：广东省网商协会执行副会长兼秘书长刘飞娜

InDare 联合创始人&高级副总裁曾嘉荣

骆驼品牌总监王华香

C咖联合创始人Nikita

Nutrilon Care 全球业务中心总监冯奕滕

｜放心消费创建

Promise

今年是广东省首次开展放心消费创建电商平台（网店）公示活动，也是在省消委会指导下，首次将“放心消费承诺”活动从线下店铺延伸到线上网店、自建网站APP和小程序商城，得到了电商商家的积极响应。

This year is the first time that Guangdong Province has carried out the publicity activity of creating an e-commerce platform (online store) for assured consumption. It is also the first time that under the guidance of the provincial consumer committee, the activity of "reassuring consumption commitment" has been extended from offline stores to online stores, self built websites APP and small program stores, which has received positive responses from e-commerce merchants.

在解痛峰会现场举行了“广东省放心消费承诺”线上店铺与“广东省放心消费创建公示网店、自建网站”的授牌仪式。广东省消费者委员会，广东省市场监督管理局及广东省网上协会的领导为企业授予放心消费创建与放心消费承诺牌匾。

The awarding ceremony of online stores of "Guangdong Province's Promise of Safe Consumption" and "Guangdong Province's Safe Consumption to Create Publicized Online Stores and Self built Websites" was held at the Pain Relief Summit. The leaders of Guangdong Provincial Consumer Committee, Guangdong Provincial Market Supervision Administration and Guangdong Provincial Online Association awarded the enterprises with the plaque of creating and promising assured consumption.

｜降本增效，直播开道，外贸出海

More，Live&Cross-Border

面对世界经济增长放缓、国内电商市场增量见顶等困难挑战，降本提效，几乎是所有互联网企业都要面对的状况。从渠道为王到以人为本，品牌经营必将进入以“客户经营+体验管理”为驱动的数智化深水区。建立客户深度链接，已经成为品牌发展新商机。

In the face of such difficult challenges as the slowdown of world economic growth and the peak of domestic e-commerce market growth, cost reduction and efficiency improvement are the conditions that almost all Internet enterprises have to face. From "channel is king" to "people-oriented", brand management will surely enter the digital and intelligent deep-water area driven by "customer operation+experience management". Establishing deep customer links has become a new opportunity for brand development.

今年以来，行业连续出台合规政策，头部主播相继消失，在行业外部与内部的多重影响之下，直播电商行业正从野蛮生长进入精细化发展阶段。行业在接收合规化洗礼后，重新回到高速发展轨道的代表性事件。直播电商的发展韧劲十足，依然保持着高速增长速度。直播电商是所有商家都应该布局并作为重点发展的销售环节。

Since this year, the industry has successively introduced compliance policies, and the leading anchors have disappeared. Under the multiple influences from the outside and inside of the industry, the live broadcast e-commerce industry is moving from a brutal growth to a refined development stage. After receiving the baptism of standardization, the industry returned to the track of high-speed development. The development of live broadcast e-commerce is very resilient and still maintains a high growth rate. Live broadcast e-commerce is a sales link that all businesses should lay out and focus on.

2022上半年外贸企业面临的是利润压缩，生产成本飙升，人口红利消失，拓新困难……广东外贸企业经受住了疫情和世界经贸下滑形势的考验，在经历了微幅下跌后实现大幅度反弹，展现了广东外贸韧性。在2022 IEBE 解痛峰会的 B2B出海提效增量闭门学堂上，聚集了优质外贸企业代表，在慢慢来、新思维外贸学堂的引导下，进行了外贸干货分享闭门学堂。

In the first half of 2022, foreign trade enterprises are faced with profit compression, soaring production costs, disappearance of demographic dividend, and difficulties in expanding new industries... Guangdong foreign trade enterprises have withstood the test of epidemic situation and the decline of world economy and trade, and have rebounded significantly after experiencing a slight decline, demonstrating the resilience of Guangdong's foreign trade. At the closed classroom of the 2022 IEBE Pain Relief Summit, representatives of high-quality foreign trade enterprises were gathered to analyze and study the foreign trade operation problems, conduct a comprehensive practical exercise on the year-end performance sprint, and launch the first shot of the year-end sprint.

｜尾声

The End

Thanks

2022年，互联网商业已悄然进入全域电商时代，行业也迎来寻多新的变化，新业态、新模式、新概念不断涌现，而这些恰恰是品牌企业不断前行与进化的内驱力。正是不断面临新挑战、新困难，才练就了电商行业的发展韧劲，成为引领我国市场经济前进的巨轮。IEBE有幸能与所有会员单位成为其中的一分子，将不遗余力为行业搭建对接、交流、合作的平台，为电商发展贡献力量。

In 2022, Internet commerce has quietly entered the era of global e-commerce, and the industry is also ushering in many new changes. New formats, new models, and new concepts are emerging, which are exactly the internal driving force for brand enterprises to continue to move forward and evolve. It is constantly facing new challenges and difficulties that have cultivated the development toughness of the e-commerce industry and become a giant wheel leading the development of China's market economy. IEBE is fortunate to be a member of the group with all the members, and will spare no effort to build a platform for docking, exchange and cooperation for the industry and contribute to the development of e-commerce.