RCEP Study Tour DAY3&4: In-depth understanding of the local e-commerce market
RCEP数字经济考察团印尼行程的第三天（3月14日），参访了WOOK公司、长友集团、鸿图直播基地。
On Day 3,The RCEP digital economy delegation visited to WOOK Company, KAWAN LAMA GROUP, and Hongtu Live broadcast base.
WOOK公司扎根印尼十几年，当地员工超千人，超5万小B客户，B2B、B2C、直播电商齐头并进，坚持本土化及长期化。
WOOK依托优质供应链整合能力、数字化业务管理能力、本地化零售覆盖能力和多品牌运营能力，有效切入到3C数码、家居生活、智能家居、美妆个护、软装等多个领域。
WOOK company rooted in Indonesia for more than ten years, more than 1,000 local employees, more than 50,000 to B customers, B2B, B2C, live e-commerce go hand in hand, adhere to localization and long-term.
Relying on high-quality supply chain integration capabilities, digital business management capabilities, localized retail coverage capabilities and multi-brand operation capabilities, WOOK effectively cuts into 3C digital, home life, smart home, beauty care, soft clothing and other fields.
Kawan Lama Group 长友集团是印尼一家领先的集团公司，旗下业务涵盖工具机械批发，生活用品连锁店，家具连锁店，玩具连锁店，以及购物中心，其中90%的供应链来自中国，每个月2000—3000个柜。
Kawan Lama Group is a leading group company in Indonesia, whose businesses include wholesale tools and machinery, lifestyle chain stores, furniture chain stores, toy chain stores, and shopping malls. 90% of the supply chain comes from China, with 2,000 to 3,000 containers per month.
鸿图电商直播基地集合场地服务、人才供给、公司服务、产业配套以及资源对接，为入驻企业提供落地印尼一站式解决方案。其20000平方米，选品中心5000平米，直播间50几间，可容纳入驻企业1000家，签约合作高校130余所，为企业电商化做深入服务。
Hongtu e-commerce live broadcast base gathers site services, talent supply, company services, industrial support and resource docking, providing one-stop solutions for settled enterprises in Indonesia. Its 20000 square meters, selection center 5000 square meters, more than 50 broadcast rooms, can accommodate 1000 enterprises, signed cooperation with more than 130 universities, for enterprises to do in-depth services.
游学的第四天（3月15日），考察团来深入了解了当地的电商平台TikTok及Polibeli（B2B平台）。
On Day 4 of the tour (March 15), the delegation got to know more about the local e-commerce platforms TikTok and Polibeli (B2B platform).
TikTok shop的卖家和社群经理 Florian Kensu Iko Kumara 先生、Aldo Shurman 先生接待考察团的来访并介绍了印尼TikTok月活1亿，TikTok Shop月活50万卖家，这是很庞大且增速很快的数据。他对于中国品类卖家的建议是:印尼市场目前美妆，电子，食品，药品的门槛高，母婴、玩具以及各个品类的细分赛道都有非常大的机会。
The sellers and community managers of TikTok shop, Mr. Florian Kensu Iko Kumara and Mr. Aldo Shurman, warm received the visit of the delegation and introduced the 100 million TikTok Shop sellers in Indonesia and 500,000 TikTok Shop sellers in Indonesia. That's a lot of data and it's growing fast. His advice to Chinese category sellers is: the Indonesian market currently has a high threshold for beauty, electronics, food, and medicine, and there are very big opportunities for maternal and child products, toys, and subdivisions of various categories.
Polibeli，印尼的B2B批发专家，它为中小企业提供了一个便捷、高效的交易环境。在Polibeli上，有各种各样的商品，从日常用品到专业设备，应有尽有。
Polibeli的供应链管理和合同执行能力，确保了商家们能够快速、安全地完成交易。同时，Polibeli还提供全球履约服务，让商家跨境生意不再受地域限制。
Polibeli, Indonesia's B2B wholesale specialist, provides a convenient and efficient trading environment for smes. On Polibeli, there is a wide variety of goods, from everyday items to professional equipment.
Polibeli's supply chain management and contract enforcement capabilities ensure merchants can complete transactions quickly and securely. At the same time, Polibeli also provides global compliance services, allowing merchants to do business across borders without geographical restrictions.
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