Digital Economy Delegation in Vietnam-Day3

数字经济考察团第六期-越南行Day3：

参访当地头部电商企业，出席IEBE私享局-越南专场

Digital Economy Delegation Phase 6 - in Vietnam Day3:

Visited the local outstanding e-commerce enterprises, attended the IEBE Private Sharing Bureau - Vietnam special event

6月5日，考察团来到了胡志明市，继续参访当地头部电商企业，深入交流学习。

On June 5, the delegation came to Ho Chi Minh City to continue to visit local e-commerce enterprises for in-depth exchanges.

考察团参访了SHOPEE(越南)，SHOPEE 是一家成立于 2015 年的跨境电商平台。SHOPEE积极开展营销活动，促使买家在平台上消费，不断吸引新用户加入。

The delegation visited SHOPEE(Vietnam). SHOPEE is actively engaged in marketing campaigns to drive buyers to spend on the platform, constantly attracting new users to join.

目前 Shopee 在越南的电子商务交易额中占到了 78.3%，占据了整个市场的绝对主导地位。而越南网购人数占比约72%,人均收入增幅高达5%领先于东南亚国家。

At present, Shopee accounts for 78.3% of the e-commerce transaction volume in Vietnam, occupying an absolute dominant position in the entire market. Vietnam's online shopping population accounts for about 72%, and its per capita income growth rate is as high as 5%, leading Southeast Asian countries.

手机周边，女装，美妆，家具类目在越南较为热销;时装，玩具，家具类目目前仍有较大潜力与拓展空间。

Mobile phones around, women's wear, beauty makeup, furniture category in Vietnam more popular; The categories of fashion, toys and furniture still have great potential and space for expansion.

SHOPEE退货率(全类目)大约5%，平台正在推进直播和短视频发展，是做越南市场的首选，欢迎考察团及其他有意向企业入驻咨询。

SHOPEE's return rate (all categories) is about 5%, the platform is promoting the development of live broadcast and short video, is the first choice to do the Vietnam market, welcome the delegation and other interested enterprises to enter the consultation.

考察团走访了胡志明市当地市场，滨城市场每日接待成千上万的人次，作为36古街中心地带批发市场，消费产品及价格具有本地代表性。

The delegation visited the local market in Ho Chi Minh City. As the central wholesale market of 36 ancient streets, consumer products and prices are locally representative.

随后考察团来到了当地头部mcn机构VZONE，VZONE 专注于电商直播领域，能提供品牌开发服务，与 KOL、KOC 合作，助力品牌提高自身在电商直播领域的竞争和影响力。

Then the delegation came to the local head mcn agency VZONE, VZONE focuses on the field of live e-commerce, can provide brand development services, and cooperate with KOL and KOC to help brands improve their competition and influence in the field of live e-commerce.

创始人黎叔介绍越南电商电商市场情况，电子支付已在短期内完成压缩式前进发展，足以证明越南具有足够前景的市场。越南人口约1亿，70%是30岁以下，是年轻人为主的市场。

The founder Li Shu introduced the e-commerce market situation in Vietnam, electronic payment has completed the compressed development in a short period of time, which is enough to prove that Vietnam has enough prospects for the market. Vietnam has a population of about 100 million, 70% of which are under the age of 30, making it a market dominated by young people.

当地面临电商人才缺乏、语言不通等问题，建议企业落地越南最好带上团队落地。越南线上线下的价格割裂严重，谨慎选好渠道要有长期主义心态，并提前做好公司合规。

Local faced with the lack of electricity merchants, language barriers and other problems, it is recommended that enterprises land in Vietnam with the best team landing. Vietnam's online and offline price separation is serious, careful choice of channels to have a long-term mentality, and do a good job in advance of corporate compliance.

考察团出席了由协会主办的IEBE私享局第36期-越南专场，就近日走访见闻共同探讨越南电商发展的趋势与机遇。

The delegation attended the IEBE Private Sharing Bureau 36th - Vietnam special exhibition hosted by the association, and discussed the trend and opportunity of the development of e-commerce in Vietnam on the recent visit.

越南文化与经济发展理念和过去的中国相似，电商发展速度压缩式前进发展，增速规模居高不下。虽然当地消费者对白牌的接受程度很高，但诚信经营、消费者信任度是争取市场的关键。进入越南市场需要有长期主义建设的理念，否则很难在市场立足。

Vietnam's cultural and economic development concepts are similar to those of China in the past, and the speed of e-commerce development is compressed and the growth rate remains high. Although local consumers have a high degree of acceptance of white brands, honest management and consumer trust are the key to winning the market. Entering the Vietnamese market requires the concept of long-term construction, otherwise it is difficult to establish a foothold in the market.