8月16日，由广东省商务厅主办，广东省网商协会、2024中国（广州）跨境电商交易会组委会承办的“2024中国（广东）-RCEP成员国跨境电商交流会”在广州圆满举办。澳大利亚、韩国、柬埔寨、老挝、马来西亚、菲律宾、泰国、越南等RCEP成员国驻穗领馆代表与广东省21个地市商务部门同志，以及国内外跨境电商企业近500人参加了交流会。
On August 16, the "2024 China (Guangdong) -RCEP Member Cross-border E-commerce Cooperation Conference" was successfully held in Guangzhou. Representatives from the consulates of RCEP member countries, including Australia, Korea, Cambodia, Laos, Malaysia, the Philippines, Thailand, and Vietnam, joined nearly 500 domestic and international cross-border e-commerce enterprises and colleagues from the business departments in Guangdong Province for the cooperation conference.
广东省商务厅厅长张劲松在致辞中指出，广东要在扩大开放、改革创新、基础设施建设等方面进一步扩大开放，打造优良营商环境，完善跨境电商基础设施，为国内外电商企业创业发展、拓展市场创造更好条件。
张劲松厅长热情推介了本届交流会发布的《跨境电商（出海）RCEP国别指引》。他表示，广东将提供更加优质的服务，诚挚欢迎更多国内外优质跨境电商平台和各类企业落户广东、扎根广东。
Zhang Jinsong, Director of the Department of Commerce of Guangdong Province, pointed out in his speech that Guangdong should further open up in terms of expanding opening-up, reform and innovation, and infrastructure construction, create a good business environment, improve cross-border e-commerce infrastructure, and create better conditions for domestic and foreign e-commerce enterprises to develop and expand the market.
He warmly introduced the "Cross-border E-commerce Guidelines for RCEP Member Countries" at the conference. He said that Guangdong will provide better services and sincerely welcome more high-quality cross-border e-commerce platforms and enterprises at home and abroad to settle in Guangdong and take root in Guangdong.
广东省商务厅厅长张劲松致辞
中国对外贸易中心主任储士家表示，2024年跨交会将进一步加深与全国各地合作，丰富跨交会展出业态，创新发展机制，扩大开放合作，更好促进产业升级、消费提质、引领市场，努力为推动商务高质量发展作出新的会展贡献。
Chu Shijia, director of China Foreign Trade Center, said that in 2024, cross-Fair will further deepen cooperation with all parts of the country, enrich Cross-borde E-commerce Fair formats, innovate development mechanisms, expand opening and cooperation, better promote industrial upgrading, improve consumption quality, lead the market, and strive to make new exhibition contributions to promote the high-quality development of business.
中国对外贸易中心主任储士家致辞
广州市人民政府副秘书长谢伟光指出，跨交会目前已成为国内参展平台最多、头部平台最为集中、参展红利最大的跨境电商展会。广州将锚定排头兵、领头羊和火车头的标杆追求，欢迎大家投资广州，加码广州。
Xie Weiguang, Deputy Secretary-General of the People’s Government of Guangzhou Municipality, pointed out that the cross-trade Fair has now become the Cross-borde E-commerce Fair with the largest number of domestic exhibition platforms, the most concentrated head platform and the largest exhibition dividend. Guangzhou will anchor its pursuit of being a leader, a pioneer, and a driving force, welcoming everyone to invest in Guangzhou and increase their commitment.
广州市人民政府副秘书长谢伟光致辞
RCEP生效以来，各成员国贸易逐年上升，2024年上半年，广东对RCEP其他成员国进出口1.24万亿元，增长12.5%。马来西亚驻穗总领事馆苏拉雅总领事和澳大利亚驻穗总领事馆李劳伦商务领事分享了RCEP生效后为本国商贸带来的变化。
Since the RCEP Agreement came into effect, the trade volumn of member countries has increased year by year, and in the first half of 2024, Guangdong's import and export to other RCEP member countries reached 1.24 trillion yuan, an increase of 12.5%. Consul General of Malaysia Madam Surayah and Commercial Consul of Australia Lauren Lee shared the changes brought about by the entry into force of RCEP.
马来西亚驻穗总领事馆苏拉雅总领事、澳大利亚驻穗总领事馆李劳伦商务领事致辞
交流会上重磅发布了由广东省商务厅指导，广东省网商协会精心编纂的《跨境电商（出海）RCEP国别指引》。广东省网商协会执行会长兼秘书长刘飞娜对《国别指引》进行解读，《国别指引》从电商发展情况、社交媒体使用情况、各国热销品类、物流网络、支付体系、贸易政策关注点等多维度全方位勾勒RCEP各成员国的电商市场特点。为企业提供一把开启RCEP市场大门的钥匙，助力企业精准定位、高效布局实现国际化战略的跨越式发展。
The conference issued the "Cross-border E-commerce Guidelines for RCEP Member Countries" compiled by the Department of Commerce of Guangdong Province and the Guangdong e-Business Association. Fiona Liu,Executive Chairman & Secretary of Guangdong e-Business Association, interpreted the Guidelines, which outline the characteristics of the RCEP member countries' e-commerce market in a comprehensive manner from the perspectives of e-commerce development, social media, popular categories in various countries, logistics networks, payment systems, and trade policy concerns. It provides enterprises with a key to open the door to the RCEP market, and help enterprises to achieve the leapfrog development of internationalization strategy with accurate positioning and efficient layout.
广东省网商协会执行会长兼秘书长刘飞娜解读《跨境电商（出海）RCEP国别指引》
亚马逊中国副总裁、亚马逊全球开店亚太区市场及合作拓展负责人邱胜 分享了2024亚马逊全球开店中国出口跨境电商发展趋势白皮书。介绍了2024年站在全球跨境电商平台的角度，对中国跨境电商出口发展的观察与分析。
Qiu Sheng, vice president of Amazon China and head of the Asia-Pacific market and cooperation development of Amazon Global Store, shared the white paper on the development trend of China's cross-border export e-commerce in 2024 Amazon Global Store. This paper introduces the observation and analysis of the development of China's cross-border e-commerce export from the perspective of global cross-border e-commerce platform in 2024.
亚马逊中国副总裁、亚马逊全球开店亚太区市场及合作拓展负责人邱胜进行分享
广州希音国际进出口有限公司副总裁王志青带来“自主品牌+平台双引擎驱动 SHEIN创新领航高质量出海”的分享。他介绍了SHEIN的三条创新路径，并表示SHEIN将不断发挥自身优势，帮助更多广东优质供应链企业拓展海外市场，助力更多广东品牌出海。
Wang Zhiqing, vice president of SHEIN, brought the sharing of "Self-owned Brands + Platform Dual Engine Drive: SHEIN Innovates to Lead High-Quality Global Expansion". He introduced SHEIN's three innovation paths, and said that SHEIN will continue to give full play to its own advantages to help more Guangdong high-quality supply chain enterprises expand overseas markets and help more Guangdong brands export.
广州希音国际进出口有限公司副总裁王志青进行分享
交流会上，广东省网商协会、马来西亚跨境电子商务协会、亚马逊全球开店、SHEIN、Fordeal、Coupang、乐天、赛维时代、钱海支付、广交物流、宏腾集团等RCEP成员国跨境电商行业代表，向业界同仁发出“促进跨境电商发展的五项倡议”。通过行业同仁的共同努力，我国跨境电商必将迎来更加繁荣的未来。
At the conference, representatives of the cross-border e-commerce industry of RCEP member countries such as Guangdong E-commerce Association, Malaysia Cross-border E-commerce Association, Amazon Global Store, SHEIN, Fordeal, Coupang, Rakuten, Savan Times, Ocean Payment, Guangjiao Logistics, HOTON, etc. issued "five initiatives to promote the development of cross-border e-commerce" to the industry. Through the collective efforts of industry peers, China's cross-border e-commerce is bound to usher in a more prosperous future.
促进跨境电商发展五项倡议仪式
今年，广东省商务厅组织各地方汇总跨境电商赋能产业发展经验做法，开展专家评审，选出了7个具有代表性的“跨境电商赋能产业发展创新案例”，并在交流会进行了颁奖仪式，分别是：
SHEIN：“希有引力”百万卖家及全国500城产业带出海计划
赛维时代：跨境电商开辟E-bike新赛道
宏腾集团：霄鸟云平台赋能玩具产业出海
哆啦科技：跨境电商赋能数字丝绸之路
通拓科技：跨境电商数智化赋能产业出海
尚睿科技：跨境电商赋能广货品牌出海
爆米科技：跨境电商赋能大件家具产业
排名不分先后
This year, the Department of Commerce of Guangdong Province compiled experiences in cross-border e-commerce empowering industrial development. An expert review selected seven representative "Innovative Cases," which were awarded at the exchange meeting, respectively:
SHEIN: "AcceleraSHEIN" million sellers and 500 city industrial belt program
Savan Times: Cross-border e-commerce opens up a new E-bike track
HOTON: Birdcloud platform enables the toy industry to go to sea
Fordeal: Cross-border e-commerce enables the digital Silk Road
Tomtop: cross-border e-commerce digital intelligence enabling industry to go to sea
Sainstore: Cross-border e-commerce enables the brand to go to sea
Popicorns: Cross-border e-commerce enables large furniture industry
“跨境电商赋能产业”创新案例颁奖仪式
在交流会全场见证下，2024中国（广州）跨境电商交易会暨“广东跨境电商赋能产业发展”系列活动正式启动，为广东跨境电商发展再添盛事。
Witnessed by the audiences, the 2024 China (Guangzhou) Cross-border E-commerce Fair and the series of activities of "Cross-Border E-commerce Empowers Industry Development" were officially launched, adding to the momentum for cross-border e-commerce development in Guangdong.
2024中国（广州）跨境电商交易会暨广东“跨境电商赋能产业发展”系列活动启动仪式
交流会进行了RCEP企业圆桌论坛，由RCEP跨境电商合作联盟联席秘书长周平主持。在企业交流环节，马来西亚跨境电商协会会长吴健雄、OceanPayment副总裁梁广宁、名创优品公关总监陈畅、Shopee中国区华南渠道招商负责人李昕蔚，共同探讨了RCEP生效以来各国跨境电商发展的变化与未来趋势。
The RCEP Enterprise Roundtable Forum was hosted by Zhou Ping, Joint Secretary General of RCEP Cross-border E-commerce Cooperation Organization. In the enterprise exchange session, Eng Kin Hoong, President of Malaysia Cross-border E-commerce Association, Liang Guangning, Vice President of OceanPayment, Chen Chang, PR Director of Miniso, and Vivian Li, Channel Head of Business Development,Shopee Southern China, jointly discussed the changes and future trends of cross-border e-commerce development in various countries since the RCEP came into effect.
圆桌论坛：共谋发展 挖掘RCEP跨境电商合作新动能
同期举办的2024中国（广州）跨境电商交易会首设新兴市场平台专区，除传统欧美市场之外，非洲、中东、东南亚、南美、中东欧、东亚、西亚、澳洲、俄罗斯等新兴市场正在成为跨境电商新天地，为中国制造提供了新的发展机遇。展会首日，入场观众超3万人次，业界反响热烈。
The 2024 China (Guangzhou) Cross-border E-commerce Fair sets up the first emerging market platform zone, in addition to the traditional European and American markets, Africa, the Middle East, Southeast Asia, South America, Central and Eastern Europe, East Asia, West Asia, Australia, Russia and other emerging markets are becoming a new world of cross-border e-commerce, providing new development opportunities for Chinese manufacturing. On the first day of the exhibition, over 30,000 attendees entered, and the industry response was enthusiastic.
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