以往在拿到星巴克的优惠券的时候，我总有个疑问：在这些优惠券上面总是印着江浙沪地区门店不参加活动。WTF？！难道江浙沪人民是太有钱了而不屑于参加我们不发达地区的优惠活动么？
昨日星巴克宣布的这个交易解答了我心中长期以来的这个疑问，星巴克宣布以13亿美元现金对价，从统一手中购得华中地区1300家合资门店50%权益，从而实现在中国大陆地区100%的门店所有权。管不得以前江浙沪不参加活动，合着不是星巴克100%权益的店哦！同时，星巴克把其在台湾和统一的410家联营星巴克店中50%股权，以1.75亿美元对价卖给了统一，统一对台湾410家星巴克合营店拥有100%权益。
华东市场无疑是非常重要的，江浙沪人民有钱，光上海这个洋派城市就有600家星巴克店，是星巴克在单一城市全球开店最多的地儿。这下星巴克在大陆一统江湖了之后，可以更加大展拳脚了。“江浙沪”也不再是以往活动的除外之地儿了。
八卦的去看了下与这个交易同时宣布的星巴克第三季财报，中国内陆市场已经成为了星巴克最大且发展最快的国际市场。
Net stores opened/(closed) and transferred during the period |
|||||||||||||||||
Quarter Ended |
Three Quarters Ended |
Stores open as of |
|||||||||||||||
Jul 2, |
Jun 26, |
Jul 2, |
Jun 26, |
Jul 2, |
Jun 26, |
||||||||||||
Americas: |
|||||||||||||||||
Company-operated stores |
125 |
85 |
282 |
204 |
9,301 |
8,875 |
|||||||||||
Licensed stores |
119 |
109 |
413 |
293 |
7,001 |
6,425 |
|||||||||||
Total Americas |
244 |
194 |
695 |
497 |
16,302 |
15,300 |
|||||||||||
China/Asia Pacific: |
|||||||||||||||||
Company-operated stores |
116 |
79 |
287 |
223 |
3,098 |
2,675 |
|||||||||||
Licensed stores |
134 |
130 |
453 |
442 |
4,085 |
3,452 |
|||||||||||
Total China/Asia Pacific |
250 |
209 |
740 |
665 |
7,183 |
6,127 |
|||||||||||
EMEA(1): |
|||||||||||||||||
Company-operated stores |
1 |
(147 |
) |
(17 |
) |
(196 |
) |
506 |
541 |
||||||||
Licensed stores |
86 |
224 |
245 |
399 |
2,364 |
2,024 |
|||||||||||
Total EMEA |
87 |
77 |
228 |
203 |
2,870 |
2,565 |
|||||||||||
All Other Segments(2): |
|||||||||||||||||
Company-operated stores |
(5 |
) |
(5 |
) |
(14 |
) |
(10 |
) |
344 |
365 |
|||||||
Licensed stores |
(1 |
) |
(1 |
) |
2 |
(3 |
) |
37 |
38 |
||||||||
Total All Other Segments |
(6 |
) |
(6 |
) |
(12 |
) |
(13 |
) |
381 |
403 |
|||||||
Total Company |
575 |
474 |
1,651 |
1,352 |
26,736 |
24,395 |
|||||||||||
(1) EMEA store data includes the transfer of 144 Germany company-operated retail stores to licensed stores as a result of the sale to AmRest Holdings SE in the third quarter of fiscal 2016. |
|||||||||||||||||
(2) As of July 2, 2017, All Other Segments included 379 Teavana-branded stores, of which 342 stores were company-operated. |
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嗯，今天我其实就是来八卦一下这个事儿，这个交易解答了我心中一个长久的疑问。
打赏一下，让uncle喝一杯星巴克！
