tiktok在不知不觉中也渐渐成了很多人心目中比较理想的那个短视频平台,甚至也有不少的电商人将目光转向了该平台,只为了能够快速变现,虽然直播是比较快的变现方式,但是想要做大,做到家户喻晓,那么就需要技巧,而话术在此也是显得比较重要的。


欢迎语
Hello everyone, I am the new anchor. Today is the first day of the live broadcast. Thank you for your support.
大家好,我是一名新主播,今天是直播带货第1天,感谢大家对我的支持。
Hello everyone, we are live broadcast by the manufacturer…Without a middleman making the difference, we will give you unimaginable discounts.
大家好,我们是厂家直播……没有中间商赚差价,我们会给到你们难以想象的折扣。
留人话术
Welcome friends who have just arrived, click to follow the anchor,and when the following reaches 100 people, I will send a red envelope.or I will send a red envelope when the number of likes reaches 10,000 in the lower right corner.
欢迎刚来的朋友,点击关注主播,等一下关注达到100个人以后我就发红包,或者是右下角点赞到1万的时候我发红包。
Everyone, we have a red envelope activity at 8:30, and we have a 10 yuan spike activity at 9:30!
大家,8点半我们有发红包活动,9点半我们有个10元秒杀活动哦!
Thank you very much to all the fans who are still staying in my live broadcast room.
非常感谢所有还停留在我直播间的粉丝们。
互动话术
Everyone deducts 1, let me see your enthusiasm, the higher the
enthusiasm, the lower the spike price I will give!
大家扣1,让我看到你们的热情,热情越高我给的秒杀价越低!
I want to see brush 1 of X number, and I want to see brush 2.
Change the brush 1 for the clothes in the left hand and brush 2 for the clothes in the right hand.
想看X号的刷1,想看某的刷2。换左手这一个衣服的刷1,右手这一个的刷2。
促单话术
I use it myself, I have already used 10 of them, and I take it every day on business trips! It’s really easy to use!
我自己用的,已经用了10个了,每天出差都带着!真的很好用!
It’s really the last 2 items. Friends who like them should hurry up, because this series will not be done in the future.
这真的是最后2个。喜欢的朋友要抓紧了,因为这个系列以后不做了。
下播话术
Today’s live broadcast is coming to an end. It will be broadcast at the same time tomorrow night~a point/ tomorrow will be broadcast a little earlier at a certain point.
今天的直播接近尾声了,明天晚上某点~某点同样时间开播/ 明天会提早一点播某点就开了。
I’m going to broadcast it soon. I hope you all have a good night’s sleep and a good dream, and work hard in the new day tomorrow. See you next time.
其实在一场直播下来,整体人数的上升下降,都是有关主播的话术,在观看直播的时候我们就会发现,明明都是卖的同一样物品,但是人流量却有明显的差异,而这则是效果。
目前tiktok面相的群体是很广的,打开市场让更多人的人加入进来,这也是tiktok后续发展的重要事情,对跨境电商的商家来说一片蓝海,新手小白也是一个很好的机遇。

一个人很容易踩坑迷路,一群人才能够走的更远。中南出海有专业团队在运营TikTok变现,涉及店群+短视频带货+达人带货,小店直播带货,独立站私域营销,海外娱乐公会、MCN机构等。只为你分享最实战的跨境电商落地经验,感兴趣的扫码关注添加微信,了解TikTok最新资讯,带你一起跨境出海掘金。

