赶
走
跟
卖
狗
防跟卖是一门大学问,首先得从警告信说起。上一封模板:
首先要注意的就是 "对象",警告邮件正文中用“A”表示你自己的品牌名称,用“B”表示对方的称呼或品牌。
Dear”B”:
It has come to our attention that “B” is using the “A” trademark without license or prior written authorization from “A”.
“A”holds federal trademark registrations in the United States. So ”B” listings violate ”A” trademark and intellectual property rights. You are also in breach of Amazon’s Participation Agreement.
Therefore, we demand that you immediately remove all listings on Amazon.com in which “B” utilizes our trademarks and images protected by copyright.
“B”currently has at least one listing on Amazon.com for products that utilize ”A’s” trademarks and/or copyrights without authorization. See the following ASIN: ××× (此处请写自己产品的ASIN)
“A” is the only entity authorized to provide authorization to sell its products on Amazon.com. Your listing constitutes a violation of “A's” trademark rights, copyrights, and Amazon’s Participation Agreement.
“B’s” infringing listings must be removed immediately to prevent damage to “A” brand and lost sales.
While “A” has many options available under this state. But we would prefer to resolve this matter amicably. Please confirm to us in writing within 24 hours, that you have:
(1)Removed all of “A’s” trademarks and copyright material from your Amazon.com listings and any other website or public display you operate;
(2)Removed all of “A’s” listings of products it claims to be associated with “A’s“, including but not limited to the ASINs listed above
Failure to take action within 24 hours will force us to report this serious violation to the Amazon seller performance team. This is licensed products to Amazon.com as well, Amazon seller performance team will take such violations very seriously, possibly resulting in removal of your selling privileges on Amazon.com.
Thank you for your attention to this matter. Please contact us if you have any questions.
Legal on behalf of “A”.
邮件中总共分为三大重点,首先写出了自己的品牌权利,然后对跟卖者的侵权行为作出强调,最后请侵权卖家立即移除跟卖的listing。
该模板为完整申诉版,你可以根据自己的实际情况增减语句,但切记谨遵“目的明确(让对方移除跟卖的listing)、简洁明了(不要拖沓,忌冗长的陈述)” 。
而对方也很有可能对你的警告置之不理,没关系,多发几次,期间,如果你的listing有申请品牌备案保护,记录好被跟卖的详细信息和跟卖店铺ID向亚马逊投诉吧!
防跟卖警告信是不够滴!留言告诉我,你用的是哪一款[防跟卖工具]?优点缺点?下周上一期工具推荐,有好料的后台告诉我~

