<html lang="zh-CN"><head><meta charset="UTF-8"><meta name="viewport" content="width=device-width, initial-scale=1.0"><title>亚马逊店铺运营周报告</title><style>* {margin: 0;padding: 0;box-sizing: border-box;}body {font-family: 'Microsoft YaHei', 'PingFang SC', Arial, sans-serif;font-size: 12px;line-height: 1.6;color: #333;background: #fff;padding: 20px 40px;}/* 页面设置 - 打印优化 */@media print {body { padding: 0; }.page-break { page-break-before: always; }.no-print { display: none; }}/* 头部样式 */.header {text-align: center;border-bottom: 3px solid #FF9900;padding-bottom: 20px;margin-bottom: 30px;}.header h1 {font-size: 28px;color: #232F3E;margin-bottom: 10px;}.header .subtitle {color: #666;font-size: 14px;}.meta-info {display: flex;justify-content: space-between;background: #f8f9fa;padding: 15px 20px;border-radius: 8px;margin-bottom: 25px;}.meta-info div {text-align: center;}.meta-info label {font-size: 11px;color: #888;display: block;}.meta-info span {font-weight: bold;color: #232F3E;}/* 章节标题 */.section {margin-bottom: 25px;}.section-title {background: linear-gradient(90deg, #232F3E, #37475A);color: #fff;padding: 10px 20px;border-radius: 5px;margin-bottom: 15px;font-size: 16px;}.section-title span {color: #FF9900;margin-right: 10px;}.subsection-title {font-size: 14px;color: #232F3E;border-left: 4px solid #FF9900;padding-left: 10px;margin: 20px 0 10px 0;}/* 表格样式 */table {width: 100%;border-collapse: collapse;margin-bottom: 15px;font-size: 11px;}th {background: #232F3E;color: #fff;padding: 10px 8px;text-align: center;font-weight: normal;}td {padding: 8px;text-align: center;border-bottom: 1px solid #e0e0e0;}tr:nth-child(even) {background: #f8f9fa;}tr:hover {background: #fff3cd;}/* 数据卡片 */.card-container {display: flex;gap: 15px;margin-bottom: 20px;flex-wrap: wrap;}.card {flex: 1;min-width: 120px;background: linear-gradient(135deg, #667eea 0%, #764ba2 100%);color: #fff;padding: 15px;border-radius: 10px;text-align: center;}.card.orange { background: linear-gradient(135deg, #FF9900 0%, #FF6600 100%); }.card.green { background: linear-gradient(135deg, #11998e 0%, #38ef7d 100%); }.card.blue { background: linear-gradient(135deg, #4facfe 0%, #00f2fe 100%); }.card.red { background: linear-gradient(135deg, #f093fb 0%, #f5576c 100%); }.card .value {font-size: 24px;font-weight: bold;display: block;}.card .label {font-size: 11px;opacity: 0.9;}.card .change {font-size: 11px;margin-top: 5px;}/* 状态标签 */.status {padding: 3px 8px;border-radius: 10px;font-size: 10px;font-weight: bold;}.status.good { background: #d4edda; color: #155724; }.status.warning { background: #fff3cd; color: #856404; }.status.danger { background: #f8d7da; color: #721c24; }/* 变化指标 */.change-up { color: #28a745; }.change-down { color: #dc3545; }/* 进度条 */.progress-bar {background: #e9ecef;border-radius: 10px;height: 20px;overflow: hidden;margin: 5px 0;}.progress-bar .fill {height: 100%;background: linear-gradient(90deg, #FF9900, #FF6600);border-radius: 10px;display: flex;align-items: center;justify-content: center;color: #fff;font-size: 10px;font-weight: bold;}/* 清单样式 */.checklist {list-style: none;padding: 0;}.checklist li {padding: 8px 10px;border-bottom: 1px dashed #ddd;display: flex;align-items: center;}.checklist li:before {content: "✓";color: #28a745;font-weight: bold;margin-right: 10px;background: #d4edda;width: 20px;height: 20px;border-radius: 50%;display: flex;align-items: center;justify-content: center;font-size: 10px;}/* 问题表格 */.issue-table td:first-child {text-align: left;font-weight: bold;}/* 页脚 */.footer {margin-top: 40px;padding-top: 20px;border-top: 2px solid #e0e0e0;text-align: center;color: #888;font-size: 11px;}/* 图例说明 */.legend {background: #f8f9fa;padding: 15px;border-radius: 8px;margin-top: 20px;}.legend h4 {margin-bottom: 10px;color: #232F3E;}.legend p {margin: 5px 0;font-size: 11px;}/* 双列布局 */.two-column {display: flex;gap: 20px;}.two-column > div {flex: 1;}</style></head><body><!-- 报告头部 --><div class="header"><h1>📊 亚马逊店铺运营周报告</h1><p class="subtitle">Amazon Store Weekly Operation Report</p></div><!-- 基本信息 --><div class="meta-info"><div><label>报告期间</label><span>2024年XX月XX日 - XX月XX日</span></div><div><label>店铺名称</label><span>[店铺名称]</span></div><div><label>负责人</label><span>[姓名]</span></div><div><label>报告日期</label><span>2024年XX月XX日</span></div></div><!-- 第一部分：核心数据概览 --><div class="section"><h2 class="section-title"><span>01</span>核心数据概览</h2><!-- 数据卡片 --><div class="card-container"><div class="card orange"><span class="value">$XX,XXX</span><span class="label">总销售额</span><span class="change">↑ +X.X% vs 上周</span></div><div class="card blue"><span class="value">XXX</span><span class="label">订单量</span><span class="change">↑ +X.X% vs 上周</span></div><div class="card green"><span class="value">X.XX%</span><span class="label">转化率</span><span class="change">↑ +X.X% vs 上周</span></div><div class="card red"><span class="value">$XX.XX</span><span class="label">客单价</span><span class="change">↓ -X.X% vs 上周</span></div></div><h3 class="subsection-title">销售数据汇总</h3><table><tr><th>指标</th><th>本周</th><th>上周</th><th>环比变化</th><th>目标值</th><th>达成率</th></tr><tr><td><strong>总销售额</strong></td><td>$XX,XXX</td><td>$XX,XXX</td><td class="change-up">+X.X%</td><td>$XX,XXX</td><td><div class="progress-bar"><div class="fill" style="width: 85%;">85%</div></div></td></tr><tr><td><strong>订单量</strong></td><td>XXX</td><td>XXX</td><td class="change-up">+X.X%</td><td>XXX</td><td><div class="progress-bar"><div class="fill" style="width: 92%;">92%</div></div></td></tr><tr><td><strong>客单价</strong></td><td>$XX.XX</td><td>$XX.XX</td><td class="change-down">-X.X%</td><td>$XX.XX</td><td><div class="progress-bar"><div class="fill" style="width: 78%;">78%</div></div></td></tr><tr><td><strong>销量(件)</strong></td><td>X,XXX</td><td>X,XXX</td><td class="change-up">+X.X%</td><td>X,XXX</td><td><div class="progress-bar"><div class="fill" style="width: 88%;">88%</div></div></td></tr></table><h3 class="subsection-title">流量数据</h3><table><tr><th>指标</th><th>本周</th><th>上周</th><th>环比变化</th></tr><tr><td><strong>Sessions（访问量）</strong></td><td>XX,XXX</td><td>XX,XXX</td><td class="change-up">+X.X%</td></tr><tr><td><strong>Page Views（浏览量）</strong></td><td>XX,XXX</td><td>XX,XXX</td><td class="change-up">+X.X%</td></tr><tr><td><strong>转化率</strong></td><td>X.XX%</td><td>X.XX%</td><td class="change-up">+X.X%</td></tr><tr><td><strong>Buy Box占比</strong></td><td>XX%</td><td>XX%</td><td class="change-up">+X.X%</td></tr></table></div><!-- 第二部分：广告投放分析 --><div class="section"><h2 class="section-title"><span>02</span>广告投放分析</h2><div class="card-container"><div class="card orange"><span class="value">$X,XXX</span><span class="label">广告花费</span></div><div class="card green"><span class="value">$X,XXX</span><span class="label">广告销售额</span></div><div class="card blue"><span class="value">XX.X%</span><span class="label">ACoS</span></div><div class="card"><span class="value">X.XX</span><span class="label">ROAS</span></div></div><h3 class="subsection-title">广告整体表现</h3><table><tr><th>指标</th><th>本周</th><th>上周</th><th>环比变化</th></tr><tr><td><strong>广告花费</strong></td><td>$X,XXX</td><td>$X,XXX</td><td class="change-up">+X.X%</td></tr><tr><td><strong>广告销售额</strong></td><td>$X,XXX</td><td>$X,XXX</td><td class="change-up">+X.X%</td></tr><tr><td><strong>ACoS</strong></td><td>XX.X%</td><td>XX.X%</td><td class="change-down">-X.X%</td></tr><tr><td><strong>ROAS</strong></td><td>X.XX</td><td>X.XX</td><td class="change-up">+X.X%</td></tr><tr><td><strong>展示量</strong></td><td>XXX,XXX</td><td>XXX,XXX</td><td class="change-up">+X.X%</td></tr><tr><td><strong>点击量</strong></td><td>X,XXX</td><td>X,XXX</td><td class="change-up">+X.X%</td></tr><tr><td><strong>CPC</strong></td><td>$X.XX</td><td>$X.XX</td><td class="change-down">-X.X%</td></tr><tr><td><strong>CTR</strong></td><td>X.XX%</td><td>X.XX%</td><td class="change-up">+X.X%</td></tr></table><h3 class="subsection-title">广告活动明细</h3><table><tr><th>广告活动名称</th><th>花费</th><th>销售额</th><th>ACoS</th><th>点击</th><th>转化率</th><th>状态</th></tr><tr><td>SP-品牌词-精准</td><td>$XXX</td><td>$X,XXX</td><td>XX%</td><td>XXX</td><td>X.X%</td><td><span class="status good">✓ 优化中</span></td></tr><tr><td>SP-竞品词-广泛</td><td>$XXX</td><td>$XXX</td><td>XX%</td><td>XXX</td><td>X.X%</td><td><span class="status warning">⚠ 需调整</span></td></tr><tr><td>SD-再营销</td><td>$XXX</td><td>$XXX</td><td>XX%</td><td>XXX</td><td>X.X%</td><td><span class="status good">✓ 稳定</span></td></tr><tr><td>SB-品牌推广</td><td>$XXX</td><td>$XXX</td><td>XX%</td><td>XXX</td><td>X.X%</td><td><span class="status good">✓ 稳定</span></td></tr></table></div><!-- 分页 --><div class="page-break"></div><!-- 第三部分：Top产品表现 --><div class="section"><h2 class="section-title"><span>03</span>Top产品表现</h2><h3 class="subsection-title">销量Top 5 产品</h3><table><tr><th>排名</th><th>ASIN</th><th>产品名称</th><th>销量</th><th>销售额</th><th>转化率</th><th>库存</th><th>状态</th></tr><tr><td>🥇 1</td><td>BXXXXXXXX</td><td>产品A</td><td>XXX</td><td>$X,XXX</td><td>X.X%</td><td>XXX</td><td><span class="status good">正常</span></td></tr><tr><td>🥈 2</td><td>BXXXXXXXX</td><td>产品B</td><td>XXX</td><td>$X,XXX</td><td>X.X%</td><td>XXX</td><td><span class="status good">正常</span></td></tr><tr><td>🥉 3</td><td>BXXXXXXXX</td><td>产品C</td><td>XXX</td><td>$X,XXX</td><td>X.X%</td><td>XX</td><td><span class="status warning">⚠ 低库存</span></td></tr><tr><td>4</td><td>BXXXXXXXX</td><td>产品D</td><td>XXX</td><td>$X,XXX</td><td>X.X%</td><td>XXX</td><td><span class="status good">正常</span></td></tr><tr><td>5</td><td>BXXXXXXXX</td><td>产品E</td><td>XXX</td><td>$X,XXX</td><td>X.X%</td><td>XXX</td><td><span class="status good">正常</span></td></tr></table><h3 class="subsection-title">问题产品预警 ⚠️</h3><table class="issue-table"><tr><th>ASIN</th><th>产品名称</th><th>问题类型</th><th>具体情况</th><th>建议措施</th></tr><tr><td>BXXXXXXXX</td><td>产品X</td><td><span class="status danger">转化率下降</span></td><td>从X%降至X%</td><td>优化Listing/检查评论</td></tr><tr><td>BXXXXXXXX</td><td>产品Y</td><td><span class="status warning">库存不足</span></td><td>预计X天断货</td><td>紧急补货</td></tr><tr><td>BXXXXXXXX</td><td>产品Z</td><td><span class="status danger">差评增加</span></td><td>新增X条差评</td><td>分析原因/改进品质</td></tr></table></div><!-- 第四部分：库存状况 --><div class="section"><h2 class="section-title"><span>04</span>库存状况</h2><div class="two-column"><div><h3 class="subsection-title">库存健康度</h3><table><tr><th>指标</th><th>数值</th><th>状态</th></tr><tr><td><strong>IPI分数</strong></td><td>XXX</td><td><span class="status good">✓ 良好</span></td></tr><tr><td><strong>冗余库存占比</strong></td><td>X.X%</td><td><span class="status good">✓ 正常</span></td></tr><tr><td><strong>滞销库存价值</strong></td><td>$X,XXX</td><td><span class="status warning">⚠ 关注</span></td></tr><tr><td><strong>可售库存总数</strong></td><td>X,XXX</td><td><span class="status good">✓ 正常</span></td></tr></table></div><div><h3 class="subsection-title">库存预警</h3><table><tr><th>类别</th><th>SKU数量</th><th>建议措施</th></tr><tr><td><span class="status danger">即将断货（<7天）</span></td><td>X</td><td>紧急补货</td></tr><tr><td><span class="status warning">库存不足（7-14天）</span></td><td>X</td><td>安排补货</td></tr><tr><td><span class="status warning">冗余库存（>90天）</span></td><td>X</td><td>促销清理</td></tr></table></div></div></div><!-- 第五部分：客户反馈与评论 --><div class="section"><h2 class="section-title"><span>05</span>客户反馈与评论</h2><div class="two-column"><div><h3 class="subsection-title">评论汇总</h3><table><tr><th>指标</th><th>本周</th><th>上周</th><th>变化</th></tr><tr><td><strong>新增评论数</strong></td><td>XX</td><td>XX</td><td class="change-up">+X</td></tr><tr><td><strong>平均评分</strong></td><td>X.X ⭐</td><td>X.X</td><td class="change-up">+0.X</td></tr><tr><td><strong>5星好评</strong></td><td>XX</td><td>XX</td><td class="change-up">+X</td></tr><tr><td><strong>1-2星差评</strong></td><td>X</td><td>X</td><td class="change-down">+X</td></tr></table></div><div><h3 class="subsection-title">客户服务数据</h3><table><tr><th>指标</th><th>本周</th><th>目标</th><th>状态</th></tr><tr><td><strong>订单缺陷率(ODR)</strong></td><td>X.X%</td><td><1%</td><td><span class="status good">✓</span></td></tr><tr><td><strong>迟发率</strong></td><td>X.X%</td><td><4%</td><td><span class="status good">✓</span></td></tr><tr><td><strong>取消率</strong></td><td>X.X%</td><td><2.5%</td><td><span class="status good">✓</span></td></tr><tr><td><strong>消息回复时间</strong></td><td>XX小时</td><td><24小时</td><td><span class="status good">✓</span></td></tr></table></div></div><h3 class="subsection-title">差评分析</h3><table><tr><th>ASIN</th><th>产品</th><th>评分</th><th>差评原因</th><th>解决方案</th></tr><tr><td>BXXXXXXXX</td><td>产品A</td><td>⭐⭐</td><td>尺寸描述不符</td><td>更新尺寸图表</td></tr><tr><td>BXXXXXXXX</td><td>产品B</td><td>⭐</td><td>包装破损</td><td>改进包装方案</td></tr></table></div><!-- 分页 --><div class="page-break"></div><!-- 第六部分：本周工作总结 --><div class="section"><h2 class="section-title"><span>06</span>本周工作总结</h2><h3 class="subsection-title">✅ 完成事项</h3><ul class="checklist"><li>优化XX款产品的A+页面</li><li>上线X个新广告活动</li><li>处理X条差评，成功移除X条</li><li>完成X款产品的补货申请</li><li>新品ASIN上架X款</li></ul><h3 class="subsection-title">⚠️ 遇到的问题</h3><table><tr><th>问题</th><th>影响</th><th>当前状态</th><th>解决方案</th></tr><tr><td>产品A被跟卖</td><td>销量下降XX%</td><td><span class="status warning">处理中</span></td><td>已开case投诉</td></tr><tr><td>关键词排名下降</td><td>自然流量减少</td><td><span class="status warning">分析中</span></td><td>加大广告投放</td></tr></table></div><!-- 第七部分：下周工作计划 --><div class="section"><h2 class="section-title"><span>07</span>下周工作计划</h2><h3 class="subsection-title">📋 重点任务</h3><table><tr><th>优先级</th><th>任务内容</th><th>负责人</th><th>预计完成时间</th></tr><tr><td><span class="status danger">P0</span></td><td>紧急补货产品A、B</td><td>XXX</td><td>XX月XX日</td></tr><tr><td><span class="status warning">P1</span></td><td>优化广告活动，降低ACoS至XX%以下</td><td>XXX</td><td>XX月XX日</td></tr><tr><td><span class="status warning">P1</span></td><td>上架X款新品</td><td>XXX</td><td>XX月XX日</td></tr><tr><td><span class="status good">P2</span></td><td>完成Prime Day促销方案</td><td>XXX</td><td>XX月XX日</td></tr></table><h3 class="subsection-title">🎯 预期目标</h3><div class="card-container"><div class="card orange"><span class="value">$XX,XXX</span><span class="label">周销售额目标</span><span class="change">环比 +XX%</span></div><div class="card blue"><span class="value">XX%</span><span class="label">ACoS目标</span><span class="change">控制在XX%以内</span></div><div class="card green"><span class="value">XX条</span><span class="label">新增评论目标</span><span class="change">以上</span></div></div></div><!-- 附录 --><div class="section"><h2 class="section-title"><span>08</span>附录：指标说明</h2><div class="legend"><h4>📖 关键指标说明</h4><p><strong>ACoS</strong> (Advertising Cost of Sales)：广告花费 ÷ 广告销售额 × 100%，数值越低越好</p><p><strong>ROAS</strong> (Return on Ad Spend)：广告销售额 ÷ 广告花费，数值越高越好</p><p><strong>IPI</strong> (Inventory Performance Index)：库存绩效指标，范围0-1000，建议保持400以上</p><p><strong>ODR</strong> (Order Defect Rate)：订单缺陷率，需保持在1%以下</p><p><strong>CTR</strong> (Click Through Rate)：点击率 = 点击量 ÷ 展示量 × 100%</p><p><strong>CPC</strong> (Cost Per Click)：单次点击成本</p></div></div><!-- 页脚 --><div class="footer"><p><strong>报告撰写</strong>：[姓名] | <strong>审核人</strong>：[姓名] | <strong>抄送</strong>：[相关人员]</p><p style="margin-top: 10px;">如需更详细的数据分析或有任何疑问，请随时联系运营团队</p><p style="margin-top: 15px; color: #FF9900;">━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━</p><p>© 2024 Amazon Operations Report | Confidential</p></div></body></html>
没有编程基础的同学可按以下步骤创建报告
步骤1：创建HTML文件
按 Win + R 打开运行窗口
输入 notepad 按回车，打开记事本
复制上面的全部HTML代码（从 <!DOCTYPE html> 到 </html>）
粘贴到记事本中
步骤2：保存文件
点击 文件 → 另存为
设置保存位置（如：桌面）
文件名输入：亚马逊运营报告.html
保存类型选择：所有文件 (*.*)
编码选择：UTF-8
点击 保存
可在HTML文件中搜索 XX 替换为实际数字 修改 [店铺名称]、[姓名] 等占位符。