GFA PODCAST

GFA468-Journey From Amazon FBA in 2015 To Now:NPD Process for Growth with Sean Chow

从2015年至今：亚马逊FBA的新产品开发与增长之路

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Ever wonder how a seasoned Amazon FBA seller scales to millions? This week on Global from Asia, host Mike sits down with Sean Chow, Managing Director of Smickees LLC, to unpack his journey from 2015 to now, sharing his game-changing product development strategies. Sean reveals how he transformed from a travel-funding “coconut cowboy” into a multi-eight-figure brand builder through systematic product development and consumer insights. With over a decade of experience managing an in-house portfolio of 7 and 8-figure private label brands, Sean shares his evolution from marketplace manipulation to sophisticated consumer goods development. Plus, stick around for the outro where Mike reveals why some folks think he’s vanished from the internet.

• The Five-Failure Foundation

• How Sean’s first five product failures and $20K debt became the learning foundation for his eventual success.

• Consumer Goods vs. Amazon Hacks

• Why thinking like a consumer product company instead of an “FBA seller” changes everything in modern e-commerce.

• The NPD Revolution

• Sean’s comprehensive New Product Development framework using focus groups, market simulations, and consumer insights.

• Asset Building vs. Cash Flow Mindset

• Understanding the difference between front-loaded service businesses and long-term asset creation in e-commerce.

• Skill Stacking Over Time

• How competencies compound over years to create competitive advantages in an increasingly complex marketplace.

• From 40% to 90% Success Rate

• How systematic product development transformed Sean’s launch success rate from coin-flip odds to near-certainty.

• Life Balance in Asia

• Managing growth ambition while living in Chiang Mai, plus seasonal snowboarding retreats in Hokkaido, Japan.

  
  

• Cross-Border Summit 2025:
   2025.crossbordersummit.com (November 3-5, Chiang Mai, Thailand)
• Sean Chow’s GFA Network Profile:
   vip.globalfromasia.com/network/sean-chow
• GFA VIP Account:
   account.gfavip.com

Thank you everybody for listening in.