纽约 — 2025 年 5 月 27 日 — DDC 企业有限公司（纽约证券交易所代码：DDC）今日发布了一份关于公司比特币积累战略的宣言。
DDC 比特币宣言：
从食品到比特币 —— DDC 为何采用比特币金库战略
十余年前，我创立了 DDC，使命十分明确：将亚洲烹饪的乐趣分享给全世界。我们从一个内容平台发展成为一个垂直整合的消费食品品牌组合，如今在纽约证券交易所上市（股票代码：DDC），在亚洲和北美拥有数百万消费者。
然而，我们所处的世界正经历着快速变迁。
今日，我怀着激动的心情，向大家阐述我们集团所做出的这一重要战略决策背后的思考过程，以及我期望如何为 DDC 开创一个充满创新与增长的未来。
DDC 于上周五首次购入 21 枚比特币。这正式开启了我们比特币积累战略的执行工作。
这一举措或许令人意外 —— 毕竟，我们是一家食品企业。但此举并非意味着背离我们的核心业务，而是以清晰、坚定且果敢的信念展望未来。
以下是我的详细解释。
世界已变：企业战略亦需随之改变
当前，消费品牌正面临着前所未有的波动性：
• 自 2020 年起，我们见证了通胀率飙升至 40 年来的最高点（2022 年美国通胀率峰值达 9.1%）；
• 全球债务总额飙升至 313 万亿美元，已超过全球 GDP 的 330%；
• 仅在 2022 年，便有超过 50 个国家经历了两位数的通胀。
金融体系的脆弱性远超大多数企业的认知。货币风险、通货膨胀、资产泡沫。
在这样的宏观经济环境下，仅持有法定货币不仅过于保守，甚至可能带来潜在风险。
隐藏的风险：仅持有法定货币
法定货币虽看似稳定，但其价值会随着时间逐渐侵蚀：
• 自 1971 年以来，美元已失去超过 85% 的购买力；
• 2023 年，人民币兑美元贬值幅度超过 10%。
现金并非中性资产，其价值在悄无声息中被侵蚀。
无为之态亦是一种抉择 —— 然而，这一选择背后隐藏着诸多后果。
此即我们果决行动之缘由。
为何选择比特币？
比特币常被误解为一种高风险投机工具。我亦曾持有类似观点 —— 直至我深入研究其背后的经济学原理以及长期表现。
以下是我改变想法的关键原因：
稀缺性：比特币是首个真正具有稀缺性的资产 —— 其供应上限永久设定为 2,100 万枚。与之相对，法定货币可由政府无限量发行。这种稀缺性深植于比特币的代码之中，并由一个去中心化网络强制执行。
一致性：自 2011 年以来，比特币实现了约 72% 的复合年增长率（CAGR），超越了所有主要资产类别，包括股票、房地产乃至黄金。
事实上，在 2011 年至 2023 年期间，比特币的表现超越了全球 99.9% 的股票，唯一的例外是英伟达。
长久性：比特币已经历了 3 个完整的市场周期、政府禁令、交易所倒闭以及媒体的质疑 —— 然而，其仍在持续增长，如今市值已突破 2.2 万亿美元。
对我司而言，比特币并非投机资产 —— 它是一种具有战略意义的储备资产，能够为我司提供长期保障，抵御法定货币贬值以及宏观经济冲击。
战略规划与执行
我司战略具备透明性、专注性，并以严谨的纪律确保执行：
• 初步购入 100 枚比特币；
• 目标：6 个月内持有 500 枚比特币；
• 目标：36 个月内持有 5,000 枚比特币。
此举绝非一时冲动。我司已组建了一支专业的金库管理团队，并扩大了加密货币领域专家顾问委员会，以确保风险得到妥善管理且所有操作保持高度透明。
为何是一家食品企业？
需明确的是：我司并未放弃食品业务。我司正在进化，旨在实现面向未来的稳健发展。
当下，传统企业若思维狭隘，将犯下严重错误。行业界限正日益模糊 —— 技术正重新定义每一个领域，从人工智能到数字支付再到金融行业。
“在人工智能与加密货币重塑经济格局的时代，面向消费者的公司必须重新审视自身的定位与职能：我们不仅是品牌建设者，更应成为资本、创新以及韧性多维度的管理者。”
像 MicroStrategy 和 Metaplanet 这样的企业已经重新定义了企业金库管理的模式与边界。我司坚信，消费类企业不应在这场变革中落后。
如今，正是非技术领域运营商 —— 尤其是我们这些传统行业从业者 —— 以远见卓识与坚定信念拥抱未来的时刻。
为何是我？
我并非加密货币领域出身。
我并非在 2013 年便涉足比特币投资。我未曾铸造过一枚比特币。
我是一名实业经营者。一位女性创始人。一位美食爱好者。
我白手起家，创建了一家公司 —— 经历了疫情的冲击、诸多不确定性以及现实世界中的重重挑战。
初次听闻比特币之时，我对其持怀疑态度。但我始终坚持我一贯的处事风格：深入探究，提出疑问，审视数据，并依据可靠证据做出判断。
我所发现的是一个极具韧性的系统，它旨在抵御那些令企业领导者深感忧虑的风险。
如今，我愿成为一座桥梁，为像我这样的其他 “局外人” —— 尤其是那些非加密货币企业的领导者 —— 提供信心与清晰的指引，助力他们踏上这条探索之路。
关于代表性的个人感言
自 1970 年以来，在美国上市的公司中，由女性创立的尚不足 30 家。我深感荣幸能够成为其中之一 —— 同时，我也坚信我们需要更多女性加入这一行列。
在比特币领域，性别差距同样显著：全球比特币持有者中，女性占比仅为 13% - 15%。
这种不平衡并非源于女性缺乏能力或好奇心，而是由于她们缺乏接触机会、行业故事分享以及社群支持。
在 DDC，我们致力于改变这一现状 —— 通过逐步打造一个全球性的女性主导比特币社群。
DDC 比特币使命
我司的使命扎根于长期价值创造与社群建设：
将比特币作为长期战略储备资产，安全购入并持有，为股东创造持久价值；
以严谨的管理纪律与灵活的市场适应能力，战略性地增长比特币持有量
秉持透明、真实与一致的运营原则 —— 在每一步行动中赢得信任；
借助比特币的力量，通过审慎的财务管理实现长期回报 —— 以百年企业的愿景与韧性为 DDC 提供未来保障；
教育并引导 “局外人”，尤其是非加密货币与科技公司的创始人及领导者，使其了解比特币在现代企业金融中的角色与价值；
吸引并赋能更多女性 —— 包括对加密货币感兴趣的女性创始人、企业家与运营者 —— 助力她们塑造比特币的未来。
展望未来之旅
致我司的股东、客户以及合作伙伴：
感谢你们在我们成长道路上给予的支持 —— 不仅是在我们的业务拓展方面，更是在我们的思维进化历程中。
致各位创始人、首席财务官以及企业领导者 —— 尤其是在传统行业领域：
我司诚邀您加入我们。
致所有正于场外观望的女性 —— 我们衷心期待您的参与。让我们携手共进。
请您提出问题。挑战既有假设。让我们共同学习、共同适应、共同书写新的发展篇章。
这并非炒作。
这关乎高诚信度的创新发展。
这关乎企业的韧性建设。
我司将在这一征程中保持高度透明 —— 分享我们的深刻见解、斐然进展以及战略合作伙伴关系。
我司坚信，未来必将属于那些有备而行的前行者。我司正倾力将 DDC 企业打造成一家能够在未来百年间持续繁荣发展的企业。
加入我们。关注我们的征程。让我们携手共塑未来。
New York, NY —27 May 2025 — DDC Enterprise Limited (NYSE: DDC) today released a manifesto on the company’s BTC accumulation strategy.
DDC Bitcoin Manifesto
From Food to Bitcoin: Why DDC is Adopting a Bitcoin Treasury Strategy
Over a decade ago, I launched DDC with a simple mission: to share the joy of Asian cooking with the world. We evolved from a content platform into a vertically integrated consumer food brand portfolio, now listed on the NYSE (Ticker: DDC), reaching millions of consumers across Asia and North America.
But the world we operate in is changing—and fast.
Today, I’m excited to share with you the thought process behind this important strategic decision that we are taking as a group and how I want to build a future of innovation and growth for DDC from here.
DDC acquired our first 21 bitcoins last Friday. This officially launched the execution of our Bitcoin Accumulation Strategy.
This may come as a surprise—after all, we’re a food company. But this move isn’t about leaving behind our core. It’s about looking forward with clarity, courage, and conviction.
Let me explain why.
The World Has Changed: So Must Corporate Strategy
Consumer brands today face unprecedented volatility:
Since 2020, we’ve seen inflation spike to 40-year highs (peaking at 9.1% in the U.S. in 2022)
Global debt has soared to $313 trillion, over 330% of world GDP
More than 50 countries experienced double-digit inflation in 2022 alone
The financial system is more fragile than most businesses are willing to acknowledge. Currency risk. Inflation. Asset bubbles.
In this environment, holding only fiat isn’t just conservative—it’s potentially detrimental.
The Hidden Risk: Holding Only Fiat
Fiat currencies may feel stable—but they lose value over time:
The U.S. dollar has lost over 85% of its purchasing power since 1971
In 2023, the RMB lost over 10% of its value vs. USD
Cash isn't neutral. It quietly erodes.
Doing nothing is a decision—with consequences.
That’s why we’re choosing to act.
Why Bitcoin?
Bitcoin is often misunderstood as a volatile gamble. I used to believe that too—until I studied the underlying economics and long-term performance.
Here’s what changed my mind:
Scarcity: Bitcoin is the first truly finite asset—hard-capped at 21 million coins. Compare that to fiat currencies, which governments can print infinitely. This scarcity is built into Bitcoin’s code and enforced by a decentralized network.
Consistency: Since 2011, Bitcoin has delivered a compound annual growth rate (CAGR) of ~72%, outperforming every major asset class—including stocks, real estate, and even gold.
In fact, between 2011 and 2023, Bitcoin outperformed 99.9% of stocks globally, including the Magnificent 7—with the sole exception of Nvidia.
Longevity: Bitcoin has survived 3 full market cycles, government bans, exchange failures, and media skepticism—yet it continues to grow, with over $2.2 trillion in market capitalization today.
For us, Bitcoin is not speculation—it’s a strategic reserve asset, offering long-term protection against fiat dilution and macro shocks.
What We’re Doing
Our strategy is transparent, focused, and executed with discipline:
Initial acquisition of 100 BTC
Goal: 500 BTC in 6 months
Target: 5,000 BTC in 36 months
This is not impulsive. We’ve formed a dedicated treasury team and expanded crypto-native advisory board to ensure proper risk management and transparency.
Why a Food Company?
Let’s be clear:
We are not abandoning food. We’re evolving to be future-proof.
The biggest mistake traditional businesses can make today is to think narrowly. The lines between industries are blurring—tech is redefining every category, from AI to digital payments to finance.
“In an era where AI and crypto are reshaping the economy, consumer-facing companies must rethink what we can be: not just as brand-builders, but as multi-dimensional stewards of capital, innovation, and resilience.”
Companies like MicroStrategy and Metaplanet have already redefined what corporate treasury management can look like. We believe consumer companies should not be left behind.
It’s time for non-tech operators—especially those of us in traditional industries—to embrace the future with foresight and conviction.
Why Me?
I didn’t come from the crypto world.
I didn’t get into Bitcoin in 2013. I’ve never minted a single coin.
I’m an operator. A female founder. A food lover.
Someone who built a company from the ground up—through the pandemic, through uncertainty, through real-world challenges.
When I first heard about Bitcoin, I was skeptical. But I did what I’ve always done: I dug in, asked questions, looked at the data, and followed the evidence.
And what I found was a deeply resilient system designed to protect against the very risks that keep corporate leaders up at night.
Now, I want to be a bridge for other outsiders like me—especially non-crypto business leaders—to explore this path with confidence and clarity.
A Personal Note on Representation
Since 1970, fewer than 30 women have founded companies that went public in the U.S.
I’m honored to be one of them—and I believe we need more.
In Bitcoin, the gender gap is equally noticeable:
Women make up just 13–15% of Bitcoin holders globally.
That imbalance doesn’t reflect a lack of capability or curiosity. It reflects a lack of access, storytelling, and community.
At DDC, we want to change that—by building a global female-led Bitcoin community over time.
DDC Bitcoin Mission
Our mission is rooted in long-term value creation and community building:
1.Acquire and hold Bitcoin securely as a long-term reserve asset, driving lasting value for our shareholders.
2.Grow Bitcoin holdings strategically, with disciplined management and flexible adaptation to market dynamics.
3.Operate with transparency, authenticity, and alignment—to earn trust every step of the way.
4.Deliver long-term returns by leveraging Bitcoin’s strength through responsible financial management—future-proofing DDC with the vision and resilience of a 100-year company.
5.Educate and guide outsiders, especially founders and leaders of non-crypto & tech companies, in understanding Bitcoin’s role in modern corporate finance.
6.Engage and empower more women—including female founders, entrepreneurs, and operators—who are curious about Bitcoin and ready to shape its future.
The Journey Ahead
To our shareholders, customers, and partners:
Thank you for supporting us as we grow—not just in what we do, but in how we think.
To fellow founders, CFOs, and business leaders—especially in traditional industries:
We invite you to join us.
To all the women watching from the sidelines – there's space here for you. Let’s build it together.
Ask the questions. Challenge the assumptions. Let’s learn together, adapt together, and build new playbooks together.
This isn’t about hype.
It’s about high-integrity innovation.
It’s about resilience.
We’ll be transparent in this journey—sharing insights, progress, and partnerships as we go.
We believe the future belongs to those who prepare for it.
And we’re building DDC Enterprise to thrive in that future. Not just for 5 years – but 100.
Join us. Follow our journey. Let’s shape the future together.