墨西哥2025购物节数据 El Buen Fin 2025 data

2025

NEWS TODAY

El Buen Fin（“好周末”） 是墨西哥每年 11 月举行的大型全国性促销活动，它通常在 11 月的某个周末持续 3–4 天，期间全国各地的商店、电商平台都会推出折扣、分期免息、现金返还等优惠。

El Buen Fin is Mexico's annual nationwide promotional event held in November. Typically spanning 3–4 days over a weekend in November, it features discounts, interest-free installment plans, cashback offers, and other promotions at stores and e-commerce platforms across the country.

El Buen Fin 于 2025 年 11 月 13 日至 17 日举行。这是该活动第 15 届，时长 5 天。

El Buen Fin was held from November 13 to 17, 2025. This marked the 15th edition of the event, spanning five days.  

参与本届活动的商家和服务提供者规模空前 —— 注册商户数达 215,988 家。主办机构 Concanaco-Servytur 表示，在全国范围内对 El Buen Fin 2025 的预期“经济溢出”将 超过 200,000 亿墨西哥比索。

The scale of participating merchants and service providers this year was unprecedented, with registered businesses reaching 215,988. The organizing body, Concanaco-Servytur, stated that the anticipated nationwide "economic spillover" from El Buen Fin 2025 is expected to exceed 2 trillion Mexican pesos.  

在首都墨西哥城，Canaco CDMX 估计单是该地区就将贡献约 65,305 亿墨西哥比索的销售额，占全国总销售的大约 32.7%。

In the capital, Mexico City, Canaco CDMX estimates that the region alone will contribute approximately 653.05 billion Mexican pesos in sales, accounting for about 32.7% of the national total.  

01 商家与销售表现

Merchant and Sales Performance 

根据对参与商户的初步调查，78% 的商家报告销售额同比增长，多数增长幅度在 10%–30% 之间。大约 40% 的商家报告其“票单”（ticket promedio）超过 5,000 墨西哥比索。

According to preliminary surveys of participating merchants, 78% reported year-on-year sales growth, with most increases ranging between 10% and 30%. Approximately 40% of merchants reported an "average ticket" exceeding 5,000 Mexican pesos.  

多数交易依然集中在线下，据称约 62% 的销售在实体店完成。

Most transactions remained concentrated offline, with about 62% of sales reportedly completed in physical stores. 

支付方式方面，有报道称 约 79% 的交易通过信用卡或借记卡完成（减少现金使用，提高交易正规化与追踪性）。

In terms of payment methods, around 79% of transactions were made via credit or debit cards, reducing cash usage and improving transaction formalization and traceability.  

关于销售品类分布，本届最热销的是：白色家电、电子产品 / 家电、服饰/鞋类、家具。这些类别占整体销售的大头。

Regarding sales category distribution, the most popular items this year were: white goods, electronics/appliances, clothing/footwear, and furniture. These categories accounted for the majority of overall sales.  

02 对中小企业与就业影响

Impact on Small and Medium Enterprises and Employment  

对于许多中小微企业，本次 El Buen Fin 被视为年度关键销售期。一些线上/电子商务店铺预期销售额会较平时提升 高达 55%。

For many micro, small, and medium enterprises, this El Buen Fin was regarded as a critical annual sales period. Some online/e-commerce stores anticipated sales increases of up to 55% compared to regular periods.  

对于不具备电商渠道、仅靠实体店经营的传统商户，预期增长较为温和（约 +15%）。

For traditional merchants without e-commerce channels and relying solely on physical stores, expected growth was more moderate (around +15%).  

在参与的商户中，有报告称 约 42% 的商家雇用了临时员工 来应对旺季需求，其中多数为临时职位。

Among participating merchants, reports indicated that approximately 42% hired temporary employees to meet peak season demand, with most positions being temporary.  

03 总结

Conclusion

El Buen Fin 2025 — 作为墨西哥规模最大的年度促销/购物节 — 在商家参与规模、销售预期、消费者动员、支付正规化与对中小企业和本地经济支持方面，都呈现强劲表现。215,988 家注册商户、2000 亿+墨西哥比索 的全国销售预期，以及 CDMX 单区 65,305 亿的高额贡献，显示这一活动对墨西哥国内消费市场与零售业有巨大推动作用。对于许多中小企业来说，这段时间已成为年度最重要的销售窗口，也带动了短期就业与经济流动。

El Buen Fin 2025, as Mexico’s largest annual promotion/shopping festival, demonstrated strong performance in terms of merchant participation, sales expectations, consumer mobilization, payment formalization, and support for small and medium enterprises and the local economy. With 215,988 registered merchants, nationwide sales expectations exceeding 2 trillion Mexican pesos, and a significant contribution of 653.05 billion Mexican pesos from Mexico City alone, the event plays a substantial role in boosting Mexico’s domestic consumer market and retail industry. For many small and medium enterprises, this period has become the most important annual sales window, also driving short-term employment and economic activity.  

如今看起来，El Buen Fin 不仅仅是一次“折扣促销”，而是集合了“消费刺激 + 促进正规交易 + 支持中小企业 + 推动就业 + 提振内需”的多重社会经济功能。

Today, El Buen Fin appears not merely as a "discount promotion," but as an integrated socio-economic initiative combining "consumption stimulation + promotion of formal transactions + support for small and medium enterprises + employment generation + boosting domestic demand."