一、首次询盘回复（快速建立信任）
Thanks for your inquiry. Could you share a bit more about your market and target price range? I’ll prepare the most suitable option for you.
Thanks for contacting us. May I know your main sales channel? (Retail / Online / Wholesale / Project)
Great to hear from you. To give you an accurate quote, could you confirm the quantity and required specification?
We are the direct manufacturer with 10+ years of export experience. Let me know your preferred style and budget.
I’ve checked your inquiry. May I know your estimated purchase time? So I can advise the best production arrangement.
二、客户只问价格（避免报完无回复）
The price depends on the specification. Which model and quantity are you considering?
To avoid wrong quotation, could you confirm your required size/material/color?
If you have a target price, I can recommend the most suitable option.
For better accuracy, please tell me your order quantity so I can offer the best price.
Here is the reference price. Final price may be lower depending on volume.
三、报完价后客户不回（跟进模板）
Did you receive my quotation? Let me know if you want alternative options within your budget.
Just checking in — would you like me to prepare a comparison list for you?
If the price is higher than expected, tell me your target. I’ll help you work out a solution.
Your competitors may already be buying from China in this season. If you need faster delivery, I can prioritize your order.
Let me know if you need samples or more product information. I’m here to support you.
四、客户说价格贵（降价格前稳住）
Thanks for your feedback. Could you share your target price so we can evaluate?
Our price is based on (material/thickness/quality level). If you need a more economical version, I can adjust for you.
We supply many clients in your market. This price is already the most competitive at this quality level.
Maybe we can reduce cost by adjusting package/quantity. Let me know your idea.
Let me recheck with the factory. I’ll get back to you with the best possible offer.
五、客户急报价（快速稳住）
Understood. Please give me 10 minutes; I’ll send the quote right away.
We can prioritize your request. Do you need FOB or CIF price?
To ensure accuracy, please confirm the quantity you expect for this order.
Working on it now — will send you the best price shortly.
If time is urgent, we also have stock options. Would you like to check?
六、客户要样品
Samples are available. Please share your courier account (DHL / FedEx / UPS).
We can arrange sample within 2–3 days. Which color/material do you prefer?
Sample cost is refundable once order is placed.
Please confirm your address and contact number for sample delivery.
Would you like the standard version or premium version for testing?
七、客户要证书（如 CE、ISO、SASO）
Yes, the product meets the required standards. I can share the test report with you.
Which certificate do you need for your market? CE / ISO / SASO / FDA?
If you need customized certification, we can also assist.
We have exported to your market for many years, compliance is not a problem.
Let me send the documents — please check your email shortly.
八、客户要交期
Standard lead time is 15–25 days depending on quantity.
If you have a deadline, tell me — I will help arrange priority production.
We can ship earlier if you confirm the order this week.
For repeat orders, we can shorten the lead time.
Production schedule is filling up fast; earlier confirmation means faster delivery.
九、客户犹豫不下单（成交推进）
What’s the main point stopping you from confirming the order? Let me help solve it.
If you confirm today, I can lock the current price for you.
This model sells very well in your market; stock moves fast during this season.
We can start with a trial order — no risk for you.
Many clients started with small orders and later became long-term partners.
十、客户下单后（提升专业度）
Order confirmed — I’ll update production status every week.
Attached is the PI. Please check the details before payment.
Once payment is received, we’ll arrange production immediately.
I’ll share loading photos and inspection report before shipment.
Thanks for your trust. Looking forward to long-term cooperation.
一、邮件版（专业、稳重、信息完整）
We are a direct manufacturer with 10+ years of export experience, serving clients in more than 40 countries.
Our factory has a complete production line, allowing us to control quality, delivery time, and cost more efficiently.
We specialize in OEM & ODM projects, and we can customize size, material, logo, and packaging.
We are already supplying major distributors in the Middle East and Europe, so we understand your market well.
Our production capacity ensures stable supply even during peak seasons.
Every shipment is strictly inspected, and we provide photos/videos before loading.
We have strong experience with UAE, KSA, Africa, and European standards, including CE, ISO and SASO requirements.
We respond fast — most inquiries are replied within 2 hours.
Our team speaks fluent English and understands international trade rules clearly.
We provide one-stop service from product design to delivery, saving you time and cost.
二、WhatsApp速写版（短、快、有力）
We’re a factory — stable quality, stable delivery, stable price.
10+ years export experience, especially strong in the Middle East market.
Fast response, fast production, fast shipping.
Strong customization ability — logo, size, color all can be customized.
We work with many big distributors, so we understand what customers really need.
Our QC team checks every order before shipment.
Direct factory price — no middle cost.
Stable stock for hot-selling models.
Professional export documents support (COO, SASO, CE, etc.).
Safe packaging, low damage rate.
🌟 三、LinkedIn动态版（品牌形象更高级）
What makes us different is consistency — consistent quality, consistent service, and consistent commitment.
We don’t only sell products; we help clients grow their business in their market.
Our core strength is our supply chain control — from raw materials to final shipment.
Clients choose us because they need a reliable partner, not just a supplier.
We follow a strict QC system, and every detail is traceable.
We understand trends in the UAE/Saudi/Africa markets and help clients choose the right products.
We believe long-term cooperation is based on trust, transparency, and results.
Speed and professionalism — this is how we win repeat customers every year.
We help small buyers grow into large distributors. Many of our partners started with trial orders.
Your success is our reputation — this is our company philosophy.
🌟 四、展会现场可用话术（自然、有说服力）
We’re the factory behind many brands you see in the market.
Let me show you why our clients stay with us for years — quality and service.
This model is hot-selling in the UAE/Saudi market — we export every month.
We control everything in-house, so delivery and quality are very stable.
If you want a supplier who really understands your market, we are the right partner.
We can customize according to your store style / project needs.
We’ve been working with many repeat clients for more than 5–8 years.
Our price is competitive, but more importantly, the value and quality match your market.
You can visit our factory anytime — transparency is our advantage.
Let me know your target market and budget; I’ll recommend the best-selling options for you.
话术不是万能钥匙，但它是外贸路上最必要的“底层工具”。
有了话术，你能少走弯路；
没有话术，你连迈出第一步都可能被绊倒。
真正的高手，不是靠背几句话术就能成交，而是——
在话术基础上，不断练习、微调、优化，
让话术变成自己的语言，自己的风格，自己的能力。
话术给你方向，思考给你力量，实践让你成长。
如果你能把话术用3个月，把客户复盘3个月，你就会发现：
那些你曾经觉得“难”的客户，其实只是缺一个合适的表达方式。
愿每一个外贸人，都能从话术开始，
但最终超越话术，
走出属于自己的专业路径。
如果这篇内容对你有启发，欢迎收藏、转发，
让更多外贸人少走弯路，一起成长。
往期文章：
【含话术】外贸人90%丢单的真相：你以为在沟通，其实根本不会聊天！
外贸人，真正拉开差距的不是英语几级，而是你的“英语话术力”！
【超级重点】成为顶级外贸业务员的8个秘诀，99%的人只做到3个！（这篇特别重要）