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20条高回复率WhatsApp开发与跟进话术

Daniel的外贸AI工具库

2025-11-23

导读：20条高回复率WhatsApp开发与跟进话术摘要20

摘要

20 条高回复率的 WhatsApp 开发 + 跟进话术，全部来自外贸实战逻辑，经优化后更适合海外客户阅读。
⚠ 完全可直接复制到 WhatsApp 使用，适用于：
✔ 冷启动开发
✔ 跟进样品
✔ 跟进报价
✔ 跟进进展
✔ 重新唤醒沉默客户
✔ 避免被已读不回
风格偏商务简洁，不啰嗦，回复率会提升 2–5 倍。

首次开发（高回复）

超简短直入主题（高回复率首位）

Hi {{Name}}, this is Daniel from {{Company}}.
Do you purchase {{product}} in your company?

用最短的句子问“你是否采购”，回复率极高

用“是否合适联系人”破冰

Hi, may I know if you are the right person for purchasing {{product}}?

对方会本能纠正你 → 得到采购负责人

强调“看到你们正在做这个产品”

I noticed your company is dealing with {{product/industry}}.
Are you buying these items now?

给两个选项，让客户更容易回复

Do you need {{product}} recently?
A. Yes, please send details
B. Not now
C. Wrong contact

多选题永远比开放式问题回复高

用“我们有客户在你们市场”增强信任

We supply this product to many clients in {{country/region}}.
Would you like to check our latest offer?

报价后跟进（1～3天）

报价后24h跟进（最关键）

Hi {{Name}}, just want to confirm if you received my quotation yesterday?

简单确认类跟进 → 不会让客户压力大

询问规格是否合适

Which specification is closer to your current requirement?

引导客户沟通需求

给客户“选择权”降低压力

If the price is not matching your target, you can just tell me.
I will adjust it accordingly.

让客户敢讲真实价格

用“补充资料”自然推进对话

Here is the packing/photo/video of the model you asked.
Let me know if you need more information.

如果客户已读不回 → 用“是否需要调整价格”唤醒

If needed, I can recheck the cost for a better solution.
Would you like me to review it for you?

不催、不推，加分

样品阶段跟进话术

确认样品信息

Before sending the sample, may I reconfirm your address and your preferred courier?

询问样品反馈（温和版）

Hi {{Name}}, did the sample arrive safely?
Any comments so far?

轻触式跟进

给客户提示性引导

Which part do you want us to improve?
Quality? Packaging? Price?

让客户更容易表达意见

沉默客户（唤醒话术）

再次唤醒（最温和方式）

Just checking in — do you still need {{product}}?

一句话搞定，不打扰

用“更新价格”刺激回复

We have updated prices for {{product}} this week.
Would you like me to send them to you?

用“库存提醒”重新激活

{{Name}}, we currently have stock for your model.
If your demand is urgent, I can reserve some for you.

长期跟进（建立信任）

节日-based跟进（高回复）

Hi {{Name}}, wishing you a great week / weekend.
If you have any upcoming orders, feel free to tell me.

轻松、无压力

使用“行业信息”建立专业度

Latest update: prices for {{material}} are increasing this month.
If you plan to place an order, better to arrange earlier.

价值型跟进 → 信任提升

成交推进（关键节点）

推进订单（不逼单）

If everything looks good to you, I can prepare the PI today.
Just let me know.

给客户一个非常容易回复的选项

Should we move to the PI stage?
A. Yes
B. Need to adjust
C. Not now
D. Wrong product

多选回复率特别高

如何使用这些话术效果最佳？

建议 SOP：

WhatsApp 发送时间：客户所在国家工作时间 9:00–11:00 / 14:00–17:00
一次只发一句简短内容
永远用“易回复句式”
不要一开始就发长篇介绍
不要一开始就发 catalog
保持对话节奏，客户自然会愿意继续沟通。

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