Retail: How Chinese Brands Are Breaking into Global Markets

Join us for the next AmCham Shanghai Retail Fireside Chat with Ben Wong, Chief Marketing Officer of Google Greater China, on Thursday, December 12, 9:00 to 10:30 a.m., at the AmCham Shanghai Conference Center.

During the session, our moderator Carol Zhou, Chair of the Retail Committee, will engage Ben in a thought-provoking conversation about how Chinese brands are no longer just "going global" but increasingly winning on the world stage, as well as how AI is reshaping marketing at unprecedented speed. Their discussion will cover topics such as:

• How Chinese brands are expanding and competing globally

• How AI is redefining creativity, brand building, and growth

• What global brands can learn from China's speed, boldness, and experimentation

Ben has led and grown some of the world's most recognized brands - from Olay and Neutrogena to Disney and Starbucks — and brings a seasoned perspective on China's evolving consumers.

This session will be fast, sharp, and full of practical insights for anyone building brands in China or taking China to the world.

If you have any inquiries, please contact:

kelly.deng@amcham-shanghai.org

Ben Wong

Chief Marketing Officer of Google Greater China

Carol Zhou

Senior VP, Shiseido China Business at Innovation & Investment Representative Office

REGISTRATION

To register for the event, click 'Read more' below or scan the QR code

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