(From left) Restaurant owner Qu Minglan, actress Tang Yan, runner influencer Zhang Weiya, former footballer Cao Yunding, citywalk expert Clarisse Le Guernic and pet fashion designer Liu Xinzhou attend the launch ceremony for "Oh My Shanghai" Global Call initiative.
Shanghai has kicked off a worldwide storytelling campaign with the launch of the "Oh My Shanghai" Global Call, inviting people everywhere to share how they experience the city.
The initiative was unveiled on Sunday alongside the new book "There Is No Finish Line In Shanghai", which captures the city's spirit through movement, food, and everyday encounters.
At the launch, a group of "city guides" brought their personal connections with Shanghai to life.
Actress Tang Yan said, "I believe the charm of Shanghai is something you have to experience yourself to truly feel it. I also warmly welcome everyone to visit and explore the city."
Running influencer Zhang Weiya, known online as "Grandma," added, "I especially recommend running in Shanghai – it's absolutely a paradise for runners."
Former footballer Cao Yunding spoke about outdoor venues where fans can cut loose, while French-born citywalk expert Clarisse Le Guernic described how the city has become home: "France is my old home, but now I say Shanghai is my new home, because here I've truly found so much."
Former footballer Cao Yunding spoke about outdoor venues where fans can cut loose.
French-born citywalk expert Clarisse Le Guernic described how Shanghai has become home.
They were joined by chef Corentin Delcroix, pet fashion designer Liu Xinzhou, Shanghainese dialect creator Qian Shengdong, and restaurateur Qu Minglan, who added their own reflections on everyday life in the city.
The project is also part of a broader cultural push to boost the city's visibility, underscoring Shanghai's ambition to be seen not only as a financial hub but as a destination defined by lived experience.
Guided by the Information Office of Shanghai and the Shanghai Administration of Culture and Tourism, and co-organized by Shanghai Daily, the Shanghai Global News Network of Shanghai United Media Group, and Nike China, the campaign will run for two months on the CNS Community platform, Xiaohongshu, and Instagram. It also serves as a lead-up to the launch of the City News Service app in November.
The new book "There Is No Finish Line In Shanghai" was also unveiled on Sunday.
The campaign also coincided with the debut of "There Is No Finish Line In Shanghai." Produced by Nike China and local cultural institutions, the book gathers the eight guides' perspectives, tracing walking routes, running trails, and culinary discoveries that showcase the city's energy and diversity.
Representatives for Shanghai Administration of Culture and Tourism, Shanghai Daily, Shanghai Sanlian Bookstore and Nike China wrote messages for the new book.
"Sport is a vital connector between people and cities," said Wang Xingrong, Nike China's Vice President of Communications. "This book is not just a guide – it's an invitation to find your rhythm in Shanghai's streets, parks, and neighborhoods."
魔都，妙不可言！
——“上海留言簿”全球征集启动暨《沪动 | 申活》新书首发
2025年9月7日下午，“This is Shanghai——‘上海留言簿’全球征集启动暨《沪动 | 申活》新书首发仪式”在上海香港三联书店举行。
“上海留言簿”全球征集活动，以“Oh My Shanghai”为主题，通过问答互动面向全球征集和上海有关的城市印象。征集活动将通过CNS Community社区平台（community.citynewsservice.cn）、CNS小红书账号及海外Instagram账号（city_news_service）同步发布。
作为“城市领路人”，演员唐嫣、运动博主“姥姥”张唯雅、退役球员曹赟定、上海国际旅游形象公益推广人及citywalk专家乐盖曦（Clarisse Le Guernic）讲述了与上海的情感联结，随后与法厨及美食博主戴广坦（Corentin Delcroix）、宠物时尚设计师刘心舟、沪语博主“G僧东”钱圣东以及“春”餐厅主理人瞿明兰共同提出了“上海之问”。
唐嫣关注“来到上海，哪三个地方是必须安排的”；张唯雅探讨“跑步结束后，哪种小吃最能‘爆汗续命’”；曹赟定询问“带球迷撒野，哪块户外场地最嗨最解压”；乐盖曦则带领大家思考“citywalk有哪些本地隐藏番外”。
同步发布的新书《沪动 | 申活》由上海市文化和旅游局、上海报业集团国际传播中心、上海日报社和耐克体育（中国）有限公司联合策划，上海三联书店出版。书中汇聚八位“城市领路人”的独特视角，涵盖citywalk路线、跑步秘境与美食推荐，展现上海多元化的都市风貌与文化肌理。
本次活动是在上海市文化和旅游局、市政府新闻办指导下，由上海报业集团国际传播中心、上海日报社和耐克体育（中国）有限公司共同举办的。