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2026年海外营销日历大全 | 含创意案例

2026年海外营销日历大全 | 含创意案例 外贸小巨熊
2025-11-20
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导读:2026年海外营销日历大全,先收藏一个
 

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快到12月,又要开始做新一年的规划了。

提前规划营销日历可能对一些小伙伴来说是一件不容易的事情,但本文会先帮你搞定全年的重点营销日历。剩下的大家根据自己公司实际情况再补充一些重要日子和营销主题。

我们先来谈谈为什么营销日历至关重要:
  • 提前规划,确保营销活动紧跟热点
  • 抓住每个机会吸引受众,不会错过重要日期
  • 更好的资源分配和战略规划
  • 防止最后一刻才紧急准备内容
  • 帮助追踪季节性趋势
……






January

January 01 New Year’s Day

January 04 World Braille Day

January 05 National Screenwriters Day

January 06 Epiphany

January 07 National Bobblehead Day

January 07 Orthodox Christmas

January 11 Golden Globe Awards

January 14 World Logic Day

January 14 Makar Sankranti

January 15 Dress Up Your Pet Day

January 15 Isra and Miraj

January 16 World Religion Day

January 19 Martin Luther King Jr. Day

January 21 National Hug Day

January 23 National Pie Day

January 24 International Day of Education

January 26 India Republic Day

January 26 International Customs Day

January 28 National Data Privacy Day

January 28 Global Community Engagement Day

January 29 National Puzzle Day

January 31 National Hot Chocolate Day



    案例:New Year’s Day

    除了对新年的期待,我们还可以在社媒回顾过去一年的点滴,分享精彩时刻。回顾你品牌的成就、里程碑和经验教训。

    像下面的品牌discoverneom那样,无疑,这是个成功的内容方向,该帖子吸引了297万的播放量,不少粉丝在下面评论Wow incredible.


    图片来源:discoverneom Instagram




    February


    February 01 Black History Month

    February 01 LGBTQ+ History Month

    February 04 World Cancer Day

    February 07 Carnevale di Venezia

    February 08 Super Bowl LX

    February 10 World Meteorological Day

    February 11 Nice Carnival

    February 12 Cologne Carnival

    February 13 Rio de Janeiro Carnival

    February 14 Valentine’s Day

    February 16 Trinidad and Tobago Carnival

    February 17 Chinese New Year

    February 21 International Mother Language Day

    February 23 National Dog Biscuit Day

    February 28 Rare Disease Day


    案例:Valentine’s Day

    Pandora品牌的“Little Acts of Love”营销活动邀请用户分享他们的个人爱情故事,使用标签 #PandoraLittleActsofLove。鼓励用户生成内容,并回想那些让情侣关系变得特别的小事。


    图片来源:Pandora

    Quip电动牙刷则是在海报使用简洁而鲜明的红色心形背景吸引注意力。

    图片来源:Quip


    Cheerios 品牌通过以情人节为主题的限量产品,让早餐成为充满乐趣和浪漫的时刻。


    以下是一些情人节标题的灵感,希望对你有用:
    • The first best is falling in love. Second best is showing your love with ____________. [insert your product]
    • All you need is love. But don't let your other half get hungry this Valentine's Day. Book now!
    • What's a _________ [insert buyer persona] favorite thing about Valentine's Day? All the _________. [insert a word with double meaning]
    • A gift as __________ [insert adjective that describes product] as your love.
    • Treat yourself this Valentine's Day with our __________. [insert offer]


    March


    March 01 Zero Discrimination Day

    March 03 World Wildlife Day

    March 08 International Women's Day

    March 14 International Day of Mathematics

    March 15 International Day to Combat Islamophobia

    March 16 Benito Juárez Day

    March 17 Saint Patrick's Day

    March 20 International Day of Happiness

    March 20 French Language Day

    March 21 International Day of Nowruz

    March 21 World Down Syndrome Day

    March 21 World Poetry Day

    March 21 International Day of Forests

    March 22 World Water Day

    March 23 World Meteorological Day

    March 24 World Tuberculosis Day

    March 28 Earth Hour

    March 23-30 Amazon Spring Sale (predicted)



    案例 St. Patrick’s Day

    图片来源:Instagram



    April


    April 01 April Fools’ Day

    April 02 Autism Awareness Day

    April 02 National Walking Day

    April 03 National Burrito Day

    April 03 Good Friday

    April 04 Walk to Work Day

    April 05 Deep Dish Pizza Day

    April 05 Easter Sunday

    April 06 Easter Monday

    April 07 World Health Day

    April 07 National Beer Day (US)

    April 10 National Siblings Day

    April 11 National Pet Day

    April 12 National Grilled Cheese Day

    April 12 International Day of Human Space Flight

    April 15 Tax Day (USA)

    April 15 World Art Day

    April 16 National High Five Day

    April 21 World Creativity and Innovation Day

    April 22 Earth Day

    April 23 World Book Day

    April 28 National Superhero Day

    April 29 International Dance Day


    案例 April Fools’ Day

    汉堡王经常用愚人节来吸引观众。这家快餐连锁店将经典的汉堡Whopper变成了一款牙膏,并配以幽默的广告,成为了一个不错的愚人节促销创意。


    图片来源:Burger King


    May

    May 01 International Labour Day

    May 04 Star Wars Day

    May 03 World Laughter Day

    May 05 Cinco De Mayo

    May 06 National Nurses Day

    May 05 National Teachers' Day

    May 10 Mother's Day (US + Canada)

    May 11 Eat What You Want Day

    May 12 International Nurses Day

    May 15 National Bike to Work Day

    May 16 International Day of Light

    May 15 Endangered Species Day

    May 18 International Museum Day

    May 19 Plant Something Day

    May 20 World Bee Day

    May 20 National Rescue Dog Day

    May 25 National Wine Day

    May 27 World Marketing Day

    May 25-27  Hot Sale (Mexico)

    May 28 National Burger Day

    May 29 National Biscuits Day

    May 31 World No Tobacco Day



    案例:National Teachers’ Day

    Thrive Market 通过赠品表达了对老师的感谢。同时还提醒人们:全年为教师提供免费会员资格。

    图片来源:Thrive Market 


    June

    June 01 Global Day of Parents

    June 01 World Milk Day

    June 03 National Egg Day

    June 03 World Bicycle Day

    June 03 Global Running Day

    June 04 National Cheese Day

    June 05 World Environment Day

    June 05 National Donut Day

    June 6 6.6  Mid-Year Sale (SEA)

    June 07 National Chocolate Ice Cream Day

    June 08 National Best Friends Day

    June 08 World Oceans Day

    June 11-19 FIFA World Cup

    June 12 World Day Against Child Labor

    June 14 Flag Day

    June 14 World Blood Donor Day

    June 17 National Mascot Day

    June 18 International Picnic Day

    June 19 Juneteenth

    June 20 World Refugee Day

    June 21 Father’s Day

    June 21 First Day of Summer

    June 21 International Yoga Day

    June 21 National Selfie Day

    June 21 World Music Day

    June 26 Day Against Drug Abuse

    June 26 National Handshake Day

    June 27 National Sunglasses Day

    June 29 National Camera Day

    June 30 Social Media Day


    案例:Father’s Day

    父亲节是通过励志名言来触动粉丝心灵的绝佳方式,比如歌手Michael Bublé说的:

    “父亲身份是最美好的事情。你无法在它发生之前解释它;就像在别人从未游泳之前告诉他们水的感觉。”


    图片来源:Instagram


    July


    July 01 Canada Day

    July 01 International Joke Day

    July 03 International Plastic Bag Free Day

    July 04 Independence Day (US)

    July 06 International Kissing Day

    July 06 National Fried Chicken Day

    July 07 World Chocolate Day

    July 09 National Sugar Cookie Day

    July 11 World Population Day

    July 7-11Amazon Prime Day (predicted)

    July 14 National Mac and Cheese Day

    July 15 World Youth Skills Day

    July 15 Social Media Giving Day

    July 15 National Clean Beauty Day (US)

    July 16 World Snake Day

    July 17 World Emoji Day

    July 18 World Listening Day

    July 20 National Moon Day

    July 19 National Ice Cream Day

    July 24 National Tequila Day

    July 24 National Cousins Day

    July 25 National Intern Day

    July 26 Parents’ Day

    July 29 National Lasagna Day

    July 30 International Day of Friendship

    July 30 National Cheesecake Day

    July 31 National Avocado Day


    案例:World Emoji Day

    The Sleep Company通过展示购买床垫前后的Emoji表情变化,直观地传达产品带来的积极变化。

    购买前的表情显得疲惫和不满,而购买后的表情则显得愉快和满足。虽然没有直接的呼吁行动(Call to Action),但通过展示购买后的积极效果,间接鼓励消费者考虑购买。

    图片来源:The Sleep Company


    August


    Jun-Aug   Back-to-School Season

    August 01   National Girlfriend Day

    August 02   International Beer Day

    August 02   National Sister’s Day

    August 02   National Friendship Day

    August 07   Purple Heart Day

    August 08   International Cat Day

    August 09   Book Lovers Day

    August 10   National Lazy Day

    August 12   National Tooth Fairy Day

    August 15   National Relaxation Day

    August 16   National Tell a Joke Day

    August 17   National Non-Profit Day

    August 19   National Aviation Day

    August 19   World Photography Day

    August 20   National Radio Day

    August 21   World Senior Citizen’s Day

    August  20-31 Summer Clearance (MENA)

    August 26  National Dog Day

    August 26  Women’s Equality Day

    August 30  National Beach Day



    案例:National Lazy Day

    你可以巧妙地将这个节日与自己的产品或服务结合起来来进行推广,特别是如果你的产品能够帮助人们更轻松地完成工作,就像下图DragDropr品牌在这里所做的那样。

    图片来源:DragDropr



    September


    September 05 International Day of Charity

    September 06 Read a Book Day

    September 07 Labor Day (US/Canada)

    September 07 Brazil Independence Day

    September 07 National Beer Lover’s Day

    September 07 Grandparents’ Day (US)

    September 07 White Dew

    September 08 International Literacy Day

    September 08 World Physical Therapy Day

    September 09 9.9 Mega Sale (SEA)

    September 10 Teachers' Day (China/India)

    September 10 World Suicide Prevention Day

    September 11 Patriot Day (US)

    September 12 Brazil Independence Day

    September 15 First Day of Hispanic Heritage Month

    September 16 Mexican Independence Day

    September 18 National Cheeseburger Day

    September 18 Chile Independence Day

    September 21 International Day of Peace

    September 21 World Alzheimer's Day

    September 22 Start of Fall/First Day of Autumn

    September 22 Autumn Equinox

    September 23 Saudi National Day

    September 25 National Daughters Day

    September 26 National Pancake Day

    September 26 World Contraception Day

    September 27 World Tourism Day

    September 28 National Drink Beer Day

    September 28 National Sons Day

    September 29 World Heart Day

    September 30 International Podcast Day

    September 30 International Translation Day


    案例:Labor Day


    劳动节在九月的第一个星期一庆祝,以表彰美国劳动者对美国发展做出的成就和贡献。劳动节这天,全美会放假以示对劳工的尊重,加上周末一起是三天的假期。

    当人们开始庆祝劳动节的时候,也非正式地意味着美国夏季的结束,人们会聚在一起享受夏季最后的时光,举办派对、烧烤和度假。


    大家会对徒步、野炊,烧烤,帐篷等活动用品以及文具、图书等学习用品寻找优惠!


    因此在九月份的所有节假日中,Labor Day是最赚钱的一个节日,同时也是清理夏季库存的好时机。

    在Labor Day之前,我们可以以劳动节的名义对活动用品和学习用品提供特别促销或折扣,在Labor Day当天分享鼓舞人心的故事,和表达对员工的感激之情,也可以在社媒举办免费的赠品活动。

    图片

    为了庆祝劳动节和拉近跟粉丝之间的距离,takearecess这个品牌在劳动节这天真诚的告诉粉丝这是一篇提前规划好的帖子。并号召粉丝在劳动节这天休息:we hope you’re taking today as an opportunity to do nothing。

    这样真诚且接地气的文案让粉丝感到兴奋,在评论中表达了对该帖子的赞同,认为是难以置信和明智的,还有粉丝直接表达了喜欢Love to see it。

    图片



    案例:First Day of Autumn


    秋天有很多值得期待的事情,品牌可以利用这一天让您的追随者对即将到来的季节感到兴奋。

    您可以创建与秋季相关的内容,向这个美丽而温馨的季节致敬。记得用暖色调装饰您的帖子🍁,例如:
    • 焦橙色
    • 柠檬黄
    • 深红色

    您可以社交媒体上分享#FirstDayOfFall的内容。并吸引跟随者互动。以下这些不错的点子或许对你有用👇

    • 让您的粉丝在评论区写下秋天的愿望
    • 鼓励他们分享#FirstDayOfFall有意义的相片(就像前几天我们都在朋友圈分享秋天的第一杯奶茶一样)
    • 问粉丝为什么喜欢秋天。这个简单的问题可以让您的更深入地了解他们的喜好

    来自OPPO秋天的第一天,则是在一堆的树叶下藏满了该品牌的产品:手机,电子手表,耳机等,秋天的感觉十足。引导粉丝在树叶下寻找藏着的宝藏,并说出它们的名字,以此吸引粉丝互动。

    图片来源:OPPO


    October


    October 01 International Coffee Day

    October 01 World Vegetarian Day

    October 02 International Day of Non-Violence

    October 02 World Smile Day

    October 03 National Boyfriend Day

    October 04 National Taco Day

    October 04 World Animal Day

    October 05 World Teachers’ Day

    October 07 National Inner Beauty Day

    October 07-15 Prime Big Deal Days (predicted)

    October 10 World Mental Health Day

    October 11 National Coming Out Day

    October 12 Thanksgiving (Canada)

    October 12 Indigenous Peoples’ Day (US)

    October 14 National Dessert Day

    October 16 World Food Day

    October 16 National Boss Day

    October 26 National Pumpkin Day

    October 29 National Cat Day (US)

    October 30 National Candy Corn Day

    October 31 Halloween


    案例:Halloween

    为产品赋予万圣节的特色,能让顾客以全新的视角看待你的商品。此时,他们正沉浸在万圣节的氛围中,这种联想会重新点燃他们对你产品的兴趣。

    也许你觉得奇怪,但看到下面这款万圣节灵感的星巴克饮品照片,我就忍不住想去附近的星巴克点一杯冰 frappe coffee(当然,最好不要有僵尸手啦)。

    图片来源:Starbucks


    十一


    November


    November 01 World Vegan Day

    November 03 National Sandwich Day

    November 03 Daylight Savings Time Ends

    November 10 Science Day for Peace and Development

    November 11 Veterans Day (US)

    November 13 World Kindness Day

    November 14 National Pickle Day

    November 14 World Diabetes Day

    November 15 America Recycles Day

    November 16 National Fast Food Day

    November 19 International Men’s Day

    November 20 Trans Day of Remembrance

    November 21 World Television Day

    November 23 National Espresso Day

    November 26 Thanksgiving Day (US)

    November 27 Black Friday

    November 27 White Friday (MENA)

    Novwmber 28 Small Business Saturday

    November 30 Cyber Monday


    案例:Black Friday




    案例:Thanksgiving

    互动猜谜游戏是一个有趣且引人入胜的感恩节社交媒体创意。

    品牌可以设计文字谜题或图像游戏,让用户寻找代表感恩理由的词语或符号,比如家庭、健康或温暖。

    这种类型的感恩节互动帖子增添了趣味元素,使品牌成为他们节日享受的一部分。


    图片来源:21kschool


    案例:Thanksgiving


    还可以邀请粉丝分享他们珍贵的节日回忆。品牌可以引导用户回想感恩节对他们的意义,无论是家庭传统、最爱的食谱,还是难忘的聚会。


    这种方式可以营造社区氛围感,让粉丝们能够浏览并回应彼此的故事。通过激发个人互动,品牌能够加强与受众的联系,使他们的感恩节社交媒体帖子更加贴近人心和富有意义。

    图片来源:Starbucks


    十二


    December


    December 02 International Day for Abolition of Slavery

    December 03 Giving Tuesday

    December 04 National Cookie Day

    December 05 International Volunteer Day

    December 07 Pearl Harbor Remembrance Day

    December 14 Green Monday

    December 15 Bill of Rights Day (US)

    December 17 National Maple Syrup Day

    December 19 Super Saturday

    December 21 Start of Winter

    December 21 Look on the Bright Side Day

    December 22 National Short Person Day

    December 24 Christmas Eve

    December 25 Christmas Day

    December 26 Boxing Day

    December 31 New Year’s Eve


    案例:Christmas Day

    bathandbodyworks品牌通过“12天圣诞节”,采用每日更新的方式。每天揭晓一个新的惊喜,无论是限时折扣还是独家产品发布。这一策略能够持续吸引观众的关注,让他们迫不及待想要发现接下来的内容。

    图片来源:bathandbodyworks

    以上,如果文章对你有帮助, 点个赞, 点个在看吧!😀记得先收藏哦。下周见!




    End




    个人简介


    Hi 我是小熊,一个力求只分享干货的品牌推广小主管一枚。


    关注我,海外营销干货每月更新。(所有分享都是下班后业余时间总结和发布)


    (VX: kimi20288交个朋友)。


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    喜欢就点在看哦~


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