芒果TV
芒果TV于2014年成立，是湖南广播电视台互联网视频平台。芒果TV是中国在线视频媒体平台，为用户观众提供多样化内容，包括综艺、电影、电视剧、动漫、体育、新闻、游戏、微电影等内容。
芒果TV是国内市场份额最大的四个影音平台之一（优酷、腾讯、爱奇艺），并在2018年推出了芒果TV国际版APP（MangoTV），提供全球用户观赏其影视剧和综艺节目。芒果TV目前是全球500家最大的媒体公司，并且在全亚洲排名第二。
芒果TV APP一共拥有超过7600万的下载量，拥有超过6900万的订阅用户，并在亚洲多个国家（越南、菲力宾以及马来西亚）的视频APP类排名前五，其中越南、马来西亚以及泰国占有最大的下载量。
芒果TV 国际版APP用户分析
芒果TV APP的用户以女性为居多，大部分用户来自年轻群体，分别在18-34岁之间。
芒果TV APP的用户群体消费意愿高，其中占比有着高达72%的在线消费欲望。
芒果TV APP的用户的平均月收入超过1140美元，超过一半的用户都拥有财务能力。
芒果TV APP广告模式
芒果TV APP 广告有两种模式：
1. 项目合作模式 - 基于内容和定制的广告
2. 标准广告模式 - 能直接购买的标准广告
项目合作模式基于内容和定制所产生的定制型广告，广告主可选择5部以上的热门综艺节目或是电视剧，将广告内容插入在热门节目里推送给线上观众，短时间内提升品牌知名度。
Pre/Mid-Roll Ad 贴片/中插广告
5s Sponsor Acknowledgement Ad 5秒标版广告
Sponsor Logo Overlay 角标广告
Paused Ad 暂停广告
购买模式：CPM
标准广告模式就是一般我们视频类型APP内常见到的广告模式，其中包括常见的开屏广告、信息流、图文广告等，根据不同使用场景触达用户，主要分别成三种类型：启动、浏览、观看:
Launch启动:
通常出现在用户启动app时，这类广告一般曝光量大，适合用于的场景包括新产品发布，短时间带给品牌巨大的流量。
Open Splash Ad 开屏广告
Showtime 超级秀广告
Carousal Banner 焦点图广告
Browsing 浏览：
根据用户浏览行为，在APP的不同位置出现广告，多方面触达潜在客户。
In-Feed Ad 信息流广告
Play Page Banner 播放也底层通栏
Pre/Mid-roll Ad 贴片/中插广告
Logo Overlay 角标
Streaming 观看：
在用户观看APP视频内容时出现广告，提高广告可见度。
Paused Ad 暂停广告
Video Paused Ad 视频暂停广告
All-screen Paused Ad 全屏暂停广告
购买模式：CPM
为什么选择在芒果TV APP上投广告？
芒果TV APP 本地化，其中支持高达七种语言。
拥有巨大的海外用户群体，提供的内容多样化，旗下的旗舰内容以及IP观看量高。
广告模式多元化，多样化广告位置，满足不同品牌对广告不同的需求，实现不同的场景需求。
广告可见度高，支持不可跳过的广告格式，提高广告可见度。
精准定向，根据广告主的需求自由操控投放广告的日期和时间、频次以及区域。
严格的广告监控，确保真实流量。
想要了解更多关于芒果TV的资讯，或是想要开始制定您的营销计划，请与我们联系！
APP OF THE MONTH – MANGO TV
Mango TV, established in 2006, is an internet video platform for Hunan Radio and Television. Mango TV is a Chinese online video media platform that provides users with diverse content, including variety shows, movies, TV series, animation, sports, news, games, micro-movies, etc.
Mango TV is one of the four video and audio platforms with the largest domestic market share (Youku, Tencent, iQiyi), and in 2018, it launched the Mango TV international version APP (MangoTV), providing global users to watch its film and television dramas and variety shows. Mango TV is currently one of the world’s 500 largest media companies and ranks second in Asia.
Mango TV APP has a total of more than 76 million downloads, has more than 69 million subscribers, and ranks in the top five video APP categories in many Asian countries (Vietnam, Philippines and Malaysia), among them, Vietnam, Malaysia and Thailand accounted for the largest downloads.
Mango TV international version APP user analysis
Most of the users of the Mango TV APP are female, and most of the users are young people, ranging from 18 to 34 years old.
The user group of the Mango TV APP has a high willingness to spend, and 72% of them have the desire to spend online.
The average monthly income of the users of the Mango TV APP is more than 1140 US dollars, and more than half of the users have the financial ability.
Mango TV APP Advertising Model
Mango TV APP advertising has two models:
Project Partnership Model – Content-Based and Customized Advertising
Standard Advertising Model – Standard Ads that can be purchased directly
The project cooperation model is based on customized advertisements generated by content and customization.
Advertisers can choose more than 5 popular variety shows or TV dramas, insert the advertisement content into the popular programs and push them to online audiences, increasing brand awareness in a short period of time.
Pre/Mid-Roll Ad
5s Sponsor Acknowledgement Ad
Sponsor Logo Overlay
Paused Ad
Purchase model: CPM
The standard advertising model is the advertising model commonly seen in our video-type APPs, including common screen-opening advertisements, information flow, graphic advertisements, etc., which reach users according to different usage scenarios, and are mainly divided into three types: launch, browsing and streaming:
Launch:
Usually appearing when the user launches the app, this type of advertisement generally has a large amount of exposure, and it is suitable for scenarios including the launch of a new product, which brings huge traffic to the brand in a short period of time.
Open Splash Ad
Showtime
Carousel Banner
Browsing:
According to the user’s browsing behaviour, advertisements appear in different positions of the APP to reach potential customers in many ways.
In-Feed Ad
Play Page Banner
Pre/Mid-roll Ad
Logo Overlay
Streaming:
Ads appear when users watch APP video content to increase ad visibility.
Paused Ad
Video Paused Ad
All-screen Paused Ad
Purchase model: CPM
Why choose to advertise on Mango TV APP?
The Mango TV APP is localized and supports up to seven languages.
It has a huge overseas user group, provides diversified content, and its flagship content and IP viewing volume are high.
Diversified advertising models and diverse advertising locations meet the different needs of different brands for advertising and achieve different scene needs.
Ads are highly visible and support non-skippable ad formats to improve ad viewability.
Precise targeting freely controls the date and time of advertising, frequency, and area of advertising according to the needs of advertisers.
Strict advertising monitoring to ensure real traffic.
To learn more about Mango TV, or to start developing your marketing plan, please contact us!
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