小提示：点击上面蓝色“营销电商文献速递”即可一键关注
采编:朱颖慧 编发:邵兵家
编者按： 为了便于大家及时获取最新的期刊动态，减少摘要内容编译带来的信息滞后，特推出《期刊速递》栏目，在每周三将采集到的期刊最新目录编辑发布，以飨各位。如需查看论文的详细内容，可以通过该期期刊的链接进入详情页面。
本周更新的期刊为2025年11月的Psychology & Marketing 42卷第11期
Psychology & Marketing, Volume 42 Issue 11, November 2025
1.The Impact of Sensory Verbs in Online Reviews on Helpfulness Perception and Purchase Intention: The Mediating Role of Narrative Processing
在线评论中的感官动词对有用性感知与购买意愿的影响——叙事加工的中介作用
Qing Yao和Haipeng Allan Chen
2.You Can Do It! or Can We? Personal Pronouns and Their Impact on Consumer Goal Pursuit
“你能做到！”抑或“我们能做到？”——人称代词对消费者目标追求的影响
Sebastian Sadowski和Enny Das
3.Psychological Mechanisms Behind the Influence of Immersive Technologies on Consumer Well-Being
沉浸式技术影响消费者幸福感的心理机制
Sungeun Ange Kim和Sheau Fen Crystal Yap
4.Disidentification: The Long-Term Effects of Offensive-Discriminatory Advertising
身份疏离：冒犯性歧视广告的长期效应研究
Enav Friedmann, Eliran Solodoha, Sandra Maria Correia Loureiro和Lior Avieli
5.Guidelines for Theory Selection: The IMPACT Framework
理论选择指南：IMPACT 框架
Linda D. Hollebeek, V. Kumar, Rajendra K. Srivastava, Weng Marc Lim和Sigitas Urbonavicius
6.Payment and Pleasure: Monetary and Social Ties in Shared Consumption Experiences
支付与愉悦：共享消费体验中的金钱关联与社会联结
Aimee E. Smith, Belinda Barton和Natalina Zlatevska
7.Understanding Gen Z Consumers: A Typology of (Un)sustainable Purchases
理解 Z 世代消费者：可持续与非可持续购买行为的分类研究
A. R. Shaheen Hosany和Krystyna Serdiuk
8.Contagion of Inequality: How Perceiving Income Inequality Deters Animal Welfare Consumption
不平等的传染性效应：感知收入不平等如何抑制动物福利消费
Danny J. M. Kim, Sunyee Yoon和Jeffrey P. Boichuk
9.First Response Matters: The Impact of First Public Response to Social Media Complaints on Observers' Brand Attitude
首次回应至关重要：社交媒体投诉首次公开回应对观察者品牌态度的影响
Junyun Liao, Mengjun Liu, Shiyong Zheng, Raffaele Filieri和Xingyi Luo
10.Squeezed in Time: How Social Crowding Influences Self-Control Decisions
时间挤压：社会拥挤如何影响自我控制决策
Yulin Tan, Tao Liu, Yijin He和Qingguo Ma
11.The Interplay of Inflated Expectations, (Dis)Confirmation, and Emotional Spillover: Implications for Post-Purchase Loyalty in Mystery Deals
过高期望、（不）确认与情绪溢出的相互作用——神秘优惠中购后忠诚度的启示
Florian Brodschelm, Sebastian Vetter, Verena Hüttl-Maack, Isabel-Sophie Lazarovici和 Jan Hendrik Schumann
12.Algorithm Delegation: How Embedded AI Facilitates Agency Transference in Medical Services
算法委托：嵌入式人工智能如何促进医疗服务中的主体代理权转移
Rafael Wagner, Diego Costa Pinto, Diogo Hildebrand, Natália Araújo Pacheco, Gurpreet Dhillon和Marcia Maurer Herter
13.Embarrassed to Observe: The Effects of Directive Language in Brand Conversation
观察引发的尴尬感：品牌对话中指令性语言的效应研究
Andria Andriuzzi和Géraldine Michel
14.When Less Pressure Leads to More Talk: Sales Tactics and Word-of-Mouth
压力越少，分享越多：销售策略与口碑传播
Jingyi Yang, Yuanyi Xu和Zhibin Lin
15.Experiential Engagement: A Scale for Experiential Contexts
体验式参与：体验情境下的量表开发研究
Adria Mankute, T. Bettina Cornwell, Ravi Pappu和Jiao Zhang
16.The Beauty Backfire Effect: How Extreme Attractiveness Undermines Fitfluencer Relatability and Engagement
美貌反噬效应：过高吸引力如何削弱健身达人亲和力及参与度
Andrew Edelblum, Abby Frank和Justin Palmer
17.Cryptocurrency Research: A Conceptual Model for Future Research
加密货币研究：未来研究的概念模型
Brett A. S. Martin, Polymeros Chrysochou, Carolyn A. Strong和Adam J. Mills
18.The Rise of the Deinfluencers: Perceived Similarity and Anticipated Emotions in Advocating Mindful Consumption on Social Media
反网红的崛起：社交媒体中倡导理性消费的感知相似性与预期情绪研究
Gina A. Tran, Khaled Aboulnasr和Youngok Sunny Song
19.Beyond Possessions: Nomadic Living Sparks Minimalism Tendency and Preference for Experiential Purchases
超越物质拥有：游牧生活如何激发极简主义倾向与体验性购买偏好
Hanyu (Yuki) Chen, Xiao Su, Lili Wang和Xuan Zhang
20.Defining and Delineating Mindful Gifting: A Review and Research Agenda
理性馈赠的界定与厘清：文献综述及研究议程
Ines Branco-Illodo, Teresa Heath, Cele Otnes和Julian Givi
原文链接：https://onlinelibrary.wiley.com/toc/15206793/2025/42/11
—END—
声明：本公众号每周一和周三定期更新，根据需要会不定期增加更新频次。因时间和水平所限，中文译文可能存在不准确之处，欢迎反馈意见给我们。本文版权归原作者及原出处所有，内容为作者观点，并不代表本公众号赞同其观点及对其真实性负责。如涉及版权等问题，请及时与我们联系，我们立即更正或删除相关内容。本公众号拥有对此声明的最终解释权。