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本周更新的期刊有三本，分别是2025年9月的Journal of the Academy of Marketing Science 53卷第5期、2025年11月的Journal of Marketing 89卷第6期和2025年9月-10月的Marketing Science 44卷第5期
Journal of the Academy of Marketing Science, Volume 53 Issue 5, September 2025
1.Dynamics of pre-release consumer buzz: Driving communication, search, and participation for market performance
预售期消费者口碑的动态效应：驱动沟通、搜索与参与以提升市场表现
Thomas F. Schreiner, Timo Mandler, Harald J. van Heerde和Carolin Haiduk
2.Breaking bad news: How frontline employees cope with bad news disclosure to customers
传达坏消息：一线员工如何应对向顾客披露坏消息的情况
Cécile Delcourt, Dwayne D. Gremler和Dominique A. Greer
3.The effect of customer-centric strategy and structure alignment on new product portfolio innovativeness and firm performance
以客户为中心的战略与结构匹配对新产品组合创新性及企业绩效的影响
Soo Hyung “Ralph” Park和David A. Griffith
4.When previous relationships limit the new: The interplay between product anthropomorphism and used products
昔日关联何时限制新可能：产品拟人化与二手产品的相互作用
Hyokjin Kwak, Marina Puzakova, Ann L. McGill和Junhee Kim
5.Inside sales structures and firm performance
内部销售结构与企业绩效
Molly Ahearne, Mohsen Pourmasoudi和Johannes Habel
6.Retailer marketing mix response when launching a direct channel: Not all retailers are alike
零售商推出直营渠道时的营销组合响应：并非所有零售商皆趋同
Michiel Van Crombrugge, Els Breugelmans, Kathleen Cleeren和Scott A. Neslin
7.Stay or leave? How corporate responses to economic sanctions shape consumer reactions
留与走？企业对经济制裁的应对如何影响消费者反应
Xiang Fang, Zhiyong Yang, Kevin Kam Fung So, Yingying Shao, Zhuofan Zhang和Grace Fang Yu-Buck
8.Engagement in platform markets: A (video) game changer?
平台市场中的参与行为：（视频）游戏行业能否成为变革者？
Michiel Van Crombrugge和Stefan Stremersch
9.Unintended consequences of selling B2B digital subscription add-ons for customer onboarding
销售 B2B 数字订阅附加组件对客户准入的非预期后果
Lena Steinhoff, Jisu J. Kim, Vamsi K. Kanuri和Robert W. Palmatier
10.Utilizing managerial beliefs for set identification of price elasticities of demand
运用管理者信念确定需求价格弹性的集合
Rouven E. Haschka和Helmut Herwartz
11.Trying not to spend
尝试不超支：抑制消费行为研究
Mary C. Gilly, Mary Finley Celsi, Stephanie Dellande, Hope Jensen Schau, Russel Nelson和Chin-May Aradhye
原文链接：https://link.springer.com/journal/11747/volumes-and-issues/53-5
Journal of Marketing, Volume 89, Issue 6, November 2025
1.Intersectionality in Marketing: A Paradigm for Understanding Understudied Consumers
营销学中的交叉视角：解读未被充分研究消费者的范式
Esther Uduehi, Julian K. Saint Clair和Rowena Crabbe
2.Commentary on “Intersectionality in Marketing: A Paradigm for Understanding Understudied Consumers”
对《营销学中的交叉视角：解读未被充分研究消费者的范式》的评述
Giana M. Eckhardt和Praveen K. Kopalle
3.How Socioeconomic Status Shapes Food Preferences and Perceptions
社会经济地位如何影响食物偏好与认知
Bernardo Andretti, Yan Vieites, Larissa Elmor和Eduardo B. Andrade
4.Sponsored Content as an Epistemic Market Object: How Platformization of Brand–Creator Partnerships Disrupts Valuation, Coproduction, and the Relationship Between Market Actors
作为认知市场客体的赞助内容：品牌 - 创作者合作平台化如何打破价值评估、联合生产及市场主体间关系
Zeynep Arsel, Maria Carolina Zanette和Carolina da Rocha Melo
5.Holistic Selling: An Emerging Paradigm in B2B Markets
整体销售：B2B 市场中的新兴范式
Tim Kalwey, Manfred Krafft, Yeji Lim和Murali K. Mantrala
6.Better Innovation for a Better World
以更优创新助力美好世界
Darren W. Dahl, Charles H. Noble, Martin Schreier和Olivier Toubia
7.New Tools, New Rules: A Practical Guide to Effective and Responsible Generative AI Use for Surveys and Experiments in Research
新工具，新规则：调查与实验研究有效且负责任使用生成式 AI 的实用指南
Simon J. Blanchard, Nofar Duani, Aaron M. Garvey, Oded Netzer和Travis Tae Oh
原文链接：https://sage.cnpereading.com/journal/getArticle/jmxa/89/6
Marketing Science, Volume 44, Issue 5, September-October 2025
1.Frontiers: The Intended and Unintended Consequences of Privacy Regulation for Consumer Marketing
前沿：隐私监管对消费者营销的预期与非预期后果
Jean-Pierre Dubé, John G. Lynch, Dirk Bergemann, Mert Demirer, Avi Goldfarb, Garrett Johnson, Anja Lambrecht, Tesary Lin, Anna Tuchman和Catherine Tucker
2.Mass Shootings and Their Impact on Retail
大规模枪击事件及其对零售业的影响
Khai Chiong, Seung Mok (Simon) Kim和TI Tongil Kim
3.LOLA: LLM-Assisted Online Learning Algorithm for Content Experiments
LOLA：用于内容实验的大语言模型辅助在线学习算法
Zikun Ye, Hema Yoganarasimhan和Yufeng Zheng
4.Expert’s Recommendations in Product Choices: Information Provision, Conflicts of Interest, and Consumer Protection among U.S. Kidney Disease Patients
专家的产品选择建议：美国肾病患者的信息供给、利益冲突及消费者保护
Reza Roshangarzadeh, TI Tongil Kim, Shervin Shahrokhi Tehrani
5.Sustainable Consumption: A Strategic Analysis
可持续消费：一项战略分析
Wilfred Amaldoss和Siddharth Prusty
6.The Value of Professional Ties in B2B Markets
B2B市场中专业关系的价值探析
Navid Mojir和Sriya Anbil
7.Optimizing Scalable Targeted Marketing Policies with Constraints
带约束条件的可扩展定向营销策略优化
Haihao Lu, Duncan Simester和Yuting Zhu
8.Banning Unsolicited Store Flyers: Does Helping the Environment Hurt Retailing?
禁止主动派发门店传单：助力环保是否会损害零售业？
Jonne Y. Guyt, Arjen van Lin和Kristopher O. Keller
9.Is the Money Spent on Short-Form Video Social Platforms Worth It? The Role of Advertising Spillover in a Large-Scale Randomized Field Experiment on ByteDance
短视频社交平台投入是否值得？字节跳动大规模随机实地实验中的广告溢出效应研究
Yitian (Sky) Liang, Xinlei (Jack) Chen, Shengnan Han, Jinglong Zhang和Yubo Chen
10.Reputation for Privacy
隐私声誉研究
Yunfei (Jesse) Yao
11.CCP Estimation of Dynamic Discrete Choice Demand Models with Segment Level Data and Continuous Unobserved Heterogeneity: Rethinking EV Subsidies vs. Infrastructure
基于细分市场数据与连续未观测异质性的动态离散选择需求模型 CCP 估计：电动汽车补贴与基础设施的再思考
Cheng Chou和Tim Derdenger
12.Search Fatigue, Choice Deferral, and Closure
搜索疲劳、选择延迟与决策终结
Z. Eddie Ning, J. Miguel Villas-Boas和Yunfei (Jesse) Yao
原文链接：https://pubsonline.informs.org/toc/mksc/current
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