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本周更新的期刊有两本，分别是2025年11-12月的 Marketing Science 44卷第6期和2025年12月的Psychology & Marketing 42卷第12期
Marketing Science, Volume 44 Issue 6, November-December 2025
1.How Does Prepopulating Search Bars with Keywords Affect Online Consumer Behavior? A Field Experiment
搜索框关键词预填如何影响在线消费者行为？一项实地实验
Chenshuo Sun
2.Consumer Response to Monetary Subsidies: A Structural Demand Analysis of the Supplemental Nutrition Assistance Program
消费者对货币补贴的响应：补充营养援助计划的结构性需求分析
Rudolf-Harri Oberg和Andrés Musalem
3.Alone, Together: A Model of Social (Mis)Learning from Consumer Reviews
“独而不孤”：基于消费者评论的社会（误）学习模型
Tommaso Bondi
4.Personalization, Consumer Search, and Algorithmic Pricing
个性化、消费者搜索与算法定价
Liying Qiu, Yan Huang, Param Vir Singh和Kannan Srinivasan
5.Nonparametric Pricing Bandits Leveraging Informational Externalities to Learn the Demand Curve
利用信息外部性的非参数定价 Bandit 学习需求曲线
Ian N. Weaver, Vineet Kumar和Lalit Jain
6.Choice Architecture, Privacy Valuations, and Selection Bias in Consumer Data
选择架构、隐私估值与消费者数据中的选择偏差
Tesary Lin和Avner Strulov-Shlain
7.Time Dependence and Time Preference: Implications for Compensation Structure
时间依赖性与时间偏好：对薪酬结构的启示
Doug J. Chung, Byungyeon Kim和Byoung G. Park
8.Behavior-Based Pricing Under Informed Privacy Consent: Unraveling Autonomy Paradox
知情隐私同意下的行为定价：揭示“自主性悖论”
Yunhyoung Kim, Haitao (Tony) Cui和Yi Zhu
9.Advertising Platforms and Privacy
广告平台与隐私
Ruizhi Zhu, Sridhar Moorthy和Xianwen Shi
10.Unequal Impact of Zestimate on the Housing Market
Zestimate对住宅市场的不均衡影响
Runshan Fu, Yan Huang, Nitin Mehta, Param Vir Singh和Kannan Srinivasan
11.Bricks Processing Returns for Clicks: Can Foes Become Friends?
线下门店为线上电商处理退货：昔日对手能否化敌为友？
Ahmed Timoumi和Abhinav Uppal
12.Database Report: Twin-2K-500: A Data Set for Building Digital Twins of over 2,000 People Based on Their Answers to over 500 Questions
数据库报告：Twin-2K-500——基于 500 余题答案构建 2 000 余人数字孪生的数据集
Olivier Toubia, George Z. Gui, Tianyi Peng, Daniel J. Merlau, Ang Li和Haozhe Chen
原文链接：https://pubsonline.informs.org/toc/mksc/current
Psychology & Marketing, Volume 42 Issue 12, December 2025
1.Color Saturation and Perceived Sensory Intensity: An Account of Psychological Proximity
色彩饱和度与感知感官强度：一种心理接近性的解释
Seth Ketron, Lauren Labrecque和Stefanie Sohn Atefeh Yazdanparast
2.Mindful Machines: Understanding How AI's Theory of Mind Capabilities Influence Consumer Response to Product Recommendations
心智化机器：AI 的心智理论能力如何影响消费者对产品推荐的响应
Tianyu Liu, Yuanyi Xu和Jingyi Yang Kexin Li
3.GenAI Use Behavior and Post-Failure Perceptions Among People With Functional Disabilities: A Multimethod Study
功能性障碍人群的生成式 AI 使用行为与失败后感知：一项混合方法研究
Giovanna Bagnato, Felipe Ruiz-Moren和Fernando Campayo-Sanchez Attia Abdelkader Ali
4.Navigating the Complexity of Sustainability Communications: The Influence of Product Type, Media Type, and Brand Realism
探析可持续发展沟通的复杂性：产品类型、媒体类型与品牌真实性的影响
Heejung Park和Elizabeth A. Minton
5.Beyond Traditional Metrics: Developing and Validating a Multidimensional Scale for Consumer Financial Well-Being
超越传统指标：消费者财务幸福感多维度量表的开发与验证
Mandeep Mahendru, Gagan Deep Sharma, Nisreen Ameen, The Khoa Do和Vijay Periera Kamlesh Singh
6.Make Logo Less Dynamic? How Low-Dynamic Logo Effect Perceived Brand Premiumness
让Logo少些动感？低动态Logo如何影响品牌高端感知
Xueting Gong, Shuo Pang和Gong Xueqian Yushi Jiang
7.Cultural Drivers of Vice–Virtue Preferences: The Role of Justification and Trait Self-Control
文化驱动因素对“纵欲-自律”偏好的影响：合理化与特质自控力的作用
Ali Heydari, Michel Laroche和Michele Paulin Marie-Odile Richard
8.Identity-Based Autonomy and Its Impact on Connections With Identity-Linked Products and Brands
基于身份的自主性及其对与身份关联产品和品牌连接的影响
Keri L. Kettle和Carter Morgan Americus Reed II
9.Experiencing Dehumanization, Seeking Uniqueness: The Effect of Organizational Dehumanization on Uniqueness-Seeking Consumption
经历非人化，追寻独特性：组织非人化对独特性寻求消费的影响
Qianying Huang和Xijing Wang Fei Teng
10.We’re Not Better, We’re Just Different: How Brand-Customer Disparagement Humor Helps to Build Brand Communities
我们并非更优，只是不同：品牌 - 消费者贬损式幽默对品牌社群构建的作用
Abbie Iveson和Lloyd C. Harris
11.Immersive and Generative Technology: New Tools for Marketing, New Tools for Consumer Response
沉浸式与生成式技术：营销的新工具，消费者响应的新载体
Gabriele Pizzi, Shashi Matta和Federica Caboni David W. Stewart
12.Love Affair With Thin Air: Mortality, Mastery, and the Consumerism of Mountaineering
与稀薄的空气相恋：死亡意识、掌控感与登山消费主义
Kenneth Bates, Justine Rapp Farrell和Steven W. Kopp Christopher Newman
13.The Influences of Image Entropy and Text Direction on Consumer Attention: Insights From Eye-Tracking Studies
图像熵与文本方向对消费者注意力的影响：来自眼动追踪研究的洞见
Tianze Zhang和Yue Xi
14.Algorithm Aversion in Joint Decision-Making: The Role of Preference for Neutrality
联合决策中的算法厌恶：中性偏好的作用
Aulona Ulqinaku和Aylin Cakanlar Gülen Sarial-Abi
15.Nostalgic Advertising Enhances Brand Name Recall by Reactivating Brand-Related Autobiographical Memories, Especially for Familiar and Personally Relevant Brands
怀旧广告通过激活品牌相关自传体记忆提升品牌名称回忆度——尤其针对熟悉且个人相关的品牌
Dieter Thoma和Jessica Koziak
原文链接：https://onlinelibrary.wiley.com/toc/15206793/current
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