《95条高回复率外贸破冰话术大全》覆盖WhatsApp、LinkedIn、邮件，每一句都能直接复制使用！

💬 一、WhatsApp 高回复率破冰话术（40条）

✅ A. 初次联系（自然不打扰型）

1️⃣ Hi [Name], this is xxx from China 👋 — do you handle purchasing for your company?嗨，[Name]，我是来自中国的xxx 👋，请问您是负责采购的吗？

2️⃣ Hello [Name], I came across your company online — do you currently import Pilates or fitness products?您好，我在网上看到贵公司，请问您现在有进口普拉提或健身产品吗？

3️⃣ Hi [Name], hope I’m not catching you at a bad time — are you open to exploring new suppliers this season?嗨，希望我没有打扰您 😊 请问您这季是否在寻找新的供应商？

4️⃣ Hello [Name], I just viewed your company page — impressive! Are you open to new product lines this year?您好，我刚看了贵公司的网站，很不错！今年是否有新增产品线的计划？

5️⃣ Hi [Name], do you usually work with Chinese suppliers?嗨，请问您平时会和中国供应商合作吗？

✅ B. 行业共鸣型（让客户觉得“你懂他”）

6️⃣ I saw your company offers fitness equipment — are Pilates products also part of your catalog?我看到贵公司做健身器材，请问普拉提产品是否也在您目录中？

7️⃣ Many studios are upgrading to foldable reformers recently — is this trend happening in your market too?最近很多工作室都在换折叠普拉提床，您那边也有这种趋势吗？

8️⃣ Distributors in South America told us yoga accessories are selling fast — same in your market?南美的经销商说瑜伽配件卖得很快，您那边情况类似吗？

9️⃣ I noticed your company imports fitness products — what’s your main category focus?我注意到您进口健身类产品，主要是哪个品类呢？

🔟 Many importers are adding eco-friendly mats this year — is that something you’re considering too?今年很多进口商在上环保瑜伽垫，您也在考虑吗？

✅ C. 提问引导型（让客户容易回复）

11️⃣ May I know if you are currently sourcing new Pilates equipment?请问您现在是否在找新的普拉提器材供应商？

12️⃣ Who usually handles purchasing decisions in your company?贵公司一般是谁负责采购决策的？

13️⃣ How do you usually find new suppliers — trade shows or online?请问您一般是通过展会还是网络找供应商呢？

14️⃣ What kind of equipment are your customers asking for most recently?最近客户最常问您要哪类产品？

15️⃣ Would you prefer I send photos or a short catalog first?您希望我先发几张图片还是小册子给您看看？

✅ D. 价值破冰型（展示专业+提供价值）

16️⃣ We recently helped a studio in Brazil set up a full Pilates room — may I share a few photos?我们最近帮巴西一家工作室配了整套普拉提设备，可以分享几张照片给您吗？

17️⃣ We’ve developed a compact reformer that’s perfect for small studios — want to see?我们新出了一款适合小工作室的紧凑型普拉提床，要不要看一下？

18️⃣ Many importers use our branding service to boost resale value — would that interest you?很多进口商用我们的定制服务来提升售价，您感兴趣吗？

19️⃣ Our clients often start with a mixed sample order to test market response — would you like details?我们的客户通常从混合样品单开始测试市场，您要了解下细节吗？

20️⃣ We have ready stock this month — would you like to see the available models?我们这个月有现货，要不要看看现有款？

✅ E. 建立信任型

21️⃣ We’ve been exporting Pilates equipment for over 10 years, mainly to Europe & South America.我们出口普拉提器材超过10年，主要市场在欧美和南美。

22️⃣ Our production is ISO-certified, and we’ve worked with several well-known brands.我们通过了ISO认证，也为多家品牌供货。

23️⃣ Just to give you confidence — we offer full QC photo reports before shipment.为了让您放心，我们出货前会提供全程QC报告。

24️⃣ We handle door-to-door logistics if needed — would that help?我们也可以提供门到门物流服务，这对您方便吗？

25️⃣ We understand every studio has unique needs — that’s why we support full customization.我们知道每个工作室的需求都不同，因此支持全定制服务。

✅ F. 轻松聊天式破冰（不“像推销”）

26️⃣ I saw your website — great product range! How’s business going this season?我看了您的网站，产品很丰富！这季生意怎么样？

27️⃣ Just curious, how long have you been in the fitness business?好奇问一下，您在健身行业做多久了？

28️⃣ How’s the demand for Pilates products in your market lately?最近您那边普拉提产品的需求情况如何？

29️⃣ I noticed many buyers preparing for Q1 orders now — how about you?最近很多客户开始准备明年Q1的订单，您呢？

30️⃣ By the way, are you also attending the Canton Fair this October?顺便问一下，您十月也会去广交会吗？

✅ G. 展会/潜在客户型

31️⃣ Hi [Name], thanks for visiting our booth earlier! May I send our product catalog for reference?嗨 [Name]，感谢您之前来我们展位参观！可以发一份目录给您参考吗？

32️⃣ It was great meeting you at the fair — did any product catch your attention?很高兴在展会见到您，有哪款产品让您感兴趣吗？

33️⃣ As discussed at the show, I’ve prepared a tailored quotation for you — shall I send it here?正如展会中谈到的，我准备了一份定制报价，发您WhatsApp可以吗？

34️⃣ After the fair, we’ve updated some prices and lead times — would you like to check?展会后我们更新了一些价格和交期，您想看下吗？

35️⃣ Our factory is close to the fairground — if you’re still in China, welcome to visit.我们工厂离展馆很近，如果您还在中国，欢迎来看看。

✅ H. 沉默客户唤醒型

36️⃣ Hi [Name], just wanted to check if you got my previous message 😊嗨 [Name]，想确认一下您有没有看到我之前的消息 😊

37️⃣ I know you’re probably busy — just checking if you still need Pilates equipment this season?我知道您最近可能比较忙，只想确认下这季是否还在采购普拉提产品？

38️⃣ If it’s not the right time, I can follow up later — would next month work better?如果现在时机不合适，我可以下个月再跟进，您看怎么样？

39️⃣ I’ve kept a few units ready in stock for you — should I hold them?我这边帮您留了几套库存，是否要保留一下？

40️⃣ Just wondering — have you already confirmed another supplier, or still open to options?想确认一下，您已经和其他供应商确定了吗？还是还在考虑中？

💼 二、LinkedIn 破冰话术（25条）

1. Hi [Name], I noticed we’re both in the fitness industry — great to connect!嗨 [Name]，看到我们都在健身行业，很高兴认识您！
2.  Hi [Name], your profile looks impressive — are you currently sourcing fitness or Pilates equipment?您的资料很出色，请问您目前是否在采购健身或普拉提器材？
3. Hi [Name], saw your company specializes in wellness products — we might have synergy.嗨 [Name]，看到贵公司做健康产品，我们可能有合作空间。
4. Hello [Name], love your company’s vision! We’ve worked with similar brands in [Country].您好，喜欢贵公司的愿景！我们也和您所在国家的类似品牌合作。
5. Hi [Name], thanks for connecting! May I know what kind of products you focus on recently?嗨 [Name]，感谢加我好友，请问您最近主要关注哪类产品？
6. Are you open to exploring new suppliers for your 2025 line?您是否考虑为2025产品线找新的供应商？
7. Many of our clients on LinkedIn started small and grew fast — would you like to see how?我们在LinkedIn上很多客户从小单开始，后来成长很快，要不要看看案例？
8. Do you mostly import under your brand, or do OEM projects?您主要是做自有品牌进口，还是OEM项目？
9. I saw your post about studio expansion — congrats! Need help with equipment sourcing?看到您发的工作室扩张动态，恭喜！需要设备采购支持吗？
10. Out of curiosity — how’s the Pilates trend developing in your market?好奇问问，普拉提在您那边市场发展得怎么样？
11. Hi [Name], noticed we’re both in the [industry] field — I’d love to connect and share insights!
12. Hey [Name], your work with [Company] caught my attention. Let’s connect!
13. Hi [Name], I help importers source high-quality [product] from China — thought our work might overlap.
14. Hi [Name], saw you’re in [country]. We’re currently working with a few clients there. Mind if I connect?
15. Hi [Name], I enjoyed your recent post about [topic] — great perspective!
16. Thanks for connecting, [Name]! Are you currently sourcing [product] or planning any new imports this year?
17. Hi [Name], great to connect! Do you focus more on retail or wholesale distribution?
18. Hello [Name], I noticed your company offers [related product]. Have you ever considered expanding into [your product]?
19. Hi [Name], I’ve helped several importers in [region] optimize their supply chain for [product]. Would you be open to a short chat?
20. Hey [Name], just wanted to say — love your company branding! Are you handling procurement directly?
21. Really liked your post about [topic]! Curious — what’s been your biggest sourcing challenge lately?
22. Great insights on [topic]! We’ve seen similar trends among our partners in [country].
23. Hi [Name], you mentioned [pain point]. We actually solved this for a client using our [solution]. Would you like to hear how?
24. Hey [Name], saw your comment on [industry topic]. Thought I could share some China-side sourcing insights if you’re interested.
25. Hi [Name], I just published a short guide on [topic]. Would you like a copy?
    
    

三、🟣 Email 高回复率破冰话术

✅ 产品介绍类（Value-Oriented Intros）

1. Subject:[Name], quick look at our best-selling [product]

Hi [Name],

We’ve just updated our 2025 collection — several models are performing extremely well in [region].

Would you like a quick catalog preview?

2. Subject:A proven seller in [market name] — thought you’d want to see

Hi [Name],

Our [product] has recently helped distributors in [country] boost their sales by 30%.

I’d be happy to share product photos and feedback.

3. Subject:What’s trending in [industry] for 2025

Hi [Name],

We’re seeing three big trends in [product category]: [trend1], [trend2], [trend3].

Would you like a short report or sample pack to review?

4. Subject:A cost-saving idea for your [product line]

Hi [Name],

We’ve optimized our packaging and materials to help clients cut logistics costs by 12%.

Would you like to see how it could work for you?

5. Subject:[Product] with upgraded features (no price increase)

Hi [Name],

Our latest batch includes new improvements in durability and design.

Shall I send detailed specs and MOQ info?

✅ 痛点触发型（Pain-point Hooks）

6. Subject:Still facing delays or quality issues from suppliers?

Hi [Name],

Many importers faced the same last quarter. We’ve developed a simple QC system that reduces rejection rates by 18%.

Would you like me to share details?

7. Subject:[Name], struggling to balance price vs. quality?

Hi [Name],

We understand how tough that trade-off can be. Here’s how we help clients maintain both.

Can I send a quick 1-page overview?

8. Subject:Avoiding overstock risk for [product] this season

Hi [Name],

We’ve helped clients manage small MOQ orders efficiently to test market demand first.

Would this flexibility help you too?

9. Subject:Freight costs up again? Here’s one idea.

Hi [Name],

We adjusted our packaging sizes to optimize CBM and save around 10% freight per container.

Would you like me to send layout examples?

10. Subject:[Product] shortages in your region?

Hi [Name],

We still have stock ready for immediate shipment — might help you restock before peak season.

✅ 关系维系类（Relationship Warmers）

11. Subject:Just checking in, [Name]

Hi [Name],

Hope everything’s going well! Curious if you’ve already sourced your [product] for this quarter?

If not, we have a few special offers available.

12. Subject:Quick update from [Your Company]

Hi [Name],

We’ve just launched a new factory line for [product]. Production time is now 20% faster.

Would you like updated lead times?

13. Subject:Hope your season is going well!

Hi [Name],

We worked with several distributors in [region] recently — market looks strong!

Would you like some best-seller insights from there?

14. Subject:Thank you for your time earlier

Hi [Name],

Appreciate your reply the other day. Just wanted to check if you received the info I sent about [product]?

15. Subject:Sharing a quick success story

Hi [Name],

One of our clients in [country] just launched our [product] and hit 5,000 units in 3 weeks.

Would you like to see their display setup?

✅ 展会 & 样品后跟进（Post-Fair / Post-Sample）

16. Subject:Following up after Canton Fair

Hi [Name],

It was great meeting you at our booth! Did you get a chance to review the brochure we shared?

17. Subject:Sample feedback request

Hi [Name],

Just wanted to make sure the sample arrived safely. Any feedback so far?

18. Subject:Ready for your trial order?

Hi [Name],

If the samples meet your quality expectations, we can start with a small batch for market testing.

19. Subject:Trade fair recap + offer

Hi [Name],

Since the fair, many clients showed interest in [model]. We’re offering early-bird pricing this month — would you like details?

20. Subject:One more idea for your store

Hi [Name],

Based on your product line, our [new model] could fit perfectly. Want me to send pictures?

✅ 拒绝后挽回 & 重新触达（Reactivation / Recovery）

21. Subject:Totally understand your position, [Name]

Hi [Name],

Just wanted to say thanks for your time. If your plans change, I’d love to stay in touch and share updates occasionally.

22. Subject:About your previous feedback on price

Hi [Name],

We reviewed our production plan and found room to adjust costs slightly.

Would you be open to a revised quote?

23. Subject:Still open to alternative options?

Hi [Name],

We recently developed a new model at 10% lower cost — same quality specs. Want to see details?

24. Subject:A small favor to ask

Hi [Name],

Could you share what factors mattered most in your final decision? It’ll help us improve.

25. Subject:New offer for our old friends

Hi [Name],

We value our previous talks — so here’s an exclusive discount for our long-term contacts.

✅ 引导对话 & 成交铺垫（Soft CTA）

26. Would you like me to send an updated catalog or price list?

27. Would you prefer WhatsApp or email for faster communication?

28. Can I book a quick 10-min call to discuss your current sourcing plan?

29. Are you planning to restock [product] before [season/month]?

30. Which port do you usually ship to? I can quote accordingly.

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