Vietnamese milk products combine local characteristic tropical fruits with modern technology, developing flavored milk where natural fruit fragrance intertwines with rich creaminess. They are full-bodied without being overly sweet, leaving a lasting and pleasant aftertaste. Among the standout performers, TH Group's "True Natural Original Oat Milk Product" received the Top Popularity Award at the 21st CAEXPO Exhibit Awards Selection. During that expo, numerous business clients expressed strong intentions to cooperate with TH Group. A company representative stated that the CAEXPO is a high-quality international platform integrating product promotion, market expansion, and partnership seeking. Leveraging the CAEXPO to radiate their products into more cross-border consumption scenarios, this "expo dividend" has steadily strengthened TH Group's confidence in developing the Chinese market.
TH Group possesses a large high-tech dairy farming base and processing complex, achieving full industrial chain control from land and pasture to cow rearing, and through to milking, production, and processing, holding a significant position in the Vietnamese dairy market. TH Group's connection with the CAEXPO began in 2016.
Looking back on the development journey of the past decade, TH Group initially encountered numerous challenges regarding customs clearance and standardization, among other aspects. With the continuous development of the China-ASEAN Free Trade Area, and following the 2019 release of the Protocol on Sanitary and Phytosanitary Conditions for Vietnamese Dairy Products Exported to China, Vietnamese dairy products were formally permitted to enter the Chinese market. TH Group obtained the first registration code, becoming the first Vietnamese enterprise approved to export dairy products to China. It signed dairy export agreements with Chinese companies and successively completed its first export shipments, amounting to $10 million. This stands as a vivid case study of the continuous development and refinement of the Free Trade Area.
The CAEXPO, serving as an accelerator for the Free Trade Area's development, paved the promotion path for TH Group's dairy products. Through the branding benefits of the CAEXPO, the promotion of TH Group's dairy products in the Chinese market has achieved remarkable results. Its fresh milk products are now widely distributed in first- and second-tier cities across East, South, and Central China, with sales increasing year by year. On online platforms, a growing number of Chinese consumers are learning about and purchasing TH dairy products, commonly providing feedback that the products have good taste and high quality. The CAEXPO provided a crucial opportunity for TH Group's dairy products to access the Chinese market, assisting them in actively expanding their presence and establishing a firm foothold amidst intense competition.
