Our annual Business Confidence Survey (BCS) is now live!
* The survey link has been sent to all member companies main representative on September 1, 2025 via email: survey@china.ahk.de.
Based on last year’s BCS (2024/2025: Localization 3.0), our data-driven insights reveal critical trends across key areas, including industry outlook, economic conditions, and more.
Last year's findings:
Industry outlook at historic low
Companies brace for challenging market conditions
Market dynamics trigger localization 3.0
Competition keeps driving investment
Innovative edge of German companies is fading
Local protectionism tops regulatory challenges
Global expansion of Chinese companies leading business opportunity
Scan QR Code for
Business Confidence Survey Report 2024/2025:
Localization 3.0.
This report would not have been possible without the valuable input of our members.
What will this year’s results show? It depends on you!
Why is BCS relevant for me?
The BCS is more than a survey; it is the most comprehensive source of peer insights for German businesses in China. Your participation provides you with:
Strategic Benchmarking: Gain data on the business outlook and investment plans across key industries of German companies in China.
Peer Intelligence: Understand the strategies and operational adjustments other German companies are deploying in the market.
Evidence for Decision-Making: Receive validated data to support your internal strategic planning and communication with global headquarters.
When will I receive the result?
The findings of the BCS attract significant attention from the global business community and leading media.
To amplify your voice, we will host a press conference with media participation at the beginning of December.
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What will AHK Greater China do with the results?
For over 19 years, the BCS has been the primary tool and source for our advocacy work.
Your insights allow us to precisely calibrate our dialogue with key stakeholders - from Chinese government institutions like MOFCOM and MIIT to stakeholders in Germany - ensuring your challenges and priorities are heard at the highest levels.
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2,000
Member companies' needs represented China-wide – including yours!
97
Meetings with central and local governments in 2024 where we made your voice heard.
87,000
Clippings in German, international, and Chinese news media in 2024.
Act now!
Your input will be treated confidentially.
The survey will close on October 8, 2025. Spread the word and make your voice heard!
For assistance, please contact:
Ms. ZHU Tongfei | Strategy Consultant
+86 21-3858-5046, survey@china.ahk.de
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