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本期商会会员看点
全文共992字，阅读时间约为2分钟。
1
阿迪达斯（adidas）：融合全球品牌基因与本土文化共鸣，升华品牌体验价值
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奥乐齐（ALDI）：质优价廉，便捷无忧的消费体验哲学
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展会解决方案（Fair Solutions by AHK Greater China）：莱茵TÜV、汉诺威米兰展览（Hannover Milano Fairs）、Global Health Care AG，从展馆、展商到“德国展团”（German Pavilion）的深度实践
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DHL：全球化实力与本土化专长共筑跨境电商新生态
DE Perspectives
2025年，我们将《German Chamber Ticker》升级为《DE Perspectives》，为您带来中国市场与中德合作最新的发展趋势、商业洞察、行业动态以及会员企业和合作伙伴的分享交流全方位报道。
在当今瞬息万变的市场中，将品牌承诺转化为深度体验已成为强劲增长的关键。无论是传承经典、创新驱动、可持续发展引领，还是以用户洞察赋能、以精进运营提效，体验已不仅是差异化因素，更是放大品牌价值的乘数效应——塑造用户忠诚、激发创新动能、提升生活品质。
本期《DE Perspectives》秋季刊以 “体验的力量” 为主题，聚焦中德商界案例，揭示体验经济如何重塑消费趋势、开辟商业转型新路径。从运动品牌到物流科技，从跨境贸易到专业服务，我们呈现企业如何重构用户连接，将洞察转化为切实影响力和增长。
从专业积淀到价值裂变：
解锁增长新动能
中国已成为阿迪达斯（adidas）全球战略市场之一。阿迪达斯大中华区董事总经理萧家乐（Mr. Adrian Siu）分享了这个运动品牌如何将全球基因与本土文化共鸣相融合。通过“在中国，为中国”战略，阿迪达斯打造契合本土需求的产品，以体验升华品牌影响力，共建运动社群。
百年德国硬折扣超市鼻祖奥乐齐（ALDI）则诠释了 “优质平价+便捷体验” 模式如何征服中国多元化、重健康、精打细算的消费者。本土化自有品牌、优化供应链及定制化门店形态，印证了运营精进与消费洞察如何实现体验与效率的双重提升。
DHL在跨境电商业态中依托人工智能、保税仓储与本土合作网络，其物流解决方案正以速度、透明度与可靠性重塑行业标杆，应对蓬勃增长的跨境需求。
德国海外商会联盟·大中华区（AHK Greater China）通过“德国展团”（German Pavilion）赋能企业开拓双边贸易。德国莱茵TÜV集团、汉诺威米兰展览（Hannover Milano Fairs）、Global Health Care AG等案例证明，德国展团平台能创造跨行业价值：以“德国品质”提升品牌能见度，构建精准对接系统，孵化协同创新生态。
领英中国（LinkedIn China）与德国海外商会联盟·大中华区的联合洞察指出：技能、适应力与文化融通力构成的人才经验，正成为中德市场竞争力的核心要素。
希望本期内容能为您提供最新趋势和关键转型的宝贵见解。我们也欢迎您对《DE Perspectives》今后的期刊提出宝贵意见和贡献。
DE Perspectives是中国德国商会面向会员推出的商业杂志。这份免费的英文季刊拥有超过 35,000 名读者，内容主要由会员企业和中德方面的专家提供。您可以探索涵盖经济、社会、科技、环境和管理等领域的深度封面故事、专题报道和专栏文章。
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Fall Issue Highlights
The full text is 455 words,
estimated reading time is 2 minutes.
1
adidas: blending global brand DNA with local cultural relevance to transcend brand experience.
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ALDI: the ALDI experience of quality, affordability and convenience.
3
Fair Solutions by AHK Greater China: in-depth practices of TÜV Rheinland, Hannover Milano Fairs & Global Health Care AG, covering exhibition venues, exhibitors, and the "German Pavilion".
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DHL: global capabilities and local expertise in cross-border e-commerce.
DE Perspectives
In 2025, we upgrade the German Chamber Ticker to DE Perspectives, offering comprehensive coverage of the latest trends in the Chinese market, Sino-German cooperation, business insights, industry news, and member & partner exchanges.
In today’s rapidly changing marketplace, turning brand promise into meaningful experiences is a powerful growth driver. Whether born of heritage, fueled by innovation, guided by sustainability, enriched through customer intimacy, or sharpened by operational excellence, experience is no longer just a differentiator — it’s the multiplier that builds loyalty, sparks innovation, and improves lives.
This fall issue of DE Perspectives, themed Power of Experience, brings together stories from the Sino-German business community that illustrate how experience is shaping new consumption trends and opening pathways for business transformation. Across industries from sports to logistics, technology, and services, we showcase enterprises reimagining engagement and turning insight into tangible impact and growth.
Turning expertise into impact and empowering growth
China has become one of adidas’s most strategically important markets. Adrian Siu, Managing Director of adidas Greater China, shares how the iconic sports brand blends global DNA with local cultural relevance. Through its “China for China” strategy, adidas creates products that resonate with local consumers, transcend brand influence through experience, and promote sports and communities.
ALDI, the century-old German hard-discount pioneer shows how its model of low price, high quality, and convenience delivers value for China’s diverse, health-conscious, and cost-savvy shoppers. Localized private labels, an optimized supply chain, and tailored store formats demonstrate how operational mastery and consumer insight elevate both experience and efficiency.
DHL also shares a feature on cross-border e-commerce, we see how expertise in China’s fast-paced logistics, powered by AI, bonded warehousing, and local partnerships, is reshaping delivery speed, transparency, and reliability to meet the growing cross-border demand.
The Fair Solutions by AHK Greater China drives bilateral trade and investment by empowering German companies through the German Pavilion. TÜV Rheinland, Hannover Milano Fairs and Global Health Care AG demonstrate how curated platforms like the German Pavilion generate cross-industry value: providing visibility under the “German Quality” brand, enabling structured matchmaking, and fostering cooperative innovation.
Also, LinkedIn China and AHK Greater China’s joint insights reveal how workforce experience—skills, adaptability, and cultural fluency—is becoming essential for competitiveness in both Chinese and German markets.
We hope this issue offers valuable insights into market trends. Your feedback and contributions to future DE Perspectives editions are welcome.
DE Perspectives is the business journal for members of the German Chamber of Commerce in China. With a readership of over 35,000, this free English-language magazine is published quarterly and features content from member companies and those with Sino-German expertise. Explore in-depth cover stories, features and op-eds on a range of economic, social, technological, environmental and governance topics.
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