White Paper Launch
German companies in China have been localizing their operations in the Chinese market for decades. Why and how it is done, however, have changed. We wanted to understand more about the specifics of localization in 2025. What are the drivers and stages? What are current specifics and trends of increased localization and where do companies identify limits?
To shed more light on this topic, we have published a new White Paper. This publication draws on data from our Business Confidence Survey 2024/2025 as well as a series of interviews with members from various sectors and company sizes, conducted between January and April 2025.
The overarching conclusion: the key lies in smart engagement
Companies carefully consider their localization degrees and approaches. The goal is not necessarily to localize 100% or becoming too similar to Chinese competitors.
Companies rather try to build on their unique competitive advantage as an experienced and technologically advanced German company with a global set-up - leveraging both the resources from local Chinese partners as well as their German background in a smart way.
Download the White Paper to read more about ‘Quantitative vs. Qualitative Localization’, ‘Decoupled vs. Enabled Localization’, and ‘In-China-for-China vs. In-China-for-Global Localization’.
We will share the White Paper with our stakeholders in Germany and China to shape a better understanding of ‘Localization 3.0’.
We would like to thank you, our members, for your continued engagement and support.
Localization 3.0: The Smart Engagement of German Companies in China in 2025
