体验升级！海尔洗衣机在泰国推出高端新品｜Haier Washing Machines Launched in Thailand

At the Haier Thailand Dealer Summit held on January 16, the washing machine industry focused on high-end transformation and introduced three industry-leading innovative products. Unlike previous occasions, Haier washing machines adopted an interactive mode of "experiencing, questioning, and answering simultaneously", allowing dealers to intuitively feel the technical advantages of Haier products and deepen the brand recognition.

At the new product launch site, a row of bear dolls attracted the attention of the audience. The product manager communicated with the dealers face-to-face about the technical principles and R&D innovations of the new products. At the same time, the dealers were invited to spread tomato sauce and salad sauce on the bear's body and put it into the X series washing machine. After two minutes, the bear came out clean as new. Dealers went forward to check in and challenge "washing bears in two minutes” and praised: "This is the fastest and cleanest washing machine I have ever seen!"

The X series washing machines are equipped with Essence Wash Technology for efficient cleaning with clean water spray, shortening laundry time. Besides, the Wind Cruise Technology dries both the inner and outer drums and window gaskets within two hours. After the wash cycle ends, the washing machine will periodically rotate to shake out clothes, preventing wrinkles or odors, bringing convenience to users.

Through the washing and care of Thai local traditional clothing, Haier showed the advantages of the air wash function of the Laundry Center in the field of high-end clothing care. the Laundry Center breaks through the minimum stacking height standard of "1.7 meters" with an industry-first "wash-dry dual drum integrated machine," lowering it by 20CM to overcome technological barriers, arousing the interest of dealers present.

In addition, Haier also launched the L + washing machine. With one-stop professional washing and drying AI, it can achieve rapid washing and drying in two hours without transferring the load. With its 607mm industry's largest drum diameter, it can easily cope with large items such as quilts. At the same time, with 24 refined washing programs brought by comprehensive AI technology empowerment, and 5D sensing system which can accurately judge the dryness and stop running immediately after the clothes are dried and other innovative technologies, it has completely filled the gap of ultra-high-end technological products in the Southeast Asian market.

In 2024, Haier washing machines increased by 83% in Thailand's high-end market. The launch of this new product will further deepen the high-end recognition of partners and users towards the brand and enhance market competitiveness.

1月16日，海尔泰国合作伙伴峰会召开。会上，洗衣机产业聚焦高端转型，推出三款行业引领的创新产品。与以往不同的是，这次海尔洗衣机以“边体验边提问边答疑”的交互方式，让合作伙伴直观地感受到海尔产品的技术优势，加深了品牌认知。

新品发布现场，一排小熊玩偶吸引了观众目光。产品经理与合作伙伴面对面沟通新品的技术原理和研发创新，同时邀请合作伙伴现场把番茄酱、沙拉酱涂在小熊身上，并放入X系列洗衣机中。两分钟后拿出，小熊竟洁净如新。合作伙伴纷纷上前打卡挑战，并称赞：“这是我见过洗得最快、最干净的洗衣机！”

X系列洗衣机搭载了精华洗科技，净水喷淋高效洁净，缩短了洗衣时间。另外，该系列还搭载风巡航技术，两小时实现内外筒、窗垫干燥。洗涤结束后，洗衣机还会定时旋转抖散衣物，防止褶皱、异味，为用户带来便利。

现场还通过泰国当地传统服饰的养护，展示了中子洗衣机“空气洗”技术在高端衣物护理领域的优势。中子以行业首创“洗烘护双筒一机集成”突破了洗烘组合叠放高度最低1.7米的认知标准，降低20CM突破科技门槛限制，引起了在场客户的兴趣。

另外，海尔还推出了L+洗衣机。AI一站式专业洗烘，无需转移负载就可实现两小时快速洗烘。凭借其607mm行业最大筒径，可以轻松应对被子等大件物品。同时拥有AI科技全面赋能带来的24种精细化洗涤程序，以及5维传感系统，精准判干，衣物烘干结束立即停止运行等创新技术，全面填补了东南亚市场超高端科技产品的空白。

2024年，海尔洗衣机在泰国高端增幅83%。本次新品的发布，将进一步加深合作伙伴和用户对品牌的高端认知，提升市场竞争力。