斐雪派克斩获新西兰2025年最值得信赖品牌奖｜FPA Scoops Most Trusted Awards

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Fisher & Paykel has once again been voted one of New Zealand’s most trusted brands as judged by New Zealanders in the 2025 Trusted Brands Survey.

The awards are highly coveted by brands in New Zealand, and carry real weight with consumers who hold them in high regard when making purchasing decisions.

Fisher & Paykel was awarded the highest accolade in three extremely competitive categories:

1. Cooking Appliances

2. Large Kitchen Appliances (Fridges, Freezers & Dishwashers)

3. Laundry Appliances

Fisher & Paykel has a long track record of success in these awards. For 26 years, we have been recognised as a trusted brand, winning the Whitegoods category for 17 consecutive years until 2017.  Since the introduction of the new categories, we have won for seven consecutive years – an accolade we can be very proud of.

Being rated as one of New Zealand's most trusted brands out of the thousands surveyed is a strong endorsement of the reputation Fisher & Paykel has built over generations for the quality and reliability of our appliances and the trust Kiwis have in our brand.

The online survey is carried out by independent market research company Catalyst Consultancy & Research. It is post-weighted to represent a footprint of the New Zealand population.  

The Reader's Digest Trusted Brands Survey is one of the most globally recognised independent third-party endorsements a business can achieve. New Zealand consumers have had their voices heard, voting Fisher & Paykel as their trusted brand of choice.

The NZ Marketing Team proudly accepted these awards on behalf of the business at a fantastic event in Auckland, alongside other award-winning brands spanning a variety of product and service categories.

近日，在国际知名杂志《读者文摘》（Reader’s Digest）的评选中，斐雪派克再度斩获新西兰2025年最值得信赖品牌奖。作为全球具影响力的第三方独立评选，该榜单的认可，是斐雪派克品牌价值与市场认可度的重要体现。

此次获奖，既是消费者对品牌的高度肯定，更是其长期深耕品质的结果。斐雪派克一举在冰冷、洗涤、厨电三大核心品类中拿下最高荣誉。这份成绩源自数千名受访者的真实评价，充分印证了消费者对其产品可靠性的深度信赖，亦是品牌几代人坚守品质、积累良好声誉的价值沉淀。

值得一提的是，斐雪派克在该评选中拥有深厚荣誉积淀：累计26年获 “值得信赖品牌”认可，曾在白电类别连续17年获奖，自新增细分品类后也已连续7年获奖，长期领跑行业的背后，是品牌对创新、设计、品质的始终坚守。

未来，斐雪派克将持续推进产品、设计与服务的全面升级，致力于为全球消费者带来更卓越的智慧生活体验。