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In the first quarter of 2023, Haier's dual brands continued to lead the market in Japan, ranking first in market share. Among them, the share of refrigerators and freezers is the first, and the growth rate of washing machines is the first. In April, Japan's MBS TV station "The Leader" conducted an exclusive interview with Du Jingguo, CEO of Haier Japan, on Haier's 20 years of brand building in Japan and the achievements of Rendanheyi.
As the first person in charge of a Chinese company to be invited, Du Jingguo exchanged ideas with the host on topics such as Haier Japan's development philosophy and business strategy, and demonstrated Haier Japan's differentiated advantages in product innovation in the newly built exhibition hall of Haier .
"We have been working hard to provide better product solutions for consumers." Du Jinguo said. This year’s Japanese New Life Season, local mainstream channels have launched a total of 25 new life packages, 17 of which are from Haier, which not only represents the recognition of the brand by users, but also reflects the upgrade of the trust relationship between Haier and the channel.
In Haier's new exhibition hall in Osaka, Du Jingguo introduced Haier's high-end series product solutions to the host. "While ensuring high quality, we have added brand-new designs and become very international." Haier has played a leading role in Japan. The advantages of global brands provide Japanese consumers with differentiated product solutions that meet their needs and establish a high-end brand image.
Haier has been in Japan for 20 years, from product output to brand output, and then to management model output, it has embarked on a differentiated path for Chinese enterprises to operate globally. Talking about the development model, Du Jingguo pointed out that the globalization strategy and Rendanheyi model have endowed the enterprise with infinite vitality and helped the enterprise better integrate into the local market. At the same time, Haier has given every "mak-er" an equal opportunity to achieve a win-win relationship with employees.
Next, Haier Japan will adhere to user-centered, iterative product technology, upgrade user experience, and constantly improve the corporate development strategy, and continue to enhance Haier's brand strength in Japan.
日本MBS电视台《The Leader》
专访海尔日本
2023年第一季度，海尔双品牌在日本持续市场引领，份额第一。其中，冰箱、冷柜份额第一，洗衣机增速第一。4月，日本MBS电视台《The Leader》就海尔在日本20年创牌耕耘和人单合一的落地成果对海尔日本区域CEO杜镜国进行了专访。
作为首个受邀的中国企业负责人，杜镜国与主持人就海尔日本的发展理念、经营策略等话题展开交流，并在海尔刚刚建成的展厅内，展示了海尔日本在产品创新上的差异化优势。
“为消费者提供更好的产品解决方案，是我们一直努力的。”杜镜国表示。今年日本新生活季，当地主流渠道共推出25套新生活套餐，其中17套来自海尔，这不仅代表了用户对品牌的认可，也体现了海尔和渠道信赖关系的升级。
在位于大阪的海尔新展厅内，杜镜国向主持人介绍了海尔高端系列产品解决方案，“在保证了高品质的同时，加入了崭新的设计，变得很国际性。”海尔在日本发挥出了全球化品牌的优势，为日本的消费者提供了满足其需求的差异化产品解决方案，树立了高端品牌形象。
海尔在日本二十年，从产品输出到品牌输出，再到管理模式输出，走出了一条中国企业全球化运营的差异化路径。谈及发展模式，杜镜国指出全球化战略和人单合一模式赋予了企业无限活力，也帮助企业更好地融入了当地市场。同时，海尔赋予了每一位“创客”平等的机会，与员工达成共赢关系。
接下来，海尔在日本将坚持以用户为中心，迭代产品科技,升级用户体验，并不断完善企业发展战略，持续提升海尔在日本的品牌实力。
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