在海尔马来西亚发布会上，高端新品获客户认可|Haier’s new products recognized by dealers

From July 22 to September 5, Haier Malaysia held eight product launches for new cooling lineup nationwide, reaching nearly 400 partners. The events featured the launch of 12 high-end new products across three categories: refrigerators, freezers, and wine cabinets, allowing attendees to experience the differentiated advantages of Haier products up close, enhancing brand influence and dealer confidence.

At one of the launch events held in Kuching, East Malaysia, at the beginning of September, a dealer was very fond of Haier's newly released industry-exclusive full-space freshness refrigerator and placed orders on the spot. 

This dealer runs three stores in Malaysia, with a business history of 41 years. The dealer excitedly said on-site, "This is the product I have been looking for in the home appliance industry for years. Whether it's the design or functionality, this Haier refrigerator meets all my expectations. I plan to sell it in my store and also replace the one at home with this model."

What are the advantages of this refrigerator?

Haier's full-space freshness series T-door refrigerator boasts the industry's largest net capacity of 658L and is equipped with various leading technologies, providing users with a high-end, healthy food storage experience. For instance, the Fresher Shield technology maintains constant freezing temperature for freshness; the HCS professional moisture retention technology keeps the humidity in the wet zone at 90%, extending the freshness of fruits and vegetables; the ABT dynamic sterilization technology ensures the healthiness of food items; and the soft ambient lighting eliminates dark spots, making freshness visible...

This product is the highest-end T-door refrigerator in the Malaysian market, forming the strongest lineup of T-door models together with other new products. At the launch event, dealers expressed their astonishment: "I never thought a refrigerator could reach this level." The release of new products has driven an 80% growth in Haier Malaysia's refrigerator sales.

This round of new product launches represents a new attempt by Haier Malaysia and the refrigeration industry towards high-end transformation. By focusing on releasing high-end new products and providing superior experiences where dealers are located, more dealers are engaged, learning about product knowledge, understanding brand strength, establishing a high-end image, and boosting dealer confidence.

In the future, Haier will continue to focus on user needs, push forward with high-end transformation, and allow users to enjoy high-end product experiences.

从7月22日到9月5日，海尔马来西亚在全国范围内举办了8场制冷新品发布会，覆盖近400家合作伙伴。会上发布了冰箱、冷柜和酒柜三个品类的12款高端新品，让与会者近距离体验海尔产品的差异化优势，提升了品牌影响力和客户信心。

在其中的一场举办于9月初的东马来西亚古晋市发布会上，一位客户对海尔全新发布的行业唯一全空间保鲜冰箱“一见钟情”，当场下单。

该客户在马来西亚经营着三家连锁门店，店铺历史长达41年。他在现场激动地说：“这是我做家电行业多年来一直在寻找的产品，海尔的这款冰箱无论是从设计上还是功能上，都满足了我的期待，我不仅要放在店里卖，自己家里也要换成这款冰箱。”

这到底是一款怎样的冰箱呢？

海尔全空间保鲜系列T门冰箱拥有658升行业最大净容积，同时搭载多种引领性技术，为用户带来高端、健康的食材储鲜体验。如，风机遮蔽技术保持冷冻恒温，为冷冻室的食材保鲜；HCS专业保湿技术将湿区湿度保持在90%，延长蔬果保鲜期；ABT动态杀菌技术保障食材健康；面光源光线柔和，照明无死角，让新鲜看得见……  

该产品是马来西亚行业最高端的T门冰箱，与其他新品共同组成T门最强阵容。发布会现场，客户纷纷表示惊叹：“想不到冰箱可以做到这种程度。”新品的发布更带动了海尔马来西亚冰箱实现80%的高增长。

本轮新品发布会是海尔马来西亚和制冷产业在高端转型方面的一次新尝试。通过集中发布高端新品，走到客户所在的地方提供更优体验，让更多客户参与进来，学习产品知识，了解品牌实力，树立高端形象，提升客户信心。

未来，海尔将以用户需求为中心，持续推进高端转型，让用户收获高端的产品体验。