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On September 5, 2025, Haier Malaysia launched the SPACE FIT refrigerator at the HOMElove Home & Living Expo. The event not only showed Haier’s vision of a modern, seamless kitchen, but also introduced a series of advanced technologies, offering users a fresh experience.
The newly released SPACE FIT refrigerator, equipped with multiple innovative technologies, gained recognition from customers. Its 0cm installation gap design, combined with bottom-front heat release and 108 dual-axis hinge, ensures seamless integration with cabinetry for true seamless installation—enhancing both kitchen space efficiency and aesthetics. For freshness, the HCS humidity control technology precisely adjusts moisture levels to keep ingredients fresh, while the ABT Pro sterilization feature safeguards food safety by preventing cross-contamination. Additionally, the smart ice system caters to Malaysian users' demand for chilled beverages.
At the launch event, a user expressed: “I've been looking forward to such a product for a long time, and Haier made it happen for me.” The customer placed an order immediately, achieving first-day sales upon the new product's launch.
On the day before the new product launch, Haier Europe announced its global partnership with Liverpool Football Club and Paris Saint-Germain.
At the event, Haier Malaysia set up a football-themed zone where attendees could experience the refrigerator’s performance firsthand and participate in interactive games to win prizes. The fusion of technology and football drew crowds of fans for photo opportunities.
Haier Smart Home has been deeply cultivating the Malaysian market for many years, committed to meeting users' ever-evolving needs through innovative products and gaining market recognition. From January to August, Haier refrigerators achieved a remarkable 42% growth in Malaysia, with the growth rate outpacing the industry. In the future, Haier Malaysia will bring more high-quality and smart home appliances to lead the new trend in home living.
2025年9月5日，海尔马来西亚在HOMElove家居生活博览会上推出麦浪冰箱。发布会不仅展示了海尔对现代化零嵌厨房的创新愿景，更带来了一系列先进技术，为用户带来新鲜体验。
此次发布的麦浪冰箱，凭借多项创新技术获得客户和用户的认可。其采用0厘米安装间隙设计，结合底部前置散热与108度双轴铰链，实现了冰箱与橱柜的完美融合，真正做到 “零嵌”，提升了厨房空间的利用率与美观度。在保鲜方面，HCS控湿技术能够精准调节湿度，让食材始终保持新鲜；ABT Pro杀菌功能有效保障食材安全，防止交叉污染。此外，智能制冰系统更是满足了马来西亚用户对冰饮的需求。
发布现场，一位用户表示：“这样的产品我期待了很久，海尔帮我实现了。”用户立即下单订购，新品实现首发即首销。
新品发布前夕，适逢海尔欧洲官宣成为英国利物浦足球俱乐部、法国巴黎圣日耳曼足球俱乐部的全球官方合作伙伴。
发布会现场，海尔马来西亚打造了足球主题区，用户不仅可以亲身体验新品的卓越性能，还能参与足球互动游戏赢取福利。科技与足球联动，吸引了众多球迷打卡。
海尔智家深耕马来西亚市场多年，致力于通过创新产品满足用户不断升级的需求，获得市场认可。今年1-8月，海尔冰箱在马来西亚实现高达42%的增长，增速行业领先。未来，海尔马来西亚将带来更多高品质、智能化的家电产品，引领家居生活新潮流。
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