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On October 30th, Candy, the Italian brand under Haier Smart Home, celebrated the opening of its 80th-anniversary art exhibition at Fabbrica del Vapore in Milan. The event was attended by over 30 distinguished political and business figures, including the Deputy Minister of Enterprises and Made in Italy, the Director of the Department of Culture for the Lombardy Region, the Vice President of the Lombardy Industrialists Association, the Director of Economic Development for the Municipality of Milan, and the Economic and Commercial Counselor of the Consulate General of the People's Republic of China in Milan. They were present to witness the brand's eighty-year journey of innovation and its design allure.
Titled "An Archive of Possible Machines – Visionary Technologies from the Archive", the exhibition runs from October 31st to November 9th and is open to the public free of charge daily from 10:00 AM to 7:00 PM. The exhibition offers a unique artistic perspective on Candy's developmental journey, highlighting the brand's continuous exploration in technology, creativity, and lifestyle.
The exhibition features ten artistic works created by artist Mattia Balsamini and curated by Andrea Tintinieri. Through artistic reinterpretation of Candy's historical archives and iconic home appliances, the artist seamlessly blends the brand's signature products and advertising elements in a surreal manner. This creates a series of "possible machines" that bridge memory and imagination, serving as a tribute to the brand's rich industrial design heritage and the spirit of Italian manufacturing.
A special area within the exhibition is dedicated to the new Multi Wash Washing Machine, where its unique functionality is showcased through dynamic LED visuals and synchronized sound effects. This immersive presentation visually demonstrates the "three drums working simultaneously" process,. The product embodies a minimalist design language, featuring a pure white body with a concealed touch panel, harmonizing aesthetics with practicality. In terms of functionality, it utilizes an integrated structure of a 10kg main drum and two 1kg smaller drums, coupled with three independent water circuit systems. This enables precise segmented washing for items like underwear, outerwear, and baby clothes, filling a technological gap in the European market for multi-drum segmented laundry solutions.
This innovative product has already received coverage from the renowned lifestyle magazine Vanity Fair and is set to launch in several European countries in mid-November, poised to lead a new trend in refined laundry care.
The exhibition's venue, Fabbrica del Vapore, is a renowned cultural hub in Milan, transformed from former industrial premises. Its iconic "Cathedral" exhibition hall perfectly merges industrial heritage with modern creativity, lending a unique cultural ambiance to the art exhibition.
As a significant commemorative event for the Candy brand, the exhibition not only showcases 80 years of innovation but also encourages visitors to share their exhibition experiences on social media, collectively spreading the brand's spirit. Haier Smart Home warmly welcomes everyone to visit and personally experience this remarkable chapter in Candy's journey of blending design and technology.
海尔智家旗下Candy品牌
在米兰开启80周年艺术展
三筒洗衣机惊艳亮相
10月30日，海尔智家旗下意大利品牌Candy在米兰Fabbrica del Vapore举办了品牌80周年艺术展开幕式，意大利企业与意大利制造部副部长，意大利一级行政区伦巴第大区文化厅厅长、伦巴第工业家协会副主席、米兰市政府经济发展厅厅长，及中华人民共和国驻米兰总领事馆经济商务参赞等30余政界经界人士亲临现场，见证品牌八十载创新历程与设计魅力。
本次展览主题为“可能的机器档案馆——来自档案馆的前瞻科技”，将从10月31日持续到11月9日，期间每天上午10点至晚上7点向公众免费开放。展览以艺术的视角重新诠释Candy的发展历程，展示品牌在技术、创意与生活方式领域的不断探索。
展览共呈现十件由艺术家马蒂亚・巴尔萨米尼创作、安德烈亚・廷特里策展的艺术作品。艺术家通过对Candy历史档案及经典家电的艺术再造，将品牌标志性产品与广告元素以超现实的方式融合，创造出一系列介于记忆与想象之间的“可能机器”，以此致敬品牌深厚的工业设计传统和意大利制造精神。
展区还特别设置了新品“三筒洗衣机”品鉴区，以动态LED视觉与音效联动的形式，艺术化呈现“三筒同时运转”的工作过程，让参观者直观感受分区洗护的高效与便捷。Candy三筒洗衣机延续极简设计语言，纯白机身配合隐藏式触控面板，兼顾美感与实用；功能上采用“10kg大筒+双1kg小筒”的一体化结构与三套独立水路系统，实现内衣、外衣及母婴衣物的精准分区洗涤，填补了欧洲市场在多筒分区洗护领域的技术空白。据悉，该产品已于此前获知名时尚生活类杂志《名利场》（Vanity Fair）报道，并将于11月中旬在欧洲多国上市，预计将引领精细化洗护的新趋势。
展览举办地Fabbrica del Vapore是米兰知名的文化场所，由旧工业厂房改造而成，其标志性的“Cathedral”展厅将工业遗产与现代创意完美结合，为此次艺术展增添了独特的文化氛围。
作为Candy品牌具有重要意义的纪念活动，展览不仅展示品牌80年的创新历程，也鼓励参观者在社交媒体上分享观展体验，共同传递Candy的品牌风貌。海尔智家欢迎各界人士莅临参观，亲身感受Candy品牌在设计与科技交融之路上的精彩篇章。
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