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From October 30 to November 2, Haier Egypt participated in the Egypt Electrotech Home Appliances Exhibition. Haier’s exhibition featured premium products such as refrigerators, washing machines, air conditioners, and TVs, along with football-themed interactive activities, offering a blend of technology and user experience.
Innovative Product Lineup Redefines Home Life
• Refrigerators: The high-end T-Door series for large families features oxygen-control freshness technology and adjustable temperature zones, with a HCS humidity drawer doubling the freshness of fruits and vegetables.
• Washing Machines: The Laundry Center includes large-drum models with DD motors for quiet operation. The price is about five times the industry average, and orders were placed within the first hour of the exhibition.• Air Conditioners: The Smart Ultra inverter series features a sleek black design, sterilization function, and up to 60% energy savings in ECO mode. Featuring a transparent casing that visually displays the internal thermal-resistant design and copper tubing, it has garnered broad interest from users.
• TVs: QLED series and 4K models both feature remote voice control, and Dolby Audio for an immersive experience.
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Interactive Football-Themed Marketing
Leveraging Haier Europe’s partnerships with Liverpool Football Club and Paris Saint-Germain, as well as Haier Egypt's partnership with Egypt Al Ahly SC club, Haier’s booth featured a football interactive zone.
A skilled freestyle footballer demonstrated tricks and engaged the audience in challenges. Users were also encouraged to share creative juggling videos online, with top entries featured on Haier Egypt’s social media. This offline-online integration boosted event engagement.
The exhibition highlighted Haier Egypt’s innovation and youth-focused sports marketing. Moving forward, Haier will continue to enhance localized solutions and smart living experiences in the Middle East and Africa.
海尔智家携高端产品亮相埃及家电展
10月30日至11月2日，海尔智家亮相埃及家电展。围绕“科技引领生活”主题，海尔展示了冰箱、洗衣机、空调、电视等高端产品，并结合足球互动活动，为当地用户打造了一场科技与体验融合的盛会。
创新产品矩阵，重塑埃及家庭生活体验
海尔冰箱带来的高端T门系列满足大家庭的存储需求。其搭载行业引领的控氧保鲜技术和变温区设计，HCS保湿抽屉可两倍延长果蔬保鲜时间。
洗衣机展出了中子高端洗烘套装，配备大筒径和DD直驱电机，运行平稳静音。价格约为行业均价的5倍，开展不到1小时便有顾客下单订购。
黑色镜面外观的Smart Ultra变频空调搭载杀菌功能，配合ECO模式最高可节能60%；透明机身直观展示内部耐热结构与纯铜管路，受到用户广泛关注。
电视产品涵盖QLED和4K机型，均支持语音远程控制，搭配杜比音频，全面满足家庭影音娱乐需求。
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跨界营销强化品牌互动，足球主题深化用户参与
基于海尔欧洲与利物浦、巴黎圣日耳曼的合作，以及海尔埃及与埃及国民足球俱乐部的深度合作，海尔展位打造了足球互动专区，邀请用户共同感受跨越国界的体育魅力。
足球达人现场展示花式颠球技巧，并带动观众参与互动挑战。用户还可以在线上发布创意颠球视频参与互动，优秀作品将在海尔埃及官方社交平台展示。线上线下联动，推动活动热度持续攀升。
本次参展不仅彰显了海尔埃及在产品创新领域的硬实力，更通过体育营销的创新实践，成功拉近与年轻消费者的距离。未来，海尔埃及将继续深化本土化创新和场景化体验，持续为中东非洲市场创造智慧生活解决方案。
Contributions Wanted!
wangzixuan@haier.com
