大数跨境

“青岛海尔”正式更名“海尔智家”|“Qingdao Haier” Changed to “Haier Smart Home”

“青岛海尔”正式更名“海尔智家”|“Qingdao Haier” Changed to “Haier Smart Home” Haier Overseas
2019-06-19
65
导读:The name of the Company changed from "Qingdao Haier Co., Ltd." to "Haier Smart Home Co., Ltd."

点击上方蓝色字,关注海尔海外双语微信▲

Click the 690overseas,Follow us


On 18 June 2019, Qingdao Haier Co., Ltd. (hereinafter referred to as the "Company")  officially Changed the Company’s Full Name of “Qingdao Haier Co., Ltd.” to "Haier Smart Home Co., Ltd."; The English short name of the Company changed from "Qingdao Haier" to"Haier Smart Home".

6月18日晚间,青岛海尔股份有限公司(SHA:600690,简称“青岛海尔”) 发布公告,公司名称正式变更为“海尔智家股份有限公司”(简称“海尔智家”)。这意味着,深耕家电业的青岛海尔将超越家电本身,加速智慧家庭生态品牌的引领。



In the era of IoT, the Company has been promoting the business upgrading from household appliances to complete sets of household appliances, to smart families, and to full ecological services for sectors involving food, clothing, shelter and entertainment, focusing on users' demands in safety, health, intelligence, comfort and environmental protection and targeting users' best experience, the Company introduced the first-class resources on an open platform, and carried out technological innovation and product upgrading , which provided smart home solutions to our consumers, creating full-scene smart life experiences, satisfying the needs of a customized better life for its customers, setting up an ecological smart home brand.


变更的本质不是换称谓,而是换赛道。此次变更是公司顺应物联网时代的要求,从过去家电品牌的全球引领,升级到创智慧家庭生态品牌的全球引领。


To realize the smart home development strategy, the Company has also constructed and enhanced its capacity on IoT platform apart from the advantage of global products, technology, brands and networks. Applying the IoT+AI technology, we are intended to develop such abilities to set up a combined software and hardware platform and cause the upgrades of products from electric appliances to full-set smart home solutions, thus gradually realizing transformation from being controlled passively to offering services initiatively.

变更后,“海尔智家”将更聚焦于智慧家庭生态品牌的加速发展。将原来传统家电业务范围不断升级和扩展到成套智慧家电、到智慧家庭、到衣食住娱全生态的用户最佳体验。通过全场景解决方案为用户定制美好生活,加快物联网生态品牌的建设与全球引领。





往期精选 PAST HIGHLIGHTS



海外秀场 Overseas Show

泰国Thailand||日本Japan||马耳他Malta||意大利Italy||巴基斯坦Pakistan||美国USA||印尼Indonesia||越南Vietnam||马来西亚Malaysia||俄罗斯Russia||印度India||约旦Jordan||法国France||德国Germany||西班牙Spain|| 瑞士Switzerland||尼日利亚Nigeria||以色列Israel

全球海尔人 Global Haier

01||青岛海尔与中欧所D股市场成功挂牌上市|Qingdao Haier Listed on the CEINEX D-Share

02||AQUA打破日本洗碗机市场一家独大的局面|AQUA Entered Japan Dishwasher Market

03||海尔在印度的第二座工业园签约| Second Industrial Park in India was Approved

04||海尔首个流动服务站进驻“俄罗斯南方之都”|Haier Russia First Mobile Service Van

05||快车道上的海尔印度,冰箱年内首个100万台|Haier India: First 1 Million Refrigerators

06||斐雪派克在新西兰打造未来工厂| Building Factories for the Future in New Zealand

07||通用家电全新品牌CAFÉ发布定制套系| GEA CHAMPIONS CUSTOMIZATION WITH CAFÉ BRAND

08||海尔澳大利亚客户访问青岛总部 | Haier Australian Dealers Visited Qingdao HQ


 • end • 

Contributions Wanted!

zhangmin690@haier.com



【声明】内容源于网络
0
0
Haier Overseas
1234
内容 1304
粉丝 0
Haier Overseas 1234
总阅读8.1k
粉丝0
内容1.3k