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Recently, Haier's Ventech Freezer made its Oceania debut as the first frost-free chest freezer launched in the region, filling the market gap. With cutting-edge technology and thoughtful design, it brings local consumers a brand-new experience of "frost-free comfort, energy efficiency, and long-lasting freshness."
Data shows that the annual demand for freezers in Oceania is as high as 184,000 units, with manual defrosting remaining a major challenge for households in the region. To address this core pain point, Haier's new product focuses on the "Frost-Free Comfort, Freezing Made Easy" as its key proposition. Equipped with the proprietary TwinWing Fresh-Freeze Technology, it ensures that the interior of the freezer is completely frost-free, fundamentally solving the problems of uneven freezing and freezer burn that are common with traditional freezers. This allows every ingredient to receive uniform freezing protection.
In addition to its core frost-free advantage, Haier's new product also meets the high energy-saving requirements of Oceania users. The product has been certified with a 4.5-star energy efficiency rating in the region, making it more energy-efficient than ordinary freezers. This not only reduces household usage costs but also aligns with the local green and environmentally-conscious consumption philosophy. Furthermore, the freezer features a large freezing capacity of 14kg/24h and a -26℃ deep freezing function, which effectively locks in the moisture and nutrients of food, preserving its natural taste.
In terms of user experience details, Haier's new product comes equipped with the H-DEO purification module, which uses an efficient carbon honeycomb structure to strongly absorb odors, completely eliminating the worries of odor mixing and bacterial growth in the freezer. Notably, the product also features 126 hours of extended power-off protection, ensuring that even in the event of a power outage, the internal temperature can be maintained to prevent food from thawing and spoiling, offering multiple layers of protection for food storage.
As of 2025, Haier's revenue from freezers in Oceania has increased by 14% year-on-year, with a profit increase of 27 times and surpassing the profit margin target by 1.7%, continuing to see market share growth for the third consecutive year.
The launch of Haier freezers in Oceania fully demonstrates Haier's innovation capabilities, offering high-end, technological, and intelligent products to meet the differentiated experiences of various users. Moving forward, Haier will continue to root itself in user needs, expand more market opportunities, and innovate high-end products and smart scenarios, aiming to lead the industry.
海尔风冷无霜冷柜在澳洲首发上市
填补市场空白
近日，海尔风冷无霜冷柜正式在澳洲亮相，填补了当地“风冷冷柜”空白。新品凭借硬核技术与贴心设计，为当地消费者带来 “无霜舒适、节能高效、长效锁鲜” 的全新体验。
数据显示，澳洲冷冻柜市场年需求高达18.4万台，而手动除霜仍是澳洲家庭面临的头号难题。针对这一核心痛点，海尔新品以 “无霜舒适体验，冷冻更简单” 为核心诉求，搭载专属双翼驭风科技，实现冷柜内部彻底无霜，从根源上解决了传统冷柜局部冻不透、食材易冻伤的问题，让每一份食材都能享受均匀冷冻呵护。
除核心的无霜优势外，海尔新品还深度契合澳洲用户对节能的高要求。产品通过澳洲 4.5星能效认证，较普通冷柜更省电，既降低了家庭使用成本，又贴合当地绿色环保的消费理念。同时，新品配备14kg/24h大冷冻力与- 26℃深冷速冻功能，能牢牢锁住食材水分与营养，留住食材本味。
在用户体验细节上，海尔新品内置黑金净化H-DEO系统，凭借高效碳蜂窝结构强力吸附异味，彻底告别冷柜串味、细菌滋生的烦恼。值得一提的是，产品实现126小时超长断电保护，即便遇到突发断电情况，也能有效维持柜内低温，避免食材解冻变质，为家庭储鲜增添多重保障。
2025年截至目前，海尔澳洲冷柜收入同比增幅14%，利润同比增幅27倍，超额完成利润率目标1.7%，连续三年份额持续攀升。
此次海尔冷柜登陆澳洲，全方位展示了海尔冷柜的创新实力，以高端、科技、智慧创新满足不同用户的差异化体验。未来，海尔冷柜将继续扎根用户需求，拓展更多市场机会，持续创新高端产品和智慧场景，实现行业引领。
Contributions Wanted!
wangzixuan@haier.com
