The latest TOP100 cross-border brands release! Anker remains second.
最新TOP100跨境品牌出炉！安克还是第二
Recently, the "Top 100 Influential Cross-border E-commerce Brands in China (First Half of 2025)" was officially released.
近日，《中国跨境电商品牌影响力百强榜（2025上半年）》正式发布。
Compared to the same period of last year, there are 87 "Old Faces" in the list: 83 brands achieved year-on-year growth in search popularity, including 13 brands with an increase of over 100%, 25 brands with an increase of over 50%, 32 brands with an increase of over 20%, and 9 brands with an increase of over 10%.
与去年同期相比，本期百强榜中共有87个“老面孔”：其中83个品牌的搜索热度实现同比正增长，包括13个增幅超100%、25个增幅超50%、32个增幅超20%、9个增幅超10%的品牌。
Shenzhen, as a "super hub" for cross-border e-commerce, continues to lead the whole country; Guangzhou,relying on mature industries such as clothing, follows closely; Shanghai, Suzhou, Ningbo,have made breakthroughs in equipment, tools, 3D printing etc.,relying on international operational capabilities, manufacturing power, and advantages of the port industry; Beijing, Changsha, Hangzhou have built competitive barriers by cultivating particular categories.
深圳作为跨境电商“超级枢纽”，继续领跑全国；广州依托服装等成熟产业带优势紧随其后；上海、苏州、宁波凭借国际化运营能力、制造硬实力与港口产业协同优势，在设备、工具、3D打印等品类精准突破；北京、长沙、杭州则通过深耕垂直品类构筑竞争壁垒。
Now let’s take a look at the top 20 brands on the list.
今天小编就带大家来看一看本期百强榜的前20名都有哪些品牌：
I. SHEIN (Clothing, Guangzhou)
SHEIN （服装 广州）
SHEIN still holds the No.1, with a search popularity of 18,074.13 in the first half of the year, a natural traffic of 196,662.35k on independent website, and 51,753.42 searches (UV) on Amazon. According to the latest monthly data from ECDB, SHEIN has emerged as the "growth champion", with a monthly growth rate of 20% to 40%, and a net sales growth of 31.6% for the whole year of 2024, which also places it at the forefront.
此次排名SHEIN依旧是第一，上半年的搜索热度18074.13，独立站自然流量196662.35k，亚马逊搜索量（UV）51753.42。据数据分析平台ECDB最新月度数据显示，SHEIN以20%-40%的同比月均增长率成为行业“增长冠军”，2024年全年净销售额增长31.6%，同样实现领跑。
Anker (Digital, Changsha)
Anker（数码 长沙）
Despite the recall issue, Anker's search popularity in the first half of the year reached 18920.45, with natural traffic of 4374.05k on independent website and 809498.7 searches on Amazon.
At present, Anker's mobile charging products have covered more than 100 countries and regions around the world, including North America, Japan, Europe and China, with 200 million users. Some products rank among the top sellers on Amazon, with a leading repurchasing rate in the categories including quick-charging accessories.
即使历经召回风波，Anker上半年搜索热度依旧达到18920.45，独立站自然流量4374.05k，亚马逊搜索量809498.7。
目前Anker移动充电产品已覆盖北美、日本、欧洲、中国等全球100多个国家和地区，用户数超2亿。多款产品位居亚马逊畅销榜前列，在快充配件等领域复购率领先。
POP MART (Toy hobby, Beijing)
POP MART（玩具爱好 北京）
In the first half of the year, POP MART’s search popularity is 11368.37, and search volume is 514670.81 on Amazon.
Its IP "Labubu" attracts the attention in Europe, America, Southeast Asia and other overseas markets. In the first quarter of 2025, its share of overseas revenue jumped to 35% from less than 10% in 2024, with the growth of triple-digit percentage in North America, Europe and Southeast Asia.
POP MART上半年搜索热度11368.37，亚马逊搜索量514670.81（无独立站流量数据）。
其IP “Labubu”多次在欧美、东南亚等海外市场掀起热潮。2025年第一季度，其海外收入占比从2024年的不足10%跃升至35%，北美、欧洲、东南亚三大区域均实现三位数增长。
Eufy(Security and cleaning, Changsha)
Eufy（安防清洁 长沙）
Eufy is the smart house appliance brand of Anker Innovation. In the first half of the year, the search popularity was 9862.69, the natural traffic 2462.97k on its independent website, and 284380.69 searches on Amazon..
Eufy products include floor-sweepers, vacuum cleaners and smart security equipments, etc.. Since its establishment in 2016, it has attracted 5 million of users from around 37 countries. Its vacuum cleaners consistently ranks the first in the sales of Amazon in Europe, America, Japan, and many other countries, with a score of 4.5 from its users, surpassing the American brand iRobot.
Eufy是安克创新旗下智能家居品牌，上半年搜索热度9862.69，独立站自然流量2462.97k，亚马逊搜索量284380.69。
Eufy产品涵盖扫地机、吸尘器和智能安防设备等，自2016年成立以来，已在海外37个国家覆盖500万用户，单品常年占据欧美日多国亚马逊扫地机类目销量榜首，用户评分4.5分，超越美国品牌iRobot。
Dreame (Home appliance, Suzhou)
Dreame（家电 苏州）
The search popularity of Dreame in the first half of 2025 was 8035.04, and natural traffic 1144.07k , searches on Amazon 184648.31.
Founded in 2017, Dreame has formed a marketing network covering more than 120 countries and regions around the world, with overseas revenue more than 60%. According to the data of 1st quarter in 2025 from IDC, Dreame ranked third with 11.3% of the global market share of sweeping robot products, and topped in sales in France, Italy and other southwestern European countries.
Dreame（追觅）上半年的搜索热度8035.04，独立站自然流量1144.07k，亚马逊搜索量184648.31。
Dreame成立于2017年，目前已形成覆盖全球120 余个国家和地区的市场网络，海外营收占比持续超60%。根据IDC 2025年Q1数据，追觅以11.3%的全球扫地机器人市场份额位列第三，在法国、意大利等西南欧国家销量登顶。
Insta360 (Imaging equipment, Shenzhen)
Insta360（影像设备 深圳）
Insta360 (Shenzhen Yingshi Innovation Technology) had a search popularity of 7741.48 in the first half of the year, with a natural traffic of 5137.03k on independent website and 214255.57 on Amazon.
In 2024, Insta360's overseas revenue share accounted for 76.52%, with the three mature markets of the United States, Europe, and Japan contributing over 60% of the revenue, forming a "China R&D+Global Sales" paradigm. Meanwhile, Insta360 has a huge fan volume based on overseas social media platforms, with over 8 million followers on its official accounts and 4.656 million of traffic on its independent website in June.
Insta360（深圳影石创新科技）上半年搜索热度7741.48，独立站自然流量5137.03k，亚马逊搜索量214255.57。
2024年Insta360境外收入占比达76.52%，美国、欧洲、日本三大成熟市场贡献超60%营收，形成“中国研发+全球销售”范式。同时，Insta360在海外社交媒体平台上拥有庞大粉丝群体，官方账号全网粉丝超800万，6月其独立站流量达4.656M。
Roborock (Home appliance,Beijing)
Roborock（家电 北京）
As the leading brand of smart home appliances, Roborock (Stone Technology) had search popularity of 7698.86 in the first half of the year, 716.94K natural traffic of independent website, and 436820.73 searches of Amazon.
Founded in 2014, Roborock focuses on R&D and production of intelligent cleaning robots and other products. Its products are available in over 170 countries and regions worldwide, with its APP boasting over 1 million daily-active users. Northern Europe, South Korea market sales ranks first, with the German market share No.1, the North American market sales No.2, its market share up to 57% in more than $800 high-end products, ahead of iRobot.
Roborock（石头科技）作为智能家电领军品牌，上半年搜索热度7698.86，独立站自然流量716.94k，亚马逊搜索量436820.73。
石头科技成立于2014年，专注于智能清洁机器人等产品的研发生产，产品遍布全球170多个国家和地区，APP日活超百万。北欧、韩国市场销量第一，德国市场占有率第一，北美市场销售额第二，其800美金以上高端产品市占率高达57%，领先于iRobot。
Soundcore (Digital, Changsha)
Soundcore（数码 长沙）
Soundcore is a sound and audio brand under Anker, with a search popularity of 7187.5 in the first half of the year, natural traffic of 2209.77k on independent website , and search volume of 302401.98 on Amazon.
According to data from Euro-monitor, Soundcore will become the top wireless headphone brand in China in terms of global shipments in 2024, with cumulative sales exceeding 85 million and annual sales exceeding 4.2 billion yuan. Its products cover 56 countries and regions worldwide, with a user volume of over 52 million.
Soundcore（声阔）是安克旗下声音频品牌，上半年搜索热度7187.5，独立站自然流量2209.77k，亚马逊搜索量302401.98。
欧睿信息咨询数据显示，Soundcore 2024年成为中国音频品牌无线耳机全球出货量Top1，累计销量突破8500万，年销售额超42亿元。产品覆盖全球56个国家和地区，用户规模超5200万。
Amazfit（数码 合肥）
Amazfit (Digital, Hefei）
As a smart brand under Huami Technology, Amazfit had a search popularity of 7069.13 in the first half of the year, with 1299.63k of natural traffic on independent websites and 539185.70 search volume on Amazon.
Data shows that in 2024, its revenue from smartwatch/wristband chips reached 1.045 billion yuan, a year-on-year increase of 116%, with a total shipment of over 40 million pieces. At present, its products have covered more than 90 countries and regions worldwide, with a user volume of over 24 million.
Amazfit作为华米科技旗下智能穿戴品牌，上半年搜索热度7069.13，独立站自然流量1299.63k，亚马逊搜索量539185.70。
资料显示，2024年其智能手表/手环芯片营收达10.45亿元，同比增长116%，合计出货量超4000万颗。目前其产品已覆盖全球90多个国家和地区，用户规模超2400万。
VEVOR(Equipment tool, Shanghai)
VEVOR（设备工具 上海）
VEVOR’s search popularity in the first half of the year was 7054.92, while natural traffic 6187.68k on independent websote, and search volume 76756.21 on Amazon.
VEVOR was founded in 2007, under the Sishun E-commerce Co., Ltd. As a cross-border e-commerce brand focusing on equipment and tools, VEVOR products have covered more than 200 countries and regions around the world, with more than 12 million users. The core markets include North America, Europe and Southeast Asia. Especially its retractable garden irrigation pipes are well-known through social media channels such as TikTok, showing impressive performance.
VEVOR上半年搜索热度7054.92，独立站自然流量6187.68k，亚马逊搜索量76756.21。
VEVOR成立于2007年，隶属于司顺电子商务有限公司旗下。作为专注于设备工具领域的跨境电商品牌，VEVOR产品已覆盖全球200多个国家和地区，用户规模突破1200万，核心市场包括北美、欧洲及东南亚。尤其是其可伸缩花园浇灌水管通过TikTok等社媒渠道多次出圈，表现亮眼。
Halara（Clothing, Beijing）
Halara（服装 北京）
Halara had a search popularity of 5866.48 in the first half of the year, with a natural traffic of 2674.80 k on independent website and 127435.79 on Amazon.
As a brand specializing in sports and leisure clothing, Halara was founded in 2020, with a focus on expanding into European and American markets such as the United States and the United Kingdom. Its products are mainlyyoga clothes, exercise sets, etc., relying on Amazon, eBay, independent websites, and also actively expanding into social media channels such as TikTok. It has set up nearly 10 official accounts on TikTok (with700000 followers to its main account), focusing on dressing up and interacting with cute pets. Hashtags such as # halara and # halaragirls have been viewed over 1 billion times.
Halara上半年搜索热度5866.48，独立站自然流量2674.80k，亚马逊搜索量127435.79。
作为专注于运动休闲服装的品牌，Halara成立于2020年，重点布局美国、英国等欧美市场。产品以瑜伽服、运动套装等为主打，除依托亚马逊、eBay、独立站渠道外，也积极布局TikTok等社媒渠道。其在TikTok开设近10个官方账号（主号70万粉丝），内容聚焦穿搭变装、萌宠互动，#halara、#halaragirls等话题标签播放量超10亿次。
Bambu Lab（3D printing, Shenzhen）
Bambu Lab（3D打印 深圳）
As a representative of emerging categories, Bambu Lab had a search popularity of 5482.95 in the first half of the year, with 8725.7k of natural traffic on independent websites and 70891.69 on Amazon.
Bambu Lab was founded in 2020, focusing on the research and production of 3D-printers of consumer-grade. Its core team comes from technology companies such as DJI and Alibaba. Its users are from more than 60 countries and regions around the world, including the United States, Canada, Australia, etc.. This brand can be often seen on the Amazon bestseller list.
作为新兴品类的代表，Bambu Lab上半年搜索热度5482.95，独立站自然流量8725.7k，亚马逊搜索量70891.69。
Bambu Lab成立于2020 年，专注于消费级3D打印机的研发与生产，核心团队来自大疆、阿里等科技企业。其产品用户目前已遍布美国、加拿大、澳大利亚等60全球多个国家和地区，在亚马逊类目畅销榜中常常可以见到这一品牌的身影。
Ugreen (Digital, Shenzhen)
Ugreen（数码 深圳）
Ugreen (Ugreen technology) was founded in 2012, in the first half of the year its search popularity was5468.75, natural traffic 1421.14k on independent website and search volume 364834.01 on Amazon.com.
Its products now cover over 100 countries and regions worldwide. In 2024, the company's total revenue exceeded 6.1 billion yuan, including 3.544 billion yuan of overseas revenue,with an increase of more than 40%. In the overseas market, the European and American markets share is more than 60%, of which Germany and the United States are the leading players.
Ugreen（绿联科技）成立于2012年，上半年搜索热度5468.75，独立站自然流量1421.14k，亚马逊搜索量364834.01。
目前其产品已覆盖全球100多个国家和地区。2024年公司总营收突破61亿元，其中境外收入35.44亿元，同比增长超40%。在海外市场中，欧美市场占比超60%，其中德国、美国更是占有率领先。
Ecoflow(Photovoltaic energy storage, Shenzhen)
Ecoflow（光伏储能 深圳）
EcoFlow (Zhenghao) is a brand under Delong Technology that focuses on the fields of portable energy storage and clean energy. In the first half of the year, it had a search popularity of 5217.80, natural traffic of 3396.12 k on its independent website, and a search volume of 375959.39 on Amazon.
EcoFlow was founded in 2017 and has core technologies in battery management systems, inverter technology, and other areas. According to data from the Joint Industry Research Institute, the sales of the portable power station industry in the world reached 3.8 billion US dollars in 2024, with EcoFlow ranking first with a market share of 25.8%.
EcoFlow（正浩）是德龙科技旗下专注于移动储能与清洁能源领域的品牌，上半年搜索热度5217.80，独立站自然流量3396.12k，亚马逊搜索量375959.39。
EcoFlow成立于2017年，在电池管理系统、逆变技术等方面具备核心技术。共研产业研究院数据显示，2024年全球便携式电源站行业销售额达到38亿美元，EcoFlow在全球便携式电源站行业中排名第一，销售额市场份额为25.8%。
Creality（3D printing, Shenzhen）
Creality（3D打印 深圳）
Creality has a search popularity of 5009.47 in the first half of the year, with 2138.14k of natural traffic on independent website and 40247.17 search volume on Amazon.
As a leading enterprise in the global consumer-grade 3D-printer, Creality was founded in 2014. According to CONTEXT data, although Creality's sales declined by 3% in the first quarter of this year, it remains the market leader with a share of 39%. Social media such as YouTube, TikTok, and Instagram are its important platforms. As for TikTok, its number of fans has exceeded 2 million, and likes over 6 million .
Creality（创想三维），上半年搜索热度5009.47，独立站自然流量2138.14k，亚马逊搜索量40247.17。
作为全球消费级3D打印领域的领军企业，Creality成立于2014年。CONTEXT 数据显示，今年一季度，Creality的销售额虽然下滑3%，但仍然是市场主导者，市场份额为39%。YouTube、TikTok、Instagram等社媒是其重要突破口，仅TikTok粉丝已超200万，点赞超600万。
Shokz(Digital, Shenzhen)
Shokz（数码 深圳）
Shokz (Shao Yin) is the world's leading brand of headphones. In the first half of 2025, its search popularity is 3868.37, 1809.41k of natural traffic on the independent website, 220932.78 search volume on Amazon.
The data shows that in 2023, Shokz's global revenue exceeded 4 billion yuan, and its products covered more than 100 countries and regions around the world. The sales of its headphones and sports headphones reached the top of the world, becoming one of the representatives of the Shenzhen brands going overseas.
Shokz（韶音）是全球领先的开放式耳机品牌，上半年搜索热度3868.37，独立站自然流量1809.41k，亚马逊搜索量220932.78。
数据显示，2023年Shokz全球营收突破40亿元，产品覆盖全球100多个国家和地区，旗下不入耳开放式耳机和运动耳机销量均登顶全球第一，成为深圳品牌出海的典型代表之一。
Baseus(Digital, Shenzhen)
Baseus（数码 深圳）
Being a well-known 3C brand, Baseus’s search popularity in the first half of 2025 was 3168.04, 365.09k of natural traffic on independent website, 60090.67 of search volume on Amazon.
Founded in 2011, its products include chargers, portable power, data lines, etc.. In 2023, its revenue exceeded 5 billion yuan, and by 2024, it has expanded its presence to over 180 countries, serving more than 300 million users. From 2021 to 2024, its retractable charging products are No.1 in the world for four consecutive years.
作为知名3C品牌，Baseus上半年搜索热度3168.04，独立站自然流量365.09k，亚马逊搜索量60090.67。
Baseus成立于2011年，产品包括充电器、移动电源、数据线等，2023年其营收突破50亿元，2024年已在全球180多国家布局 ，服务超3亿用户。2021年-2024年期间，其伸缩线充电产品更是连续四年全球销量第一。
Reolink (Digital, Shenzhen)
Reolink（数码 深圳）
Reolink had a search popularity of 3158.14 in the first half of 2025, with a natural traffic of 1737.57k on independent website and a search volume of 216337.16 on Amazon.
Reolink was founded in 2013 and is currently a well-known brand of intelligent security equipment. Between 2020 and 2023, its annual revenue significantly increased from 960 million yuan to 2.08 billion yuan, net profit increased from 186 million yuan to 436 million yuan. As of now, its products have covered over 120 countries and regions worldwide.
Reolink上半年搜索热度3158.14，独立站自然流量1737.57k，亚马逊搜索量216337.16。
Reolink（睿联）成立于2013年，目前已是知名智能安防设备品牌。在2020-2023年间，全年营收从9.6亿元大幅增长至20.8亿元；净利润从1.86亿元涨至4.36亿元。截止到目前，其产品已覆盖全球120 多个国家和地区。
Momcozy (Mother and baby, Shenzhen)
Momcozy（母婴 深圳）
In the first half of 2025, Momcozy’s search popularity was 3123.54, 373.25k of natural traffic on independent website, 256271.1 of search volume on Amazon.
Founded in 2017, Momcozy mainly provides mother & child related products covering the whole period of pregnancy, postpartum, breastfeeding and feeding, for the post-90s parents, and incubates its sub-brand BabyCozy. At present, its products have been exported to more than 40 countries and regions in the world, with more than 3 million loyal users. A number of its products are in the best selling lists of Amazon, with sales of more than 10k, 20k, 40k.
Momcozy上半年搜索热度3123.54，独立站自然流量373.25k，亚马逊搜索量256271.1。
Momcozy成立于2017年，主要为90后育儿人群提供涵盖孕期、产后、哺乳、喂养等全周期的母婴产品，并孵化子品牌BabyCozy。目前产品已远销至全球40多个国家和地区，拥有超过300万忠实用户。多款产品跻身亚马逊类目榜（多类目），销量在1w+、2w+、4w+。
Cupshe(Clothing, Shenzhen)
Cupshe（服装 深圳）
In the first half of 2025, Cupshe had a search popularity of 3052.09, with 3061.74k natural traffic on independent website, and 202220.81 search volume on Amazon.
According to the data, Cupshe was established in 2015 and operate an independent website, together exploring overseas traffic. In 2016, it became the top online seller of swimwear in the North American market and quickly expanded into the Australian and Asian markets, achieving a rapid growth rate of 200%. At present,its customer footprint has spread to more than 40 countries and regions around the world, with net sales exceeding 170 million US dollars in 2022. Some of its products have been in the bestseller list of Amazon, with over 100k users giving positive reviews and over 6 million monthly active users on independent website.
Cupshe上半年搜索热度3052.09，独立站自然流量3061.74k，亚马逊搜索量202220.81。
资料显示，Cupshe于2015成立并设立独立站投入运营，同时开拓海外流量渠道；2016年便成为北美市场泳装线上销量第一，并迅速开拓澳大利亚和亚洲市场，实现以200%的增速急速扩张。目前客户足迹已经遍布全球40多个国家和地区，2022年净销售额突破1.7亿美元；多款产品进入亚马逊畅销榜，有100k多用户给出高评价，独立站月活也超过600万。
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