本文整理45个高频外贸客户跟进场景的实用英文话术，涵盖节日问候、样品寄送、报价反馈、新品推荐等关键沟通环节，助力提升客户沟通效率与专业度[k]。

1. 节日问候

Hi Mark, Merry Christmas. Wish you and your family happy and healthy[k].

2. 假期问候

Tomorrow is our holiday; I will go to the seaside. What’s your idea of your dream vacation?[k]

3. 兴趣爱好

Have you ever been to China? If interested, I highly recommend visiting the Imperial Palace in Beijing[k].

4. 推荐样品

Attached are the specifications of Product B. Would you like a sample? Please provide your shipping address[k].

5. 告知寄样

The samples are ready and will be shipped this afternoon. We’ll keep you updated[k].

6. 告知快递单号

Hi Mark, your tracking number is xxx xxx xxx (DHL). Delivery expected within 5 working days[k].

7. 是否收到样品

Have you received the samples (waybill xxx xxx xxx)? Do they meet your requirements? Please inform us after testing[k].

8. 样品反馈跟进

Hi Mark, it’s been two weeks since our last contact. Any feedback on the sample?[k]

9. 询问报价反馈

Any feedback on the quotation? Please let us know your thoughts on lead time, price, or shipping. We’re here to support your customer’s order[k].

10. 提前通知交期延误

Please note the lead time is delayed by three days due to adverse weather causing a two-day work stoppage[k].

11. 根据社媒找话题

I saw your cats on Instagram—they’re adorable! I’m also a cat lover. Could you share tips on pet care?[k]

12. 电话邀约

Is it convenient to have a call on Monday (Aug. 30th) at 5:00 p.m. or Thursday (Sep. 2nd) at 11:00 a.m.?[k]

13. 放假通知

We will be closed for three days for Mid-Autumn Festival, from Sep. 19th to Sep. 21st[k].

14. 新品推荐

We’ve recently developed a new product, XXX, with excellent performance in [specific area]. Attached are images and specifications for your review[k].

15. 好评邀请

Could you please take a moment to review our product quality and service? Suggestions are greatly appreciated[k].

16. 天气情况

Guangzhou is getting increasingly hot—we’re staying indoors. How is the weather in your area?[k]

17. 问小孩情况

Your daughter looks sweet and smart. How old is she?[k]

18. 问行程

Hi XX, I saw your Facebook post—beautiful scenery! Where did you travel?[k]

19. 推荐新品

We’re currently launching new items. Please check the attached file and let me know if you need further details[k].

20. 目录更新

Hope you’re well. Attached is our updated catalogue. We hope some items meet your needs[k].

21. 价格调整

This is to inform you of our recent price adjustment. We now offer professional services at prices more competitive than the market[k].

22. 价格表更新

Enclosed is our latest price list for your reference. Feel free to reach out with any questions[k].

23. 产品瑕疵

We regret to inform you that some units were found slightly defective. We require additional time to resolve the issue[k].

24. 打折促销

We are offering up to a 20% discount on selected items in September[k].

25. 介绍当地住宿

I’m planning a business trip to New York from Oct. 1 to 10. Could you recommend a good restaurant in the area?[k]

26. 感恩

Hi dear, I’m writing to sincerely thank you for all your support[k].

27. 告知客户可小批量定制

Good news—we can now customize logos for you, even with small order quantities[k].

28. 延迟交货致歉

Please accept our sincere apologies for the delivery delay[k].

29. 开工邮件

Dear, I’ve returned from the Chinese holiday. If you have any inquiries, please feel free to contact me[k].

30. 诉苦（慎用）

It’s been challenging not receiving replies or orders, which affects my confidence. How is the job market in your country currently?[k]

31. 免费样品

We’re launching a sales promotion in September. Free samples are available upon request before placing your order[k].

32. 客户喜好

If you were to buy a bag, which brand would you choose?[k]

33. 客户推荐（阅读）

I plan to read one hour daily. Could you recommend some books? What are you currently reading?[k]

34. 公司证书介绍

Our products are certified with UL, CE, and RoHS. Certifications are attached for your review[k].

35. 产品范围介绍

Our main products include A, B, C, and D. Product B is particularly popular in your market. Interested in more details?[k]

36. 夸奖客户

How long have you been in this industry? You seem like an expert![k]

37. 市场行情分享

Some of my customers report strong market demand. How are your retailers and consumers responding?[k]

38. 表达合作意愿

This price list is for reference only—pricing varies by quantity. Let me know your interests; I can provide detailed suggestions[k].

39. 了解客户生活

I see your headquarters are in Dallas, Texas. My sister lives there and enjoys the city. How long have you been based there?[k]

40. 我能为你做什么

We can provide a sample for testing, helping you reduce procurement risk[k].

41. 天气话题

Shenzhen’s weather has been unstable recently. How’s the climate in your city?[k]

42. 了解客户计划

Life seems disrupted lately—what are your goals for this year?[k]

43. 客户沟通习惯

Are you more active in the morning or at night? I’ll adjust my communication accordingly[k].

44. 介绍公司

Hi, we are XXX Company, a professional manufacturer of XXX, based in XX City[k].

45. 介绍自己

Hi, I’m [Your Name], your dedicated account manager at XXX Company. I’ll be supporting you throughout our collaboration[k].

Hi，您好，我是XXX公司代表[k]。

46. 推荐新品

今年我司推出一系列新产品，已获得客户样品良好反馈，部分客户正筹备订单。您是贵国首位推荐对象，建议把握市场先机。如有兴趣，我将尽快提供详细资料[k]。

47. 发送产品画册/目录

现附上我司最新XXX产品目录，供您参考[k]。

48. 发送价格表

现提供我司部分热销产品价格表，供您参考。欢迎查阅，如有疑问请随时联系[k]。

49. 节日问候/祝福

祝您XXX节日愉快/圣诞快乐，新年吉祥！并致以您和家人最美好的祝愿[k]。

50. 节日习俗分享

下周我们将迎来端午节，民间通过赛龙舟、包粽子等方式庆祝，其中龙舟竞赛尤为精彩[k]。

51. 浏览客户网站后推荐产品

我查阅了贵司官网，发现贵司销售X类产品。我司长期生产此类产品，能否提供详细资料供您对比参考？[k]。

52. 假装请客户帮忙采购当地特色物品

您好，能否请您帮忙从贵国代购XXX？费用及运费均由我承担[k]。

53. 展会动态，询问是否参加

请问贵司是否有计划参加下月在广州举办的展会？[k]。

54. 免费样品

我司可提供免费样品，如需测试，请告知，我将安排寄送[k]。

55. 询问样品反馈

请问对已寄送的样品是否有使用反馈？[k]。

56. 旅游分享

我目前正在XX地度假，风景优美，特此分享照片。若您有机会来华，此地值得一游[k]。

57. 美食分享

今日亲自制作了我喜爱的中式美食XXX，口感满意，特此与您分享[k]。

58. 根据客户兴趣分享物品

得知您喜爱XXX，今日购物时看到相关产品，想到您佩戴一定会很合适[k]。

59. 时事动态关心

据新闻报道，贵国暴雨天气持续加剧，请务必注意安全，减少外出。如有需要协助之处，请随时告知[k]。

60. 客户生日祝福

祝您生日快乐，万事如意！[k]。

61. 放假通知

我司将于XX日至XX日放假，欢度春节。如有近期订单计划，请提前安排，我们将在节前完成发货[k]。

62. 产品促销活动

好消息！本月为阿里巴巴采购节，经公司批准，订购指定产品可享大幅优惠，对贵司有利[k]。

63. 邀请客户来华看厂

诚挚邀请您来华参观我司新展厅……[k]。

64. 客户问候

听闻贵国肺炎疫情加重，您和家人是否安好？请务必保重[k]。

65. 节日问候

圣诞节将至，您有何安排？[k]。

66. 产品认证

我司产品已通过附件所示测试。请问贵国市场是否需要符合此类标准？[k]。

67. 新产品介绍

好消息！我司近期研发新品，附上图片与规格。此产品尚未向贵国其他客户展示，建议贵司优先引入，抢占市场先机，获取更大利润[k]。

68. 产品发货图片分享

此批货物已备妥，即将发往客户，附图供参阅[k]。

69. 验货分享

近期收到ABC公司大额订单，其质检人员正在验货，附图为验货现场及合格报告。贵司下单后是否需要安排验货？[k]。

70. 天气情况

近日本地持续降雨，附视频。贵地天气如何？[k]。

71. 个人健康话题

近期体重有所增加，您是否有好的减重建议？您平时喜欢什么运动？[k]。

72. 家庭交流

看到您的头像是与女儿的合影，非常可爱。她多大了？我有一个两岁的女儿[k]。

73. 客户销售情况跟进

贵司销售情况如何？是否有需要我司协助支持之处？[k]。

74. 婚姻状况

我与丈夫结婚已有四年，您已婚吗？[k]。

75. 饮食话题

周末我通常为家人做饭，您喜欢烹饪吗？是否品尝过中国菜？[k]。

76. 旅游分享

上周我前往中国**市旅行，附上照片分享。您此前来过中国吗？[k]。

77. 工作经历交流

我在本行业已工作五年，不知您从业多久？对行业发展前景有何看法？[k]。

78. 客户好评分享

今日收到客户好评（附图）。我司每月定期收集客户反馈，持续改进服务与产品[k]。

79. 展会经历

我司曾参加2018年广交会，获得大量订单。您是否参加过广交会？[k]。

80. 新产品开发请教

我司计划开发新产品，凭您在本行业的经验，能否建议贵国市场流行趋势？[k]。

81. 汽车话题

四年前曾赴德国慕尼黑商务考察，参观奥迪展。您偏好哪个汽车品牌？[k]。

82. 促销活动

好消息！本月底前促销，订购可享大幅折扣，并额外赠送两年质保。您意下如何？[k]。

83. 合作品牌展示

我司与**和**品牌已深度合作三年，产品质量与服务有保障，相信可成为贵司理想供应商[k]。

84. 提问吸引客户合作

您是否希望成为贵国独家代理？是否计划打造自有骑行服品牌？是否希望以中国价格获得意大利品质的骑行服？[k]。

85. 假期结束后问候

您好，近期可好？想来您已返岗上班，祝您假期愉快！期待听您分享假期趣事[k]。