小译说
经常喝星巴克的你可知道，它的 logo 背后其实隐藏着不为人知的小秘密！是不是突然很好奇？快来和小译一起来看看吧～
If you look closely, you'll notice one small imperfection in the iconic Starbucks logo.
如果仔细看，你就会发现星巴克标志性的 logo 有一个小瑕疵。
Some like their coffee bold and black, while others take it sweet and sugary. No matter your preference, you’ve probably glanced at the iconic green Starbucks logo and had a craving for caffeine (or maybe one of those Starbucks Refreshers). Catch sight of the green Siren with her long, wavy hair, and you’re instantly transported to latte-with-extra-whipped-cream heaven. But there is a surprising hidden detail on this famous logo—and you've probably never noticed it before. There are many secret messages in company logos you may have missed—including the Baskin Robbins logo and the 7-Eleven logo—and Starbucks is no exception. According to the team that redesigned the image in 2011, one last-minute decision made all the difference.
有人喜欢黑咖啡，有人喜欢甜咖啡。无论偏好什么，大家可能都一看到标志性的绿色星巴克 logo，马上就想来一杯星巴克咖啡（或冷饮）。一看到绿色海妖塞壬那一头长长的卷发，就仿佛进入了拿铁奶泡的天堂。但是这个著名的 logo 其实隐藏着一个令人惊讶的细节——你可能之前从未留意。你可能忽略了很多公司 logo 中的秘密——包括芭斯罗缤冰淇淋的 logo 和7- 11便利店 logo——星巴克 logo 也不例外。根据2011年重新设计 logo 的团队所说，最后时刻的一个决定起到了关键作用。
The history of the Starbucks logo
星巴克 logo 的历史
That mythological creature that resembles a mermaid in the center of the Starbucks logo is actually a Siren. According to Starbucks representative Tyler Krivich, "Starbucks' name comes from the author Herman Melville's Moby Dick novel, but the famous Siren logo was discovered while scouring old marine books."
星巴克 logo 中央那个类似美人鱼的神秘人，实际上是只海妖。星巴克代表泰勒·克里维奇（Tyler Krivich）表示：“星巴克这一名字来源于作家赫尔曼·梅尔维尔的小说《白鲸记》，而著名的海妖 logo 则是在翻阅旧海事书时发现的。”
In 1971, when the founders of the coffee chain decided on the name Starbucks, the nautical being stood out. Since the original home of Starbucks is the port city of Seattle and coffee beans typically travel overseas on large container ships, the Siren seemed most appropriate.
1971年，当星巴克创始人决定将其咖啡连锁店命名为“星巴克”时，航海元素正在崛起。由于星巴克的发源地是港口城市西雅图，而咖啡豆往往通过大型集装箱漂洋过海，因此以“海妖塞壬”作为 logo 似乎是最为适宜。
The logo has gone through changes over time, including its color (from brown to green) in 1987, followed by a more modern adaption in 1992 when Starbucks became a publicly traded company. But the most prominent change of all happened in 2011.
随着时间的推移，星巴克 logo 几经变换，包括1987年的颜色变化（由棕变绿），之后1992年星巴克成为上市公司，并对 logo 进行了更现代的调整。但最显著的变化发生在2011年。
The Siren received a full makeover. Her hair became a little more modern-looking and she had some work done on her face. The words "Starbucks Coffee" were also removed from the logo, as people saw the Siren and immediately associated it with the coffee chain. However, nothing about this Siren is "perfect." Keep up with your Starbucks knowledge and check out these things Starbucks employees won't tell you.
Logo 中央的海妖塞壬彻底改头换面。她的头发变得更时髦了，脸也有了变化。“星巴克咖啡”几个字也从 logo 中消失了，因为人们一看到海妖 logo 立即就会联想到这家咖啡连锁店。然而，这个海妖塞壬并不是“完美无缺的”。那就跟进星巴克小知识，探寻下星巴克不为人知的秘密吧。
The hidden detail in the Starbucks logo
星巴克 logo 隐藏的细节
During the Siren's makeover, which smoothed out all of her imperfections, her face became more symmetrical. But, after several attempts, the team was still not satisfied. "As a team, we were like, 'There's something not working here, what is it?'" global creative director Connie Birdsall told Co.Design. "It was like, 'Oh, we need to step back and put some of that humanity back in. The imperfection was important to making her really successful as a mark.'"
经过几次改头换面修补瑕疵，logo 上海妖塞壬的脸部变得更加匀称了。但是，经过几次尝试，团队对此并不满意，“我们团队就在想‘总感觉有哪里不对劲，是哪儿呢?’”全球创意总监康妮·伯索尔（Connie Birdsall）对 Co.Design 说：“这就像是，‘哦，我们需要后退一步，把它的瑕疵改回来，让它更人性化。这种不完美是她真正成功的重要标志。’”
Although you might not see it right away, there is a slight asymmetry in the Siren's face to this day. Look closely: You'll notice that the right side of her face has a bit more shadow, and her nose dips slightly lower on the right than the left. "It felt a bit more human and felt less like a perfectly cut mask," design partner Bogdan Geana said.
尽管你可能不会马上注意到，但直到今天，塞壬的脸上还是有些微不对称的。仔细看：你会发现她的脸右侧有更多的阴影，她的鼻子右侧比左侧稍低一些。设计伙伴波格丹·基纳（Bogdan Geana）说：“这样它更人性化，而不是像一个完美切割的面具。”
So, there you have it. Even Starbucks says that imperfection is beauty. Now go treat yourself to a latte! But before you go, make sure you know the difference between the Starbucks coffee sizes so you can order like a pro.
当当当~答案揭晓啦！甚至连星巴克都认为不完美就是美。现在快去喝杯拿铁吧!但是出发之前，请保证你不会弄错星巴克咖啡的大小杯，这样你就可以像专业人士一样点咖啡啦。
亲爱的小伙伴们，下次看到星巴克 logo 记得仔细观察哦！
本文为百度翻译原创内容
翻译：赵亚兰 （北语）
编辑：Natalia
文章来源：Reader's Digest